In part four of our series on Robert Cialdini's "Influence," we talk about the link between persuasion and being likable.Full show notesThings mentioned in this episode:

Influence: The Psychology of Persuasion, by Robert CialdiniRobert CialdiniWeapons of Influence #1: Reciprocation (Ep. 186)Weapons of Influence #2: Commitment and Consistency (Ep. 189)Weapons of Influence #3: Social Proof (Ep. 193)Joe GirardA Master Class on Buying a Car – Part 1 (Ep. 69)A Master Class on Buying a Car – Part 2 (Ep. 70)The Science Behind First Impressions: How The Halo Effect Can Lend You Instant CredibilityThinking, Fast and Slow, by Daniel KahnemanDaniel KahnemanBrilliant

Want more cool stuff? You can find all sorts of great tools at my Resources page.You can also get a free copy of my book, 10 Steps to Earning Awesome Grades (While Studying Less), by staying up to date with the College Info Geek newsletter.Timestamps:

0:05:53 - How we are influenced by people and things we like0:18:28 - Being associated with something0:29:51 - Sponsor: Brilliant (Learning problem-solving skills)0:31:59 - Physical attractiveness and the halo effect0:40:26 - Similarities, compliments and how some exploit them0:51:25 - Contact, familiarity and cooperation1:00:56 - Recap and conclusion

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