You have a brand.

Yes, leaders, I'm speaking to you.

Entrepreneurs, I'm absolutely speaking to you.

Your brand is an extension of you. It represents you. It lingers on whether you are present in the moment or not. One of the most damaging situations for leaders and entrepreneurs today is the default brand. This is a brand that develops without intentional thought and attention.

Joining us this week is Brandmaster extraordinaire Christopher Andrade. Join Roz Jones, Mireille Toulekima, and myself as we talk with Christopher about how to command your brand.

About Christopher:

Christopher Andrade is an Arizona native and the owner and creative director of the commercial communications boutiques Neo Media Branding and Sound Motion Vision.

Christopher mentored under legendary Disney creatives Ron Swartz and Roger Persoll and Marriott Hotels brand guru Mike Heil. He has a passion for persuasive engagement psychology, comedy in every discipline, is a classically trained commercial illustrator, voice actor, writer, power-brand consultant, film/television and event production designer, strategic advertising-marketing director, and media viceroy for constructive organizations and blue-chip brands in entertainment, media, fintech, communications, broadcast, public relations, healthcare, real estate, luxury resort, and travel, as well as helping solopreneurs and charitable/philanthropic entities.

He is the creator of offsite-total immersion executive training experiences, “The Diversity Advantage,” “No Limits,” ”Fiscal and Physical Fitness,” "Rocket Popcorn,” and “Brand GUSTO!” He lives and works in Peoria, AZ with Bridget, his much-smarter and ever-gorgeous high school sweetheart, and their daughter Chrysta (who just earned her master’s degree in Psychopharmacology, from the University of Colorado, Boulder), where he writes and performs dubious comedy and designs props for film and television “because it’s free of politics."

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