How do grow your customer base? How can you turn someone from a one time buyer to a repeat customer? Which data should you be focusing on to help grow your sales numbers? If you want the answers to those questions, Emad Kazi has you covered.

Building Awareness For Your Brand with James Royer

Jul 30th, 2019 54m 22s

James Royer has worked at the Tampa Bay Lightning, the Kansas City Chiefs and now he has moved on to the brand side as the Director of Digital Marketing at Merrell. On todays show we discuss brand storytelling and what differentiates brands who

Building a Brand from Scratch with Kelsey Cohen

Jul 16th, 2019 42m 54s

Kelsey Cohen, Director of Marketing at Bloomscape, joined the show to talk about what it's like to market a product from the ground up and how that process compares to marketing an established brand. On this episode we discuss the importanc

A Look Inside Instagram Sports with Dev Sethi

Jul 9th, 2019 1h 10m

Head of US Sports at Instagram, Dev Sethi, joined the Business of Social to discuss all things Instagram. What led to IG becoming the powerhouse that it is today? What can we expect from IGTV in the future? What will Instagram look like in 1 y

Marketing Tips and Tricks from a CMO with Ann Crandall

Jul 2nd, 2019 45m 2s

Ann Crandall, is the former CMO of the Big East conference and has worked at the Pac-12, the NBA and DirecTV. When it comes to the sports marketing industry, Ann has seen and done it all. She specializes in partnerships, advertising, content di

Talking Social with the Dallas Cowboy's Taylor Stern

Jun 25th, 2019 50m 7s

Taylor Stern is currently the Content Strategist for the Dallas Cowboys, after spending three years as the social media coordinator. Prior to that she was the Marketing and Communications manager at the Goodyear Cotton Bowl Classic and has enjo

Panel w/ Instagram, Turner Sports & STN Digital (ProMax 2019)

Jun 18th, 2019 35m 31s

Special Edition Episode! David Brickley (Owner/CEO of STN Digital), moderated a panel with Morgan Dewan (VP of Social at Turner Sports), and Dev Sethi (Head of Sports at Instagram). The panel was titled "The Social Game Changers" at the 2019 Pr

How a TV Show Builds Brand Awareness with Danny Corrales

Jun 4th, 2019 1h 2m

Producer of "The Jump" on ESPN, Danny Corrales, joined the Business of Social to discuss how linear programming has changed with the existence of YouTube, Twitter, Instagram and IGTV. Danny gives his thoughts on how much networks should value

Advertising Now vs. The Future with Matt Scheckner

May 24th, 2019 36m 30s

Matt Scheckner, Global CEO at Ad Week, joined the Business of Social to talk modern day marketing, the power of influencers, and what brands should stop doing on social media. "If you look at the power of advertising in today's world, a lot of

Running Social for The Denver Broncos with Ben Hunt

May 16th, 2019 54m 45s

Director of Digital Media for the Denver Broncos, Ben Hunt, joined the business of social to discuss what it's like running all things social/digital for an NFL team. How do you shift your approach for a losing season vs. a winning season? What

A Look Inside The Evolution of Twitter with TJ Adeshola

May 1st, 2019 53m 46s

TJ Adeshola, Head of US Sports at Twitter, joined the show to discuss all things marketing, best practices that every brand should doing on Twitter and things every brand should STOP doing on Twitter. TJ gives his take on where the future of s

Instagram is Turning Into The New QVC with Peter Leeb

Apr 25th, 2019 43m 58s

Want to learn more about marketing and advertising in the digital age? Peter Leeb has got you covered. He was the VP of Global Brand Marketing at Fox for 8 years, and now is the EVP, Head of Partnerships & Operations at Studio 71. Peter joined

A Look Inside ESPN's Social Strategy with Kaitee Daley

Apr 11th, 2019 1h 6m

Kaitee Daley, Sr. Director, ESPN Social, joined the show to talk about running all things social at the worldwide leader in sports and the balance that comes with staying on brand, managing over 40 accounts and overseeing TV Shows, Breaking New

How the Music Industry is Evolving with Digital with Lindsay Williams

Mar 19th, 2019 1h

Sr. Director Digital Partnerships at Capitol Records, Lindsay Williams, joined the Business of Social to discuss the changes in the music industry over the last 10 years. How apps and brands like Spotify, Pandora, Apple Music, YouTube have eme

Running Social for the College Football Playoff with Katie Cavender

Mar 8th, 2019 43m 1s

Katie Cavender, Assistant Director of Communications at the College Football Playoff, joined the Business of Social to speak about running all things social for the CFP and what goes into the social strategy for a major sporting event. She dis

A Look Inside Nike's Marketing Strategy with John Paik

Feb 11th, 2019 44m 18s

On this episode John Paik, Executive Marketing Consultant, joined the show to talk about his time working on the Nike marketing team, his favorite campaigns and activations that he was apart of and what makes Nike's brand so unique. He discu

Running Social For an NBA Team with Matt Tierney

Jan 25th, 2019 40m 40s

On this episode Matt Tierney, Managing Editor Team Content for the Toronto Raptors, joined the Business of Social to speak about what it's like running all things social for an NBA team, the art of storytelling and the importance of building a

Building A Team to Crush Social with Tyler Price

Jan 9th, 2019 53m 55s

On this episode Tyler Price, Director of Content, Social Media at Turner Sports stopped by to discuss a variety of topics from being forward thinking and taking risks on social to weaving your content into a linear broadcast. He discusses the j

How to Succeed at Branded Content with Dana Droppo

Dec 18th, 2018 1h 1m

Dana Droppo has seen and done it all. She has been a blogger, marketer, producer and a creative director. She's worked at Super Deluxe, Complex and is now VP, Creative Director Brand Partnerships at Billboard. If you want to know what it takes

Why You Should Have a Startup Mentality in Social Media with Ken Gibbs, Jr.

Nov 6th, 2018 42m 37s

Ken Gibbs, Jr. is the Vice President of Digital Video and Social Content at BET Networks. He has over 15+ years of experience in the digital industry and has worked with Essence Magazine, MTV Networks, and TheLoop21.com. For the last 6 years he

Taking Risks When Running A Conservative Brand with Tina Lloyd

Oct 17th, 2018 49m 39s

Tina Lloyd, a pioneer of the industry, is the Director of Content Strategy at GolfNow. Prior to that, she was the Director of Social Media for Golf Channel. Her career mission is to connect and grow the game of golf through social media and sec

How the Chicago Bears are Revolutionizing Social with Jen Tulicki

Oct 9th, 2018 48m 54s

Jen Tulicki is the Director of Social Media at the Chicago Bears. Her deep understanding of the social media world started when she was the Team Leader at Target and later transitioned to their Social Communities Specialist. On this episode, J

How NBC Sports Attacks Social Media with Lyndsay Signor

Sep 25th, 2018 58m 58s

Lyndsay Signor is the Vice President of Consumer Engagement at NBC Sports Group. She leads executing 360 marketing plans, including promotion, media execution, sales partnerships and integrations, digital and social activation, and cross-compan

Marketing 101: How To Understand Your Customer with Bryan Pettigrew

Sep 18th, 2018 44m 27s

Bryan Pettigrew is the CMO for the Breeders' Cup and oversees marketing, sponsorships, television, and communications for the World Championships. Prior to joining the Breeders' Cup, Pettigrew worked for the National Thoroughbred Racing Associ

How The Eagles Fully Capitalized On A Super Bowl Winning Season with Samantha Wood

Aug 27th, 2018 1h

Samantha Wood is the Director of Social at the raining Super Bowl Champions, the Philadelphia Eagles. Since 2009, she’s been in the sports industry starting at ESPN, the Boston Bruins, the Philadelphia Flyers, and now the Eagles, just to name a