In today’s episode, I chat with Thales Teixeira, a Lumry Family Associate Professor at the Harvard Business School. Thales has been in this position for about nine and a half years and teaches in the marketing unit. He shares that over the past few years, he’s taught intro to marketing, digital marketing strategy, and E-commerce to his MBA students. Additionally, Thales works with business executives, teaching them about digital disruption and transformation—which is what we’ll be touching on today.