Jamie Crummie is a Director and co-founder of Too Good To Go. Too Good To Go is a company on a mission to fight food waste and deliver tasty meals at discounted prices to food warriors around the world. Their simple to use app has saved over 13 million meals from the rubbish bin in over 9 countries. Listen on to find out:

Why Jamie hates food waste and why he started the company.

The sheer scale of the issue and why it should be seen as a crisis.

How food waste contributes hugely to climate change.

How the Too Good To Go app makes it easy for you to save money, save food and enjoy mystery food choices.

How the psychology of food shopping encourages food waste.

Why Jamie wants to put himself out of business.

How consumers can change their expectations at the point of purchase  to influence food.

How Jamie and the team have maintained the culture under rapid growth to 200 staff.

The challenges of international teams, corporate culture and serving customers in 9 countries.

How the team tailor their approach to the different sizes and types of food outlets that they work with.

The business case for a food company to be a food partner on the app.

The importance of investor alignment with mission driven businesses.

The future plans of Too Good To Go.

You can find out more about Too Good To Go at: https://toogoodtogo.co.uk and you can connect directly with Jamie on LinkedIn. If you like the podcast please leave a review on iTunes or your podcasting app. To find out more about our guests and mission visit www.thebusinessofmeaning.com Thank you.