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The Business Marketing Insider Podcast

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BMI 066: Secrets to Starting and Scaling a 7-Figure Amazon Store
In this episode, Andy welcomes special guest Joe Ochoa to discuss … The right mindset to become a successful entrepreneur How planning and choosing the right marketing model upfront explodes your chances of success The freedom of being a “solopren…
BMI 065: Developing Sales Strategies and Processes to Close More Deals
In this episode, Andy and Tom welcome special guest Ali Mirza to discuss … Why “giving value” and “building relationships” are surefire ways to stall your sales The best time to close a deal (it’s not at the end of your presentation) – and why so …
BMI 064: Targeting Cold Contacts and Getting Responses
In this episode, Andy and Tom discuss … Where to find an overlooked audience of buyers after you present a webinar (or any training that requires registration The one-question checklist you can use to create compelling messaging to potential prosp…
BMI 063: Creating Marketing Campaigns That Actually Convert
In this episode, Andy and Tom discuss … 5 key steps to building an ongoing campaign that brings your business a steady stream of new leads The single reason why even the most effective marketing messages can cause campaigns to fail A simple way to…
BMI 062: Building Your Mindset to Create Persuasive Marketing
In this episode, Andy and Tom discuss … The persuasion secret used by the rich and famous to build trust and increase response 8 ways to put yourself into a successful marketer’s mindset How to use unconventional gifts to increase referrals and c…
BMI 061: Reaching Out Cold and Creating Profitable Conversations
In this episode, Andy and Tom share a special training that details … A conversational approach for emailing cold contacts and turning them into leads The common request that immediately signals to prospects you want to pitch them Why small-sc…
BMI 060: Multiplying Response With Simple Marketing Strategies
Kevin Donlin Marketing Optimizer + Copywriter. Gains of 92% to 136% are common, online and offline. MSU Spartan. In this episode, Andy and Tom welcome back Kevin Donlin discuss … 2 surprising items you can pick up at the supermarket to make peopl…
BMI 059: Testing Your Outreach to Increase Response and Sales
In this episode, Andy and Tom discuss … How applying the law of reciprocity can persuade more people to take your desired action The one place in your sales process where you’re almost certain to find overlooked revenue A service for creating …
BMI 058: Building a Personal Brand From Scratch on YouTube
In this episode, Andy and Tom welcome Monique Parent to discuss … The keys to getting started on YouTube and creating the perfect backdrop on a budget How to quickly come up with quality content that attracts viewers and grows your subscriber co…
BMI 057: Using Video to Multiply Your Marketing ROI and Revenue
In this episode, Andy and Tom welcome Michael Mogill to discuss … How to determine what type of videos work best for converting prospects into clients for your business Why posting YouTube links on your social media platforms prevents people from …
BMI 056: Closing More Sales Without Sounding Too Salesy
In this episode, Andy and Tom welcome Zach Burkes to discuss … How a simple “contract” made at the beginning of your time with prospects can make your calls more productive and help you close more deals Why confusion is key to giving yourself an…
BMI 055:  Improving Your Marketing Outreach and Creating Interest
In this episode, Andy and Tom discuss … How to keep your prospects craving more by making simple adjustments to your marketing content A free tool that allows you to determine if there’s potential demand for your product or service in a new mark…
BMI 054: Targeting ‘Dream’ Prospects and Telling Your Story with Video
In this episode, Andy and Tom discuss … A free app that allows you to create professional-quality videos – with shot-by-shot guidance – even if you have no editing experience Why long-term marketing strategies are more effective than quick tacti…
BMI 053: Overcoming Obstacles That Prevent You From Publishing Your Book
In this episode, Andy and Tom welcome Jeremy Jones to discuss … How to know if you have a book topic that will attract readers Why book publishing has changed over the last few years – and how this transition benefits business owners, entreprene…
BMI 052: Updating Your Website With a New Look and Fresh Content
In this episode, Andy and Tom discuss … A 6-step redesign checklist for making your website an effective marketing tool and a more reliable revenue source The most common content mistakes that prevent websites from attracting a target audience and…
BMI 051: Growing Your Business as a Podcast Guest
In this episode, Andy and Tom discuss … How to find and identify the best podcasts for reaching your prospects The critical keys to making yourself appealing to podcast hosts – so bringing you on as a guest becomes a no-brainer How to structur…
BMI 050: Shaping Your Marketing Message to Convert Prospects
In this episode, Andy and Tom discuss … 4 tools for identifying prospects’ characteristics, researching competitors, and identifying effective keywords and topic ideas for your website content The importance of matching your marketing message to p…
BMI 049: Building a Business Development System That Enables Growth
In this episode, Andy and Tom welcome special guest Ryan Waggoner to discuss … How to vet potential clients in a way that practically guarantees they become repeat buyers Why the typical “transactional” approach to working with clients limits yo…
BMI 048: Communicating Effectively and Closing More Sales
In this episode, Andy and Tom welcome special guest Tom Matzelle to discuss … How to make sure your communication doesn’t come across as too aggressive when selling Why getting prospects to repeatedly say “yes” can be a pitfall that loses you de…
BMI 047: Multiplying Your Marketing’s Effectiveness With Simple Strategies
In this episode, Andy and Tom welcome special guest Kevin Donlin to discuss … Common mistakes business owners make in their marketing and the daily ritual that goes a long way in fixing many of them The quickest and easiest way to create a conver…
BMI 046: Turning Today’s Skeptical Prospects Into Clients
In this episode, Tom shares his favorite marketing strategies for persuading skeptical prospects and reveals … A simple shortcut for quickly positioning yourself as a trusted authority who delivers the benefits your best prospects want How to cr…
BMI 045: Selling With Strategies That Create Repeat Buyers
In this episode, Andy and Tom welcome special guest Heather Ann Havenwood to discuss … The keys to increasing your outreach with clients so they become eager to buy more from you   A seminar secret you can use to multiply your revenue – without ha…
BMI 044: Uncovering Sales Growth and Side Gigs That Multiply Your Income
In this episode, Andy and Tom welcome special guest Dr. Mark Costes to discuss … 3 common problems that prevent growth and improved profitability in professional service businesses How simple testing with a “low-barrier” offer can transform a comm…
BMI 043: Leveraging Reviews and Testimonials to Drive Business
In this episode, Andy and Tom welcome special guest Simon Aronowitz to discuss … Why going after reviews and testimonials is a mistake if your only reason for having them is to convince more clients to do business with you How to increase the numb…
BMI 042: Shifting Your Marketing to Match What Prospects Want
In this episode, Andy and Tom welcome special guest Joey Borane to discuss … The specific shifts required these days to create more effective marketing Why the move to digital marketing creates new challenges for today’s business owners and entr…
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Podcast Details
Started
Dec 2nd, 2014
Latest Episode
Aug 23rd, 2018
Release Period
Weekly
No. of Episodes
55
Avg. Episode Length
About 1 hour

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