In this episode, Andy and Tom welcome Michael Mogill to discuss …

• How to determine what type of videos work best for converting prospects into clients for your business
• Why posting YouTube links on your social media platforms prevents people from consuming your video content

• The surprising way people watch videos on Facebook (and how you can make a simple change to meet this preference)

• The optimal length for online video marketing content

• Which indicators are most important for determining a video’s success – and why views are a poor way to measure performance

Mentioned Resources:

Crisp Video Group

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