The art of persuasion comes in many forms. We talk about the first of six lessons from Robert Cialdini's "Influence": the rule of reciprocation.Full show notesThings mentioned in this episode:

Influence: The Psychology of Persuasion, by Robert CialdiniRobert CialdiniHow People Manipulate You: The 6 Principles of InfluenceIndo Board Balance Board Original with RollerMan on Wire (2008), on Rotten TomatoesThe War of Art, by Steven PressfieldSteven PressfieldThe War of Art (Ep. 161)Price Intelligently - Price Anchoring to Optimize Your Pricing StrategyJ.C. PenneySuitsupplyRoom&BoardDebt: The First 5,000 Years, by David GraeberDavid GraeberAlvin Ward GouldnerLessons from The Personal MBA (Ep. 166)Hardcore History podcastDan CarlinMoneyLab's "Email Page"Jeff Bezos

Want more cool stuff? You can find all sorts of great tools at my Resources page.You can also get a free copy of my book, 10 Steps to Earning Awesome Grades (While Studying Less), by staying up to date with the College Info Geek newsletter.Timestamps:

0:03:55 - What is "Influence: The Psychology of Persuasion" about?0:06:48 - The anchoring effect when comparing and contrasting things0:19:39 - The importance of reciprocity in human society0:22:58 - Scams, forced donations and other exploits0:45:05 - How much it can cost you to feel obligated to return a favor0:48:22 - Example of blackmail (extreme reciprocity) in House of Cards (SPOILERS)0:50:45 - The three main obligations when it comes to reciprocity0:55:13 - Whittling down from the most expensive options to cheaper ones0:59:14 - Sensing the underlying principles of reciprocity1:02:10 - The emotional impact of "actual" gifts in contrast to money1:05:38 - Recap and conclusion

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