In this episode, Demi Ping, sector head for retail and ecommerce at the China-Britain Business Council (CBBC), shares how it helps British brands of all sizes and industries succeed in China and some of the key marketing tactics that CBBC has been leveraging this year to help brands stay afloat through COVID-19.

While Demi and CBBC obviously focus on British brands, her insights are highly relevant for any foreign brands looking to tap into the market in China.  

Guest: Demi Ping

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Host: Lauren Hallanan

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This podcast was edited and produced by Jason MacRonald.