In this episode, Andy and Tom welcome special guest Dr. Mark Costes to discuss …

• 3 common problems that prevent growth and improved profitability in professional service businesses
• How simple testing with a “low-barrier” offer can transform a commoditized business into an experience that prospects love (and can’t wait to tell others about)
• The danger in copying an advertising or marketing approach used by a business in your industry, even if you know it works really well for them
• Why following your passion is a sure way for any entrepreneur to fail and experience endless frustration
• How to identify what’s missing in your industry to create a profitable side gig that has the potential to generate more income than your primary job

Mentioned Resources:

Dental Success Institute

Six Figure Side Gig Podcast

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