Last year, we covered and uncovered lots of trends in the Indian wedding industry. From same-sex weddings to groom involvement, sustainability, and even to lands far and beyond.The big question is, were we right? Are these the big shifts that s

Gen Z vs Millennials

Aug 20th, 2021 23m 49s

Over the past decade, most of the couples who have been getting married have been Millennials - the generation who were born in the period between 1981 and the mid 1990s. They were unlike their previous generation, and popularised one of the mo

See you next month

Jul 16th, 2021 32s

As we're in the middle of peak wedding season, we're taking a 1 month break. We'll be back next month with a brand new episode on Gen Z. See you then.

Same-Sex Weddings

Jun 18th, 2021 24m 43s

The institute of marriage - as we know it today - was created in a time when homosexuality was not accepted. Weddings and the ceremonies within them have evolved, but they started from that same principle.Weddings were birthed by religions, and

The Now To Vow Story

May 21st, 2021 27m 30s

Each month we bring you insights on trends affecting the wedding industry. But have you ever wanted to learn more about what we're building, and why we're building it?If so, this episode is for you. In an interview with our Founder, Niraj Datta

Fusion Weddings

Apr 16th, 2021 20m 8s

We live in a diverse country. Ever since the days of the empire, the UK has been a cultural melting pot. People from all corners of the globe have moved and settled here in numbers. As a platform for organising Indian weddings, we are testament

Here Come The Grooms

Mar 19th, 2021 24m 20s

Wedding planning has changed massively over the past few years. It's why we are building Now To Vow - to serve suppliers and couples whose needs have evolved and are not being met. One area where we've seen change is in the role of the groom in

The Secrets of Successful Sales

Feb 19th, 2021 25m 7s

Finding the perfect supplier for their wedding is often the toughest task for couples. It's the once in a lifetime event that they've sometimes been dreaming of for years. When it comes to finding the suppliers to make this a reality, couples s

Inspirations From India

Jan 15th, 2021 23m 14s

Compared to many others, Indian weddings in the UK are seen as exciting and extravagant affairs. Compared to weddings in India though, they often only scratch the surface. Cultural divides play some part in these differences, but there is still

Inspirations From India

Jan 15th, 2021 23m 14s

The Rise of Intimate Weddings

Dec 18th, 2020 26m 28s

Small, micro, intimate - however you want to describe them there is no doubt that a new type of wedding unexpectedly hit the scene in 2020. Although many were due to the Covid-19 related restrictions imposed, we discuss why these weddings have

Sustainability In The Wedding Industry

Nov 20th, 2020 26m 17s

In this episode, we discuss why sustainability is more important than ever for the wedding industry, and the business opportunity of appealing to the new sustainable couple. Our guests, Giles Gibbons from Good Business and Kate Beavis from Magp