Episode from the podcastThe CMO Podcast

Alexandra von Plato (Publicis Health) | Storytelling & Healthcare

Released Wednesday, 9th December 2020
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Alexandra von Plato is the CEO of Publicis Health which is a healthcare communications network that comprises nearly 12 agency brands. PHCG was established in 2003, and was the first healthcare-specific network in communications, and their goal is to create effective marketing and advertising for major pharmaceutical and healthcare companies. 

In this conversation, Alexandra talks about how her career as a creative helps inform her executive decisions, and how storytelling is at the core of their business decisions. She also discusses how messaging and her business has been affected by COVID-19. 

Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the COVID-19 pandemic. Learn more at Deloitte.com

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Moderator Stats

ID
80656432
Episode Number
112
Visibility
visible
Podcast ID
848718

Episode Details

Length
57m 38s
Explicit
No
Episode
112
Episode Type
Full

Episode Tags

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