This week, Chris had a conversation with someone who had said they come from a different professional background and marketing is not their strength. 

This can precisely be a strength because it can take away from the industry know-how, the jargon, the assumptions, to being in the shoes of the buyer.

By switching the role, you have the opportunity to simplify your content so that a prospective customer can understand your content.

In this episode, Chris discusses different ways in which you can become a great marketer without letting your expertise in another area hold you back.