Last year, we covered and uncovered lots of trends in the Indian wedding industry. From same-sex weddings to groom involvement, sustainability, and even to lands far and beyond.The big question is, were we right? Are these the big shifts that s
Over the past decade, most of the couples who have been getting married have been Millennials - the generation who were born in the period between 1981 and the mid 1990s. They were unlike their previous generation, and popularised one of the mo
The institute of marriage - as we know it today - was created in a time when homosexuality was not accepted. Weddings and the ceremonies within them have evolved, but they started from that same principle.Weddings were birthed by religions, and
Each month we bring you insights on trends affecting the wedding industry. But have you ever wanted to learn more about what we're building, and why we're building it?If so, this episode is for you. In an interview with our Founder, Niraj Datta
We live in a diverse country. Ever since the days of the empire, the UK has been a cultural melting pot. People from all corners of the globe have moved and settled here in numbers. As a platform for organising Indian weddings, we are testament
Wedding planning has changed massively over the past few years. It's why we are building Now To Vow - to serve suppliers and couples whose needs have evolved and are not being met. One area where we've seen change is in the role of the groom in
Finding the perfect supplier for their wedding is often the toughest task for couples. It's the once in a lifetime event that they've sometimes been dreaming of for years. When it comes to finding the suppliers to make this a reality, couples s
Compared to many others, Indian weddings in the UK are seen as exciting and extravagant affairs. Compared to weddings in India though, they often only scratch the surface. Cultural divides play some part in these differences, but there is still
Compared to many others, Indian weddings in the UK are seen as exciting and extravagant affairs. Compared to weddings in India though, they often only scratch the surface. Cultural divides play some part in these differences, but there is still
Small, micro, intimate - however you want to describe them there is no doubt that a new type of wedding unexpectedly hit the scene in 2020. Although many were due to the Covid-19 related restrictions imposed, we discuss why these weddings have
In this episode, we discuss why sustainability is more important than ever for the wedding industry, and the business opportunity of appealing to the new sustainable couple. Our guests, Giles Gibbons from Good Business and Kate Beavis from Magp