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The Casted PodcastEpisodes
Casted
The Casted Podcast
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Episodes of The Casted Podcast
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In this episode of The Casted Podcast, join host Lindsay Tjepkema as she sits down with content entrepreneur and seasoned marketing leader, Erin Balsa. Discover the invaluable insights Erin gained during her successful career journey, from bein
Claire Suellentrop is a Co-Founder and COO of Forget The Funnel, a product marketing and growth consulting firm, and joins the show today to dive into the customer-led growth framework.In this thought-provoking episode, Lindsay and Claire share
Paul Roetzer, the Founder & CEO of Marketing AI Institute, joins The Casted Podcast to talk about AI's impact on marketing!In this episode, Lindsay and Paul dive into the world of AI and how it can revolutionize the podcasting landscape. From t
Ryan Brock is the Chief Solution Officer at DemandJump and co-host of the Page One or Bust! Podcast AND today's guest on The Casted Podcast.He and Lindsay dive into the ever-evolving marketing, SEO, and content creation world. These two explore
With recent bank failures, rising inflation, and AI threatening to replace human employees in a wide range of industries, there’s a lot of scary noise in the marketplace right now. It can all feel like a bit too much. And as marketers, we alrea
Unlock the hidden potential of podcasting and revolutionalize your marketing strategy.April Dunford is the author of Obviously Awesome and the Founder of Ambient Strategy, where she helps growing B2B companies by developing positioning to stand
Ready to revolutionize your brand's content strategy? It's time to unveil the untapped power of podcasts and how they can catapult your business to new heights of influence and thought leadership.In this episode, Adam Shoenfeld and our host Lin
If you're frustrated and overwhelmed because your podcasting efforts must improve brand recognition or audience understanding, then you are not alone!Many marketing managers need help consistently producing high-quality, engaging content that r
Do you strive to establish genuine connections and build trust with your audience?If so, it's time to leverage the power of podcasting as an effective content strategy. As a founder or marketing leader, you can establish authentic relationships
Are you frustrated with your ABM efforts despite creating quality content and promotion? As B2B marketers, we often get carried away with creating generic, one-size-fits-all content that fails to connect with our target audience on a personal l
Welcome back to the newest season of The Casted Podcast where we delve into the world of B2B marketing and explore how podcasts can be a game-changer for businesses. In this season, we discuss the importance of experimenting with different mark
*Head over to The Amplified Marketing Podcast to listen to the complete series on how to grow your B2B podcast!--Is it possible to be a marketer in 2023 who gets to do cool, creative things AND drive real business results?Yes. Yes it is.Here’s
If there’s one thing we’ve learned from today’s social media landscape, it’s this - people crave authenticity.Meg Johnson, Manager of Creative Strategy at OpenView, believes that the key to building a genuine connection with your audience is th
In order to maximize the potential of your brand’s podcast, it’s important for your show and business plan to coexist. Growing a strong community relies heavily on this.Rowan Tonkin is the Chief Marketing Officer of Planful and Peter Mahoney is
“Will this move the business forward?”This is such an important question to ask yourself when launching a podcast for your brand.Tim Glomb is the VP of Global Content at Marigold (formerly CM Group). He is also a co-host of Cheetah Digital’s “T
The pandemic caused a lot of people to pivot strategies to digital, and Oak Street Funding was no different. Where did they land? On a podcast.Kira Singer is the Senior Marketing Coordinator and Producer at Oak Street Funding, a small business
Individuality, entertainment, and humanness. These three characteristics are just as important to marketing as metrics and education.In a world of e-commerce and marketing technology, Vern Tremble and his team at Wunderkind strive to provide va
Strongly setting the intention for your podcast is crucial for success. Without intentional goals and ways to measure your progress, it’s hard to see where you’re going. In this podcast episode, Michael Lynn describes the origin story of MongoD
While some B2B brands launch podcasts and video series as experimental side projects, other brands intentionally set out to make those easy-to-consume channels the chief drivers of their overall marketing strategy. Zylo is one such brand, and o
Whether you’re thinking about starting a podcast or have been behind the mic for years, Megan Noel from Trava has some insights and creative ideas to help craft your podcast strategy.Megan’s team at Trava started their podcast in October of 202
After launching a brand podcast right before the pandemic, Vincent Pietrafesa has lots of lessons and advice to give to anyone thinking of starting a podcast. Most importantly? Just press record.Vincent Pietrafesa, VP of B2B Products and Partne
The Bezos “question mark emails” now live in infamy…so imagine being on the receiving end of one. Dave Stone was—and he’s bringing all of his lessons-learned from his years at tech giant Amazon to Reveal.Dave currently is the Senior Transportat
James Gilbert is a multiple-times-over CMO. And, he's dead set on podcasts being his secret weapon for building a successful marketing strategy. James has successfully launched not one, but FOUR brand podcasts—most recently at his current compa
Who said marketing has to be fancy and modern?Why can’t we revert back to tactics we know work? Like customer conversations as the main ingredient for great content.Julian Lewis, the co-founder of StudioPod, an audio-first production company, j
No one understands compelling content like Devin Bramhall, the former CEO of Animalz, a content marketing agency for B2B SaaS companies like Amazon, Google, and Zendesk.Casted CEO Lindsay Tjepkema and she discuss what marketers can do during a
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