In this episode, Andy and Tom discuss …

• 4 tools for identifying prospects’ characteristics, researching competitors, and identifying effective keywords and topic ideas for your website content
• The importance of matching your marketing message to prospects’ needs and how testing simple changes can cause sales to soar
• Direct-mail design mistakes that make messages difficult to see, as well as the dangers of focusing your prospects’ attention on price
• An easy way to identify which ads bring you the most buyers, so you can multiply your efforts
• Why making multiple offers on your marketing pieces creates confusion and can reduce response

Mentioned Resources:

YouGov

SEMrush

LSIGraph

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