Fittingly, the first episode of The Branding Podcast in 2016 is about making changes. If you're losing customers, marketshare or things are just sort of getting stale, it might be time to embrace change in your business. This episode will give

Best of 2015 Recap Show

Dec 31st, 2015 39m 58s

Hear the best clips and advice from 2015 all in one show. Entrepreneurs and brand managers will hear tips from the first 17 episodes of the Branding Podcast that were recorded this year.

The Power of the Personalized Experience- Episode 017

Dec 9th, 2015 12m 42s

The world has changed. Consumers are craving a personal experience, especially millennials. Here are some simple tips to create a personal experience in your business.

Avoiding a Marketing Disaster (Part 2) - Episode 016

Nov 27th, 2015 6m 47s

Part 2 in our series explores three more important mistakes to avoid when marketing your brand. Entrepreneurs and marketing managers could save a costly marketing mistake.

Avoiding a Marketing Disaster Part 1 - Episode 015

Nov 18th, 2015 11m 1s

Branding meets marketing in this episode of The Branding Podcast. Learn my top mistakes to avoid a marketing disaster.

Staying Authentic & Consistent - Episode 014

Nov 9th, 2015 8m 28s

In this episode we'll explore some ways to stay consistent in your brand communications. From customer service to your television ads, a consistent message is critical to creating a sought after brand. We also explore why authenticity plays a v

What Hamburgers Taught Me About Branding - Episode 013

Oct 29th, 2015 10m 48s

The foundation of consistency is critical to any good brand. In this episode, we'll discuss some ways your brand can stay consistent and be personal at the same time.

Why Creating An Event Will Transform Your Business - Episode 012

Oct 18th, 2015 11m 19s

In this episode, we'll discover some ways that even the most boring of businesses can add a little spice to the customer experience. Learn why using some theatrics will create loyal customers.

The Shortcut to Brand Explosion - Episode 011

Oct 12th, 2015 6m 38s

In this episode, we discuss why targeting a select few influential people is much more effective than trying to reach the masses.

Engaging the Senses - Episode 010

Oct 5th, 2015 12m 38s

In this episode we dive into the 5 senses and how each affects the perception of your brand.

A Simple Tactic to Win Clients - Episode 009

Sep 28th, 2015 8m 56s

Customers make purchasing decisions from the emotional side of their brain, not the logical side. In this episode, I'll teach you an effective way to get potential customers to flip that switch.

The Most Important Piece of Branding Advice - Episode 008

Sep 20th, 2015 11m 58s

In this episode, I answer the question, "What is the most important piece of branding advice you have?"

7 Steps to Creating Effective Advertising - Episode 007

Sep 14th, 2015 8m 55s

In this episode we discuss the dos and don'ts when it comes to creating ads. You'll learn the 7 step process to creating more effective ads for your brand.

6 More Ways to Start Charging More for Your Product or Service - Episode 006

Sep 6th, 2015 9m 13s

In this episode, we explore the next six ways that will set you apart from your competition, and help you avoid competing on price alone.

6 Tips to Avoid Competing on Price Alone - Episode 005

Aug 30th, 2015 10m 12s

In this episode, we discuss a major tenet of branding: the fact that the best brands compete on reasons other than price. You'll learn the first six ways to avoid becoming a commodity and start building a valuable brand.

Logo Design, Getting the Most Brand Impact - Episode 004

Aug 23rd, 2015 9m 23s

In this episode I've give entrepreneurs and brand managers tips on what makes a great logo. Logos are the most important aspect of a brand's visual identity and should be carefully considered in terms of their psychological impact as well as ea

The Importance of Core Values - Episode 003

Aug 14th, 2015 11m 19s

In this episode, we explore the benefits and reasoning behind having a set of Core Values in your business. Learn why giants like Google instill these values in each and every one of their employees and share them with the world.

Creating Loyal Customers - Episode 001

Aug 13th, 2015 8m 46s

In this episode I discuss the way brands can build a loyal following and customer base by creating a solid emotional connection. Having interviewed psychologists and professional in the field, I've come up with some top tips every business owne

More Ways to Create an Emotional Connection with Customers - Episode 002

Aug 13th, 2015 9m 39s

In this episode, we cover 5 more ways that your brand can make an emotional connection with your customers. Doing so endears them to you and makes them life-long loyal brand champions.

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