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The Bright Ideas eCommerce Podcast | Proven Entrepreneur Success Stor…

A Business podcast featuring Trent Dyrsmid
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The Bright Ideas eCommerce podcast is where proven entrepreneurs share the exact tactics and strategies that are working for them. In each episode you will discover actionable golden nuggets that you can implement in your business today.

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BI 289: Product Research & Launch Hacks Used To Launch Sheets & Giggles - With Colin McIntosh
When it comes to product research for eCommerce, most entrepreneurs invest a significant amount of time, money, and effort - all in the hopes that they get it just right and their product is a runaway success. Sadly, for many entrepreneurs, an outcome like this is often the exception and not the rule. As a result, these would-be eCommerce business owners, end up wasting months of time, losing thousands of dollars, and often giving up entirely. What if there was a better way? What if you needed to only spend $1,000 and invest a few days to know if your product idea was going to fly? Well...I have good news! Such a way does in fact exist. In today's episode my guest, Colin McIntosh, founder & CEO of Sheets & Giggles - one of the fastest-growing direct-to-consumer bedding brands in the US. In this episode, Colin shares with us exactly how he was able to quickly and inexpensively validate his product idea in less than a week. Furthermore, you'll also hear Colin break down the exact steps that he took to raise $300,000 for his new company via Indiegogo.  After having interviewed hundreds of entrepreneurs over the years, it is rare that your humble host is really blown away by the raw smarts of a guest. Today is one of those epic days, and my interview with Colin is nothing short of a Masterclass in product research for eCommerce entrepreneurs. Don't miss it! The questions I Asked Colin: Company Overview 3:30 What does your company sell? 5:37 What made you pick the niche you are in, and how did you research it? 8:35 Tell me about the landing page you created 11:46 How did you do the targeting on Facebook 13:00 How many emails did you capture? 13:20 What was your cost per email? 14:15 How many emails do you need to make a sale? 15:00 How did you figure out if the business was going to fly based on this first week long test 16:50 Tell me about how to be successful on crowdfunding 19:04 How did succeeding with crowdfunding affect your company in the early stage 21:18 How did you end up raising $300K on the crowdfund? 23:30 Tell me about the product and what you have done to make it unique and memorable 24:58 What do your gross margins look like? 26:35 How much money did you raise? 27:17: How did you raise the money? 29:40 Why did you shy away from institutional money? Marketing Related 30:51 What is your YOY growth rate? 34:07 Why did you launch the throw blanket 34:50 How did you do the keyword research for search term frequency 35:30 Where are you getting most of your new customers? 37:29 What are you doing to engage in direct dialogue with your customers? 39:55 What is your best marketing activity? 40:20 What other activities do you do? 41:40 How many people do you have in the marketing department 45:19 What is your CAC? 47:08 Are you profitable on the first sale? 47:21 What is your AOV? Process Related 50:55 How much effort have you put into creating SOPs so far? link Resources: https://sheetsgiggles.com/ Show Notes: https://brightideas.co/colin-McIntosh-interview/
BI 288: How to Buy an Online Business (Or Sell One) with Mark Daoust
On the show with me today is Mark Daoust, founder of Quiet Light Brokerage and in today's interview, Mark and I spent about an hour discussing how to buy or sell an online business. Quiet Light is one of, if not the leading brokerage for online businesses, and Mark and his team have seen it all. Unfortunately, most buyers and sellers haven't, and as a result, they are often very poorly prepared to engage is such an important transaction. If you are thinking of buying a business and want to learn the right way to buy an online business - or you are thinking of selling yours - you are going to love all the knowledge bombs that Mark shares in this episode. The Questions I Asked Mark: Company Overview [04:29] What does your company sell? [08:10] What made you pick the niche you are in and how did you research it? [10:23] Tell me about the landing page you created [11:46] How did you do the targeting on Facebook? [13:00] How many emails did you capture? [14:20] What was your cost per email? [15:15] How many emails do you need to make a sale? [16:13] How did you figure out if the business was going to fly based on this first week long test [18:03] Tell me about how to be successful on crowdfunding [19:04] How did succeeding with crowdfunding affect your company in the early stage [22:31] How did you end up raising $300K on the crowdfund? [24:41] Tell me about the product and what you have done to make it unique and memorable [26:01] What do your gross margins look like? [27:48] How much money did you raise? [28:30] How did you raise the money? [30:53] Why did you shy away from institutional money? Marketing Related [32:02] What is your YOY growth rate? [33:07] Why did you launch the throw blanket [34:50] How did you do the keyword research for search term frequency [35:30] Where are you getting most of your new customers? [37:29] What are you doing to engage in direct dialogue with your customers? [39:55] What is your best marketing activity? [40:20] What other activities do you do? (SEO, Social, influencer marketing, paid traffic, etc...) [42:40] How many people do you have in the marketing department [46:32] What is your CAC? [48:08] Are you profitable on the first sale? [50:21] What is your AOV? Process Related [53:20] How much effort have you put into creating SOPs so far? 5 Quick Facts 1. What is your favorite business book? 2. What is your favorite online tool for growing your business? 3. Hours of work / week? 4. Family situation? Resource Links: https://www.quietlightbrokerage.com/ https://centurica.com www.ecommercelending.com/ https://amzn.to/2pMyi05 https://ahrefs.com www.marketmuse.com/ Show Notes: https://brightideas.co/mark-daoust-interview/
BI 287: How to Write a Children's Book (Or Any Kind of Book) For Passive Income with Dave Chesson
On the show with me today is Dave Chesson; the guy behind Kindlepreneur, a website devoted to teaching authors about book marketing. Recommended by Amazon KDP as the place where you can learn how to “optimize marketing for your books,” Kindlepreneur has grown to be one of the largest book marketing websites on the web....and when it comes to sharing best practices for book marketing, Dave did not disappoint.  If you have ever wondered about the feasability of writing business books, children's books, or fiction books of any kind for the Kindle platform, you are going to absolutely love today's interview! Questions I Asked Dave: Company Overview [04:30] When did you start? [08:30] What kind of book did you write? [10:20] How did you do keyword research for the book? [11:45] How long did it take your book to rank well on Amazon? [12:20] How big is your business today? [14:06] What are your favorite tools for the book writing process? [16:59] How do I find an editor and a cover designer? [18:03] Are there podcasts for kindle publishers? Marketing [18:56] Walk me through how you actually write a book? [19:16] When you are ready to publish a new book, what does your launch process look like? [24:53] How important are book reviews? [25:49] How can an author get an advanced reviews? [26:10] What does a book launch plan look like? [29:33] Are they any gray hat strategies for launching and ranking a book? [32:42] Do new book promotions work much the same way as they do for new physical products? [34:06] How do you get reviews for a book? [36:57] Should authors use King Sumo? [38:45] What are some of the strategies that authors should avoid? [39:47] How do Amazon book ads play a role and how do they differ from ads for physical products? People and Process [41:45] Tell me about the people on your team? [44:06] Should author's rely on SOPs? [45:04] Tell me about Dave Chesson's Top 10 5 Quick Facts 1. What is your favorite business book? 2. What is your favorite online tool for growing your business?  3. Hours of work / week? 4. Family situation? 5. What do you wish your younger self knew
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Podcast Details
Started
Oct 24th, 2015
Latest Episode
Nov 6th, 2019
Release Period
Daily
No. of Episodes
121
Avg. Episode Length
41 minutes
Explicit
No

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