With women's sports on the mind, Jim's guest this week on The CMO Podcast is Shelley Zalis, the Founder and CEO of The Female Quotient, or FQ, the ten-year-old company that curates experiences, media, and solutions that advance gender equality.

Mauro Porcini (PepsiCo) | How to Lead with a Kind and Human-Centric Approach Through Design

10 days ago 42m 16s

Joining Jim this week on The CMO Podcast is Mauro Porcini, the SVP and Chief Design Officer of PepsiCo, the $91 billion company by revenue. Pepsi’s founding dates back to 1893 with the invention of Pepsi-Cola in a small town in North Carolina.

Michelle Froah (ETS) | Bringing Good Energy to a Brand Refresh

17 days ago 51m 42s

The guest this week on The CMO Podcast is Michelle Froah, the Global Chief Marketing & Innovation Officer at The Educational Testing Service, or ETS. ETS is the largest private educational assessment organization in the world, serving 50 millio

Natalie Sunderland (BNY Mellon) | Celebrating 240 years with a Fresh Breath of Pride and Curiosity

24 days ago 49m 49s

This week on The CMO Podcast, Jim wraps up Women's History Month with Natalie Sunderland, the Global Head of Marketing and Communications at the Bank of New York Mellon, or BNY Mellon. This is definitely the oldest company Jim has featured on t

Jill Cress (H&R Block) | Breaking the Marketing Rules Around Tax Season

1 month ago 50m 27s

It's tax season! On this week's episode of The CMO Podcast, Jim is joined by none other than Jill Cress, Chief Marketing and Experience Officer at H&R Block–the Kansas City-based company that has been helping people with their taxes since 1955.

Deena LaMarque Piquion (Xerox) | Disrupting and Reinventing a 115-Year-Old Iconic Brand

Mar 13th, 2024 46m 36s

Happy Women's History Month! The CMO Podcast continues to celebrate key women leaders with Jim's guest this week–Deena LaMarque Piquion, the Chief Growth & Disruption Officer at Xerox, the 118-year-old workplace products and services company. O

Lara Abrash (Deloitte) | Developing the Next Generation of Women Leaders Through Sports

Mar 6th, 2024 49m 40s

To kick off Women's History Month, Jim's guest today on The CMO Podcast is Lara Abrash, the Chair of Deloitte US. In June 2023, Lara was promoted to the Chair role, where she runs the largest professional services firm in the US, with about 170

Celebrate Black History Month with BECA -- The Black Executive CMO Alliance

Feb 28th, 2024 58m 12s

This week, The CMO Podcast celebrates Black History Month with a special episode centered on the incredibly fast start-up of an organization called BECA–the Black Executive CMO Alliance. BECA is the 3-year-old brainchild of founder & CEO Jerri

Michelle Crossan-Matos (Ulta Beauty) | Discovering Your Inner Joy and Beauty

Feb 21st, 2024 48m 8s

Just in time for the month of love, this week's guest on The CMO Podcast is Michelle Crossan-Matos, the Chief Marketing Officer for Ulta Beauty. Founded in 1990, Ulta Beauty is the largest beauty retailer in the US, with sales in the $11 billio

Super Bowl LVIII Marketing Roundtable Discussion

Feb 14th, 2024 55m 31s

Tune in this week for The CMO Podcast's fifth annual Super Bowl Roundtable Discussion! Important marketers provide insight into how they created their Super Bowl ads and share their thoughts on the biggest marketing day of the year.Jim welcomes

Vineet Mehra (Chime) | Building a Forward-Looking Brand Purpose

Feb 7th, 2024 53m 46s

This week's guest on The CMO Podcast is Vineet Mehra, the Chief Marketing Officer of Chime. The 12-year-old fintech company was founded by Chris Britt and Ryan King as an alternative to traditional banking. Interesting marketing trivia: many be

Mike Zelkind & Tisha Livingston (80 Acres Farms) | The Power of Conviction

Jan 31st, 2024 58m 24s

Jim's guests on The CMO Podcast are entrepreneurs Mike Zelkind and Tisha Livingston, founders of 80 Acres Farms. Mike is the CEO of 80 Acre Farms and Tisha is the CEO of Infinite Acres, a subsidiary of 80 Acres and the tech platform that powers

The CMO Podcast Year in Review | Reflecting on the Major Themes from 2023

Jan 24th, 2024 56m 52s

Before we get too far into 2024, let's look back at the five major business themes from the 50-plus CMO Podcasts recorded last year. To apply these lessons to our work this year, we have invited three previous CMO Podcast guests to join us for

Jessica Correa (Unleashed Brands) | Blazing a Path to Inspire Children to Learn, Play and Grow

Jan 17th, 2024 46m 57s

Jim's guest today on The CMO Podcast is Jessica Correa, the Chief Marketing Officer of Unleashed Brands, the most interesting company you have probably not heard of. It is a portfolio company of brands that focus on youth development, including

Taylor Berry (Tito's Handmade Vodka) | Learn to be the Second Best at Everyone's Job

Jan 10th, 2024 52m 55s

We're still feeling that party energy of the holidays as Jim welcomes Taylor Berry, the VP of Brand Marketing at Tito’s Handmade Vodka, to The CMO Podcast. Austin-based Tito’s may be handmade, but it is no small brand. Tito’s is the number 1 be

Jonathan Knight (New York Times) | The Power of Shared Experiences

Jan 3rd, 2024 53m 47s

Ring in the new year with the CMO Podcast as Jim welcomes Jonathan Knight, the SVP, Head of Games for The New York Times. The Times Games include the famous New York Times Crossword Puzzle, The Mini Crossword, Wordle, Spelling Bee, Connections,

MJ DePalma (Microsoft) | The Simple Power of Inclusivity in Business and Life

Dec 20th, 2023 47m 1s

Join us for one final episode to wrap up the year as Jim welcomes MJ DePalma, the Global Director of Cultural & Inclusive Business Impact at Microsoft. Founded in 1975 by Bill Gates, Microsoft is now a $200 billion by revenue–and growing–compan

Shira Feuer (Trinny London) | Understanding the Difference Between Community and Audience

Dec 13th, 2023 47m 43s

Today's guest on The CMO Podcast is Shira Feuer, the Chief Marketing Officer of Trinny London, the seven-year-old, digital-first, global beauty brand founded by Trinny Woodall. Founder Trinny Woodall has been an influential personality on the f

Tamara Mendelsohn (Eventbrite) | Find Consumers That Love You And Reflect That Love in Your Marketing

Dec 6th, 2023 54m 2s

Jim's guest today on The CMO Podcast is Tamara Mendelsohn, the Chief Marketing Officer for Eventbrite. The 17-year-old global self-service ticketing platform for live experiences allows anyone to create, share, find and attend events. The app s

Derek Yarbrough (J.Crew) | The Role of a CMO as the Customer Champion

Nov 29th, 2023 51m 24s

Jim's guest this week on The CMO Podcast is Derek Yarbrough, the Chief Marketing Officer at the J.Crew Group, where he looks over the J.Crew and Madewell brands. J.Crew began in 1983–40 years ago–with its first catalog. Since then it has grown

Cotopaxi, Genentech, and Toyota Motor North America | CMO Panel at Deloitte University Next Generation CMO Academy

Nov 15th, 2023 49m 55s

How do you prepare to join the C-Suite after years of working as a marketing leader? Jim wraps up the final episode from the 2023 Deloitte University Next Generation CMO Academy with a roundtable panel discussion featuring Brad Hiranaga (Chief

Carrie Ruddy (Trane Technologies) | A Great Purpose Can Change a Company

Nov 8th, 2023 52m 57s

The guest this week on The CMO Podcast is Carrie Ruddy, the Senior Vice President, Chief Communications & Marketing Officer of Trane Technologies–a 17 billion dollar by sales company focused on heating, ventilation, air conditioning and refrige

Kelly Lohr (Orangetheory) | Don't Be Afraid to Disrupt Your Industry or Yourself

Nov 1st, 2023 54m 12s

Jim's guest on The CMO Podcast this week is Kelly Lohr, the Chief Marketing Officer for Orangetheory Fitness, the leading heart-rate-based workout that combines science, technology and expert coaching to help members live a longer, more vibrant

Ramon Jones (Nationwide) | The CFO Should Be Your Friend

Oct 25th, 2023 59m 29s

Jim's guest this week on The CMO Podcast is Ramon Jones, the Executive Vice President and Chief Marketing Officer of Nationwide–one of the largest and strongest diversified insurance and financial services organizations in the United States. Fo

C-Suite Panel at Deloitte University Next Generation CMO Academy

Oct 18th, 2023 53m 3s

One issue often explored on this show is how to build the trust and value of marketing within the broader C-Suite. For this week’s episode, Jim welcomes three C-Suite execs (who are not CMOs) to dive headfirst into that issue. Recorded live in