Vanessa Severiano
The Business Side Of FitnessEpisodes
Episodes of The Business Side Of Fitness
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Customer experience can make or break a brand.As Judy Turchin, founder of JPT Partners LLC and former COO of Eqinox puts it, “if you are not in touch with your customer, you've lost your way on the journey.”Today on The Business Side of Fitne
Gyms and studios can be hesitant to work with aggregators and marketplaces.The concern is often cannibalizing their current membership base, when really the role of these marketplaces is audience development.Today on The Business Side of Fitn
We’ve all heard that content is king, but let’s face it; content without a solid strategy behind it is just noise.Erika Shannon-Hathaway knows all about laying out a content strategy that works. On todays episode of The Business Side of Fitne
Every startup dreams of becoming a global brand, but not many make it.Today on the Business Side of Fitness Podcast, Star Sage, Director of Business Development at Hyperice shares what it’s been like to go from startup to megabrand over the la
“Life is a game. And the best storyteller wins. That simple. If somebody tells me that their sales are slow, then I tell them, well tell a better story. “Storytelling really is the name of the game - in business and life!And nobody tells a be
The fitness business is a passion fueled business, but…there's a big difference between a hobby and a business.Not many people can turn their passion into a viable business, but Eric Posner, CEO and Co-Founder of Swerve is one of those people.
“There's this terminology that sounds cool to talk about: series A series B, who cares? Build a product that changes the world.”Hot diggity dog. Brian Chappon, CEO & Founder of CENTRED just gets it.Today’s podcast episode of The Business Sid
What or who would you say is the biggest underdog in fitness?In my opinion, it’s pilates.Pilates is incredibly versatile, effective and valuable, but it hasn’t really gone mainstream.Today, Kim Maugeri, co-founder and CEO of Skōp joins us o
Looking to get that competitive edge?Partnerships are a great way to offer more value to end users without stressing over high acquisition costs.Today, on The Business Side of Fitness, Sean Turner, CEO of Les Mills US shares tips on how to cr
The anti-aging market sure is huge right now. Is your business missing out?Doesn’t it blow your mind to think of how much money people invest into botox, fillers, plastic surgery and more to look younger? (p.s. no judgements here)But what ab
How many businesses were made during the pandemic, but won’t survive another year?Time will tell who is built to last and who isn’t.Today, on The Business Side of Fitness Podcast, Rab Shanableh, Co-Founder & CEO of OxeFit pulls back the curta
We’ve all heard the saying “the riches are in the niches”, yet niching down can be scarier than it seems.What about the revenue opportunities we’re leaving on the table?Let’s face it…FOMO stops a lot of business leaders from making bold decis
Does company culture impact profitability?Even though it may be difficult to quantify, Amber Martinez, COO of Pound believes there is a direct correlation between people and profits and I have to agree with her!Today on The Business Side of F
Amy Boone Thompson, Owner & CEO of IDEA Health & Fitness says it best, “Every fitness professional needs to hone their business skills.”Yes, we do! The learning process never ends!To advance in business we need to:- Surround ourselves with
“Real businesses in the coming years are going to be franchise businesses that have strong sales and marketing, have systems in place and are part of a larger entity, because I think you have an advantage in that. And they're gonna have unit ec
Do you roll your eyes when you hear the word “personalization”?I’m kind of over it since a lot of what’s passed off as personalization is not in fact personalized, but more of an algorithm at play. As a marketer, I get that this buzzword is a
Am I the only one that feels lost when it comes to the Metaverse, NFTs & Web 3.0?Honestly, I have been pushing off learning more about this “new world” because it felt like the future…something I can learn about in a few years, but it turns ou
Our lives are shaped by our everyday habits.This is commonly known, but are we using behavioral psychology to really move the needle in the business of fitness and wellness?Today on The Business Side of Fitness Podcast, Laura Munkholm, Co-Fou
A truly skilled salesperson makes it look easy.They are the kind of person that seems totally at ease and watching them interact with people is like poetry in motion. It’s true artistry. They just always seem to close the sale, but… how?
Growth comes from stepping outside of your comfort zone and today I’m trying something I’ve never done before….Surprise, surprise.Today’s episode of The Business Side of Fitness is a solo episode where I’m taking a deep dive into all things S
Retention is the name of the game.Once we’ve acquired a client, we’ve got to have a strategy to hold on to that client. A tight onboarding process gets things started off, but we’ve got to continue to deliver value to increase the lifetime va
Just because something is available on the internet doesn’t mean it’s free for us to use any way we want.An example of this is music.We wouldn’t want someone swiping our proprietary workout videos to use for their gain, BUT….We do this to mu
How many times have you heard the phrase, “you can’t out train a bad diet”?Probably a million or more.Some people never achieve the results they're looking for. It’s not the fitness facilities fault.There’s a missing link.That missing link
Is the fitness industry really innovating or just creating multiple versions of the same offering?How can we, as an industry, inspire more people to move their bodies?One way to reach and resonate with new audiences is to explore different co
Do you want to learn how to increase your influence?Today on The Business Side of Fitness, Dr. Robin B., pharmacist, influencer, and entrepreneur teaches us a thing or two about becoming influential. She shares:How she built her personal b
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