The CMO Asia Podcast was recently invited to attend the National Retail Federation 2020 #nrf2020 in New York, the mecca of retail. It is the place to be for all retail companies. If you couldn’t be there, here is a podcast recording we made at the event with Pascal Malotti, Strategy Director at Valtech France, where we deep dive into key topics that are sure to revolutionise retail over the next decade, including:

- Why Valtech is attending #NRF2020- Why venturing outside the convention centre to find out how leading retailers in New York are transforming consumer in-store experiences is a good idea, beyond just taking a look at what retailers and vendors are up to within the convention halls - Why Valtech’s goal is to help brands and consumers connect like never before- How the team at Valtech is dedicated to delivering a disruptive blend of physical digital experiences for some of the world’s most prestigious brands, merging real world with digital, designing future of stores and reinventing retail- Why his top 3 stores in New York are at 5th avenue ie. Nike, Amazon Go, Chanel; the lessons learnt from visiting these stores ie. not to pack retail spaces with technology for technology’s sake, key is finding the right space and value for tech to create relationship with customer, with the purpose of no longer just selling, but to engage customers and creating profiles- Why brands need to renew experiences often- Why your store is also your story, and the importance of finding a purpose to the business, and meaning at the heart of the product - What the next decade is likely to change or bring- Why influencers have their place in the world, their ability to strike emotions for their audiences , understand their audiences and engage with them means traditional Brands have to master and manage not just to achieve the same impact but also compete with influencers who are building their own Brands especially in fitness, beauty, sports, and health verticals