The Business of Weddings

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We live in a diverse country. Ever since the days of the empire, the UK has been a cultural melting pot. People from all corners of the globe have moved and settled here in numbers. As a platform for organising Indian weddings, we are testament to that.So it should be no surprise to see so many of those people - from different backgrounds - getting married. It's a trend that's been on the rise, and will continue to be. The traditional way that these weddings are organised is to go with one culture over another; whether that's across the event or just for a particular day. But is that what modern couples really want? And for suppliers looking to cater to this growing market, is there another way to do it?We discuss this with:Wedding celebrant, Jacqui TillyardDavid Baker from Hire Love, wedding stylistsMel & Abs, an inter-faith couple getting marriedBrought to you by Now To Vow: the platform which makes organising a wedding as enjoyable as the day. Hosted by Meera Majithia, Carriages Weddings & Events.     
Wedding planning has changed massively over the past few years. It's why we are building Now To Vow - to serve suppliers and couples whose needs have evolved and are not being met. One area where we've seen change is in the role of the groom in the planning process. As a supplier in the industry, you will no doubt have dealt with many grooms. But their role has been evolving and as this episode discusses, will continue to evolve. Why is that? And what does that mean for suppliers? Should you be changing your marketing? Should you be changing your entire approach? Or have we hit the peak of groom involvement?Joining us to delve into these questions are:Shivaan Popat, a groom who has taken a more active role in planning his destination weddingAmit Lamba, Owner of Laguna Catering, who have been dealing more and more with grooms and have studied this trend from its beginningBrought to you by Now To Vow: the platform which makes organising a wedding as enjoyable as the day. Hosted by Meera Majithia, Carriages Weddings & Events.    
Finding the perfect supplier for their wedding is often the toughest task for couples. It's the once in a lifetime event that they've sometimes been dreaming of for years. When it comes to finding the suppliers to make this a reality, couples sometimes have a list of exact criteria and sometimes they just have some ideas.As a supplier, how can you help them decide if you're the one for them? Because even though you may not see it in this way, that's what sales really is. It doesn't just help your business, it helps couples find exactly what they're looking for. And as we hear about in this episode, if done correctly, the couples who get in touch are already pretty sold before they even speak to you. Joining us on this sales clinic are superstars who have worked - and sold - across many industries. Life Coach and Business Strategist, Simon Alexander Ong; Co-Founder & Director of Yellow Tuxedo, Emily Braithwaite; and Wedding Business Coach & Strategist, and Founder of The Wedding Business Club, Faye Cornhill. Join us to hear the tactics, techniques and fundamentals that will set your business up for success. Brought to you by Now To Vow: the platform which makes organising a wedding as enjoyable as the day. Hosted by Meera Majithia, Carriages Weddings & Events.   
Compared to many others, Indian weddings in the UK are seen as exciting and extravagant affairs. Compared to weddings in India though, they often only scratch the surface. Cultural divides play some part in these differences, but there is still a lot happening in India that could work here in the UK. So what are these things? What are the trends in India? Which ones could we be seeing in the UK? And how can UK suppliers take inspiration from them to make their own offer more distinctive?To answer these questions we spoke to several suppliers in India. Joining us on this episode is Nirav Thaleshwar from Allegiant Events, and Kinjal Adodra from Design HQ. Brought to you by Now To Vow and hosted by Meera Majithia, Carriages Weddings & Events.  
Compared to many others, Indian weddings in the UK are seen as exciting and extravagant affairs. Compared to weddings in India though, they often only scratch the surface. Cultural divides play some part in these differences, but there is still a lot happening in India that could work here in the UK. So what are these things? What are the trends in India? Which ones could we be seeing in the UK? And how can UK suppliers take inspiration from them to make their own offer more distinctive?To answer these questions we spoke to several suppliers in India. Joining us on this episode is Nirav Thaleshwar from Allegiant Events, and Kinjal Adodra from Design HQ. Brought to you by Now To Vow and hosted by Meera Majithia, Carriages Weddings & Events.  
Small, micro, intimate - however you want to describe them there is no doubt that a new type of wedding unexpectedly hit the scene in 2020. Although many were due to the Covid-19 related restrictions imposed, we discuss why these weddings have been so enjoyable for couples and their guests, and analyse whether they could be here to stay - pandemic or not.Joining us in this episode are 2020 brides Karishma and Anjali, and wedding industry consultant Kelly Mortimer. Brought to you by Now To Vow and hosted by Meera Majithia, Carriages Weddings & Events.  
In this episode, we discuss why sustainability is more important than ever for the wedding industry, and the business opportunity of appealing to the new sustainable couple. Our guests, Giles Gibbons from Good Business and Kate Beavis from Magpie Wedding, give practical examples of how suppliers can be more sustainable and maximise their appeal to couples.Brought to you by Now To Vow and hosted by Meera Majithia, Carriages Weddings & Events. 
Introducing Season 1 of The Business Weddings. Brought to you by Now To Vow, hosted by Meera Majithia, Carriages Weddings & Events. 
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Podcast Details

Created by
Now To Vow
Podcast Status
Active
Started
Nov 13th, 2020
Latest Episode
Apr 16th, 2021
Release Period
Monthly
Episodes
8
Avg. Episode Length
21 minutes
Explicit
No
Order
Episodic
Language
English

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