Ray van Hilst is Director of Client Results at Yoko Co, a web design and marketing agency with a mission to help organizations "Do good. Better." He works with clients to set the strategic direction for their website and online marketing by helping them get beyond the “wouldn't it be great if” conversations to the place of “this is what we should do.” He offers clients strategic consultation on web development, content strategy, creative direction, and on-going web operations. Ray is a frequent speaker about web strategy, web operations and marketing technology. He is also an active member of ASAE: The American Society of Association Executives.Learn more about your ad choices. Visit megaphone.fm/adchoices