Thank you for listening to The Champion Forum Podcast with Jeff Hancher! Today we’re answering a listener’s question about how to explain the different types of sales professionals and why organizations need both. In short, your business needs salespeople that know how to persistently hunt down leads and people who know how to nurture the clients you already have and convince them to buy more. While both are sales roles, they are very different. If your organization does not have the right balance of these two types of sales professionals, you will lose out on revenue and lose your competitive advantage. Tune in to hear how you can apply this strategy to your sales team even if you are a small business!