For Jeremy Miller, branding is deeply personal. When he joined his family IT staffing business, he found the company in distress. The industry was changing all around them and he and his team had to make changes or close the doors. After trial and error, Jeremy realized that it wasn’t the sales team or processes that were no longer working, it was their brand.

Jeremy has interviewed thousands of CEOs and business owners and profiled hundreds of companies across dozens of sectors to find out what it takes to create a sticky brand.

Listen to Jeremy’s story and his amazing advice in this episode.

Jeremy's book, Sticky Branding: 12.5 Principles to Stand Out, Attract Customers & Grow an Incredible Brand, was written as a branding playbook to allow companies to go through the steps of building a brand.

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