Join my guest Mark Godfrey, co-director of Parker Madison, The Brand (Re)engineering Agency, and I as we discuss what's real and what's a racket in branding, how perception creates reality and how a small shift in our lens can increase the possibilites before us. We also discuss why the Wizard of Oz was a douchebag and how tricks like his can create vicious, instead a virtuous, cycles, not only in companies, but in our larger society.