The Busy Marketer Podcast with BJ Smith

A weekly Business, Management and Marketing podcast
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Episodes of The Busy Marketer Podcast

I recently took a Meyers-Briggs test and discovered I'm an ENFP. That pretty much means I crave creativity and freedom more than just about anything. Many marketers are like this--we prefer to put our nose down and be creative which means we so
This is a preview of my new show called the TechMedia Podcast inside Internet Summit. Rand Fishkin of Moz talks about Google's two algorithm system, The Princess Bride, and why Content is NOT King! He'll be at Internet Summit for the Wednesday
Michael Roderick shares how to grow your network by becoming a connector. This powerful skill set can be your catalyst to massive business and personal success.   We discuss the difference between a "Networker" and a "Conn
Brian Honigman from Honigman Media joins the group to give some hard truths and amazing tips about Content Marketing.   His company is a consultancy that provides strategy on content creation and content distribution. You
What does digging in the dirt have to do with understanding your personal brand?   Danielle Watson is an expert at demonstrating how to unite conflicting circumstances to create something uniquely your own. Her Purse Process is an evolutionary
Stan Genadek is no stranger to focus. He tells us about rebranding his excavating and landscaping company--moving from a multi-million dollar we'll-do-everything business to a more efficient specialty company. It's all about focus!    Visit the
For Jeremy Miller, branding is deeply personal. When he joined his family IT staffing business, he found the company in distress. The industry was changing all around them and he and his team had to make changes or close the doors. After trial
Two years ago they were everywhere. Social media “gurus”. The people that were experts in it all. Jay Baer recently said that if anyone claims anything is “dead”, you should run from them as fast as possible. I’m not saying that the Social Medi
One of the most frustrating things is try to complete a project with people that have different communication styles and personalities. This is a common problem in the digital marketing world when marketers try to communicate with developers.  
Why Do Most Start-ups Fail? The top reason? They make products no one wants. This comes from a recent Fortune article titled, “Why startups fail, according to their founders,” and it illustrates why research is important. It is easy to get wrap
Today is the very first National Podcast Day, so to celebrate, I'm sharing information about podcasts and why you should listen to them. I also talk about how one podcast inspired me to start my business and my own podcast. Finally, you'll hear
Greg Taylor, Founder of Marketing Press, is an experienced digital marketer who knows his stuff when it comes to website optimization and content marketing. He comes highly recommended by Jay Baer, one of America’s top marketing consultants, wh
How do you use social media to market a nonprofit organization? K.P. Kelly found out almost by accident. He was just trying to lend a hand and it turned into his own nonprofit.   Hear K.P.'s story and recommendations for using social media to p
Great employees make great companies. If you’re doing it right, your greatest asset is inside your doors already. They are your internal customers aka, your employees. I recently had a talk with Brian Fanzo (@iSocialFanz) of Broadsuite about ho
When you think about branding your business or organization, what comes to mind? Your logo? Your tagline? Sari Gabbay is the owner of U2R1 Media and she's here to tell you the truth about branding. Can you handle it?   What is Branding? Brandi
Darren Baldwin is an eCommerce marketer that knows how to build a successful business with very little. When he joined, they were still managing products and inventory with Excel spreadsheets. Today, they are an Internet Retailer
When I was in business school back in the late ‘90s, everyone had to have a mission statement. It didn’t matter whether it was a company, a department or an individual -- everyone had a mission statement.    When it comes to digital marketing I
Christopher Brereton has a passion for nonprofit organizations and helping them do a better job at marketing through technology.  We talk about the evolution from the original PictureHealing service to the current mobile app development company
Chris Monteleone is one of the co-founders of the new social media platform Sweigh. It's a fun app that gives you 140 characters to pose a question and give the Sweigh community two options for answers. Users swipe left or right to vote on thei
Erik knows to grow a business quickly like a growth hacker, you have to be on point with all of your digital marketing channels -- email marketing, social media marketing, PPC, SEO, etc. It's hard for many companies to employ all of the talent
Emily Pfeiffer, Director of E-Commerce Marketing at Berkshire Blanket, asks, "WWYBD - What Would Your Brand Do?" As you can guess, Emily is all about building a strong and engaging brand. She helps us to understand that it is not only important
Welcome Priscilla Vento, the founder of the PR firm 30 Miles North. We talk about what Public Relations means to small business and organizations today and how it relates to marketing. There’s a good dose of Social Media talk plus she reveals t
In this episode of The Busy Marketer Podcast, BJ shares stories with Cynthia Johnson, The Social Media Girl, from RankLab Interactive. Cynthia has worked with a variety of businesses in areas including medical, political, entertainment, small l
In this episode of The Busy Marketer Podcast, BJ interviews church marketer Chris Lineberger. Chris is the 31 year old Worship and Creative Arts Pastor at Ignite Church, a church that he started with his brother Jason and a few other passionate
Mark McKnight shares with us how he helped Rock/Creek get listed as an Internet Retailer Top 500 company in Social Media with massive successes on Twitter and Pinterest. He also talks about his start-up company Roots Rated and how it's providin
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