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The Business of Branding

A weekly Business, Marketing and Entrepreneur podcast
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Episodes of The Business of Branding

Donatella Arpaia spent her summers in Italy, was quite literally raised in a restaurant, and at the age of 27 - ditched her career in Law to follow in her family's footsteps and open up her first Restaurant. She is now a mom of 3, a regular ju
Listen in to hear how Berkley went from Law School to litigation career to then being the go-to legal support system for women in these online communities she joined. Ultimately this has led her to opening up her own legal practice and helping
This episode is filled with so many good tips if you are just getting started with marketing in your business. We talk about why having a strong foundation is truly the #1 thing you can do for your business and Emily also breaks down her unique
In this episode, I'm chatting with Annie Hillman who is the founder of Atlas Bookkeeping, a full-service bookkeeping agency that is on a mission to make financials... fun?!!  We dive into some of the common bookkeeping mistakes when you're DIY
With 35 years in the advertising industry before leaving corporate and going out on her own, Cindy Gallop knows a thing or two about how to figure out WHAT to be doing with your work and how to think BIG from the very beginning. She said that e
Bonus Episode! What even is a brand strategy? Let’s talk about the big misconception about brand strategy and what it actually is! Learn all about my new offer, Brand Strategy Blueprint, the all-in-one-place Brand Strategy shortcut that does
Jamie Palmer is here for this week's episode and she is an expert at integrating human design into all the ways you grow and scale your business - from aligned offer creation to team building. If you've ever felt like you're not sure if the bus
Meet Erin Blackwell, a brand and lifestyle photographer who understands the importance of having a strong online presence and what it means to be the face of your brand. She's a rockstar at capturing that and during the pandemic/quarantine, she
Portia Jackson is a Rocket Scientist turned Financial Wellness Coach who is empowering Entrepreneurs and Business Owners to handle their finances and business goals in a way that makes sense for who they are as human beings. Through using the E
Meet Kristen Glosserman, a Life Coach who has guided countless successful individuals to maximize their strengths and capabilities for more than a decade. She is a mama of 4, a partner with her husband in a hospitality company, and just release
Jessica Abo is a sought-after media trainer and storytelling coach who uses her 20 years of journalism experience to help entrepreneurs. Jessica interviewed me for Entrepreneur Inc. last year and I am still getting traction on that feature. In
Veronica Romney is a Dream Team Architect helping online entrepreneurs dial in their human resources, develop phenomenal company cultures, and profitable bottom lines. She’s a former Speaker and Trainer for Tony Robbins and Dean Graziosi and th
Chatting with Esther Inman who is the creator of the 90 Day VA - a work from anywhere virtual assistant starter program. She has helped over 5,000 women build profitable virtual assistant businesses that allow them to work as little as 5 hours
Melissa Litchfield is a military wife, mama, and CEO of a successful full-service ad agency, Litchfield Media Co. In this episode we dive into the new landscape of paid advertising, the value in showing up consistently in the online space EVEN
In this episode, I am chatting with Tori Overmeyer and unless you're brand new here, you have probably heard me mention Tori in some capacity. She is a friend and client who I have had the pleasure of watching go from a Hair Stylist wanting to
It wasn't until Yael had her 4th baby boy that she realized it was time to restructure her business to fit her lifestyle of being a new mama of 4. She has now built a full system that helps other mama's and soon-to-be mama's create a business t
Let's talk Day Rates and VIP Days in your business! If this is something you have considered, you've got to give this one a listen. Sarah Masci is the creator of Day Rate Mastery and has taught tons of women how to shift their business from ho
Stephanie Obi is paving the path for women in Nigeria to begin building wealth like they haven't had access to before. Through her courses and platforms she has created a structured system to launching courses that sell, regardless of the price
In this episode, I am chatting with Dara Sklar whose mission is to help save you from the digital clutter that is slowing you down in business. Think: messy files, manual systems that need to be automated, and lost passwords! She is bringing a
Finally, we're beginning to bring on some guests to the Business of Branding Podcast! So excited to introduce some incredible women to you. Our first guest is Sharon Spano, she holds a PHD in Human and Organizational Systems, is the author of
Soooo you're building your audience but they aren't actually converting into sales? Hmm...It could be because of some of the reasons shared here in this episode like you're overcomplicating the buying process or MAYBE they just don't know HOW
Let's quick chat about how you know when it is time to raise your pricing and how to go about doing that while still feeling good about it. I get clients asking me all the time -- how do I raise my prices?! You just do it. But first, you have
What happens when you find yourself with low energy and feeling uninspired / unmotivated with your work (and let’s be honest, probably life, too)?!I’m sharing what I’ve been feeling while having lots of different moving parts and things going o
What happens when you find yourself with low energy and feeling uninspired / unmotivated with your work (and let’s be honest, probably life, too)?!I’m sharing what I’ve been feeling while having lots of different moving parts and things going o
Let's talk about Perfectionism. Its quiet and it creeps up in the form of fear, unrealistic expectations and stunts business growth.In this episode I share about a recent call I had with a client where we uncovered what was actually holding her
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