Russ Haworth joins Chris to share his own journey in content marketing through The Family Business Podcast.
Russ shares how he recognised his behaviour as a consumer online and used that knowledge to start his podcast to help clients in his industry.
Chris and Russ discuss how content marketing has opened incredible opportunities for Russ, why he chose to deliver to a very specific niche in his market and what challenges he has faced and overcome along the way.
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