Kristin Zhivago is president of Zhivago Partners, a digital marketing management company, and author of the 5-star book, Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy. Zhivago was a revenue coach to CEOs and entrepreneurs, mostly for tech companies, for many years, doing marketing and sales department turnarounds and teaching company managers what their customers wanted to buy from them and how they wanted to buy it. She was one of the first to identify selling as supporting the customer's buying journey, and is now rolling out a lead-generating concept called "Mindset-Driven Marketing."Learn more about your ad choices. Visit megaphone.fm/adchoices