In this episode, James shared with us:

- How Gary Vaynerchuk’s desire to create a company to service small and medium-sized businesses resulted in the formation of The Sasha Group over a year ago- Why The Sasha Group is the most “Gary-centric” offering in the VaynerX world- Why he likes the idea of “getting the team out in the world more seeing clients in person; why business travel is a great teacher- Why the goal of #SashaSaturdays is to continue to open doors and build connections for small businesses and the people who run and believe in them- Why he often refer to The Sasha Group as a “Start Right” rather than “Startup”- How speed and value has become The Sasha Group’s best selling proposition- What the process of building this firm foundation is like ie. from recruitment of 7 key personnels to developing them and achieving goals and moved from a predominantly “Scope of Work” service to productivized offerings- Why The Sasha Group is a place for small and medium size businesses who want to unlock explosive growth, where their clients will be serviced by an A-team of talent with Fortune 500 client experience and entrepreneurial infused DNA, and a consultancy whose foundation is rooted in empathy- Why their upcoming AMA, together with Aaron Kovan, Chief Production Officer at Vayner Productions, is something all CMOs don’t want to miss