One of the things Brian pointed out was that, although everyone intuitively wants to be liked, they rarely know how to accomplish that - they don’t know the steps in the process that makes someone else like them.

So, today, we’re going to take a deep dive into learning how to get someone to like us.

Today’s guest, Michelle Tillis Lederman,

Michelle, author of The 11 Laws of Likability and Heroes Get Hired (NBC Publishing 2013), is the founder of Executive Essentials, a training company that provides communications and leadership programs, as well as executive coaching services.  Michelle believes real relationships lead to real results and specializes in teaching people how to communicate with confidence, clarity, and connection.  She has delivered seminars internationally for fortune 500 companies, universities, high schools, and non profit organizations including; JPMorgan Chase, Morgan Stanley, J&J, Deutsche Bank, GE, Columbia Business School, MetLife, Target, Sony Music, Jazz at Lincoln Center, and The Museum of Modern Art.  Michelle was an Adjunct Professor at NYU’s Stern School of Business and serves on the faculty of the American Management Association and Rutgers Center for Management Development.    

Michelle’s has appeared on NBC, CBS, Fox, and over 100 radio shows across the country including; Gayle King, NPR, and Martha Stewart Living.  She has been quoted in the New York Times, The Star Ledger, Working Mother and Real Simple magazines, US News & World Report, on MSNBC, and Monster.com among others.  Her book, articles, quizzes and videos have been featured on USA Today, AOL, Forbes, CNBC, and About.com.

Michelle covers the 11 laws of likability and relates it to conversations. What to do before, during and after a conversation to get personal and professional results. Michelle tells stories and uses vivid examples that illustrate how to use the laws to your benefit so you can get more business and better results in relationships and business.