Andrea Zahumensky (KFC ) | How Core Values Impact Profits at KFC
Andrea Zahumensky (KFC ) | How Core Values Impact Profits at KFC
Andrea Zahumensky (KFC ) | How Core Values Impact Profits at KFC
Andrea Zahumensky is an industrial engineer turned marketer. She is the Chief Marketing Officer for KFC where she oversees all marketing initiatives for the restaurant locations around the world. Andrea has worked on some of the most interesting campaigns including their partnership with Crocs, the resurrection of Colonel Sanders and even a dating simulator for the Colonel!
In this conversation, Andrea shares why her team brought Colonel Sanders to the forefront of KFC's branding and how the values of the restaurant's founder made an impact on their sales and awareness.
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The CMO Podcast
Jim Stengel, former CMO of the largest marketer in the world (Procter & Gamble), and now small company entrepreneur sits down for intimate conversations with the most dynamic CMOs from all over the industry. This is not your typical marketing podcast, this is a unique look at the thought process and motivation of the CMO. Jim, who put purpose on the map gets in depth with each guest to reveal more about this pivotal role every brand seeks to fill. Through personal and revealing discussions Jim and his guests paint a picture of this demanding position that very few understand, yet affects the entire consumer experience.The CMO Podcast is sponsored by Deloitte and Webflow.Join Podchaser to...
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