Show Notes: Getting Back to Work? Messaging & Communication are KeyChanges day to day - be consistentEven if the daily message is "same as yesterday" it helps the audience know you updated recentlyIf you're doing something different from the n

Episode 25 - Pivots and Possibilities

Apr 17th, 2020 36m 42s

Great ideas for pivoting when you cant "operate as usual"

Ep 24: Has the time has come to work ON your Business - Instead of in it?

Apr 9th, 2020 34m 1s

Erin & Carrie explore the concept of working on your business versus in your business. Are you making your brand stronger during down time?

Episode 23: Changing Lanes - Reshaping Your Business In A Time of Uncertainty

Mar 27th, 2020 43m 43s

We're Being forced to think outside the box. Are you going back inside the box when this is over?

Episode 22: Your World Is Now Remote

Mar 20th, 2020 43m 14s

Erin & Carrie discuss dealing with your community from a distance.

Episode 19: Tooting Your Own Horn Without Blowing It

Mar 13th, 2020 22m 39s

Talking about you, who you are, and why you do what you do is important if you want customers to PICK you - if they don't know you, why would they choose you?

Episode 21 Community In Crisis - How Can You Help?

Mar 6th, 2020 33m 33s

Nobody likes operating in crisis mode - but sometimes its inevitable. How can you help your community without giving the impression you're "cashing in"? Carrie & Erin give you some helpful advice!

Episode 20: Wanna be a big fish? Shrink your pond

Feb 21st, 2020 35m 19s

Carrie and Erin discuss tactics, tips, and pitfalls to expanding your business when maybe its better to shrink your "pond." They also discuss the recent shutdown of Brandless (have you listened to Episode 17 yet?)

Episode 18: B2B Community Collaboration

Feb 14th, 2020 27m 59s

How can businesses partner to "get the word out" and share the cost of promotion?

Episode 17: Don't Alienate the Base - A Case Study

Feb 7th, 2020 34m 32s

Erin Jones & Carrie Hill take a look at Brandless and their recent product line/pricing change and their mistakes that led to a very disgruntled client base.

Episode 16: Building Communities - A Case Study with Jennifer Cario

Jan 31st, 2020 51m 33s

Carrie and Erin welcome friend & special guest Jennifer Cario to talk about her exciting foray away from marketing and into being a restauranteur!

Episode 15: Is Influencer Marketing Worth It?

Jan 24th, 2020 18m 37s

Is engaging an influencer to promote your brand worth it? It might be - but being prepared & choosing the right kind of influencer, at the right pricepoint - could make all the difference.

Episode 14: You Gotta Give to Get - Supporting your supporters

Jan 17th, 2020 15m 15s

If you want people to like your stuff & support you, make sure you're returning the favor.

Episode 13: Creating Karma with Community Content

Jan 10th, 2020 27m 17s

Using information and content from your local community can create a big opportunity for content that benefits your brand and shows you as a member of your "neighborhood." Highlighting the history, community events, members, etc can make a dif

Episode 12: Party Time! Using Events to Reach Your Community.

Jan 3rd, 2020 27m 6s

Carrie & Erin give tips on using events to reach out to your local or virtual community!

Episode 11: Competitor Comparisons - Out "Branding" the Competition

Dec 27th, 2019 22m 50s

Carrie & Erin walk you through determining who your brand's true competitors are - and what to do about it!

Episode 10: Planning Ahead to Protect your Brand

Dec 20th, 2019 24m 14s

Creating company policies for how your brand is represented in public can save a lot of conflict and misunderstanding. Erin & Carrie give tips on creating a policy for YOUR business.

Episode 9: Promise and Deliver - Developing your Brand Promise

Dec 12th, 2019 25m 37s

The brand promise is a value or experience a company's customers can expect to receive every single time they interact with that company.

Episode 8- What you Intended is not Always what they Perceive

Dec 6th, 2019 18m 21s

YOU know what you intended to sayTHEY know what you intended to sayYou both don't take it the same way.

Episode 7: Resolve to Rock it in 2020

Nov 29th, 2019 27m 19s

Carrie and Erin give tips and thoughts on how to rock your marketing with a plan to start 2020. Do you have an editorial calendar? Have you evaluated which campaigns worked and which ones flopped? Do you know WHEN you're going to start your Me

Episode 6: Thank You, Thank You Very Much

Nov 22nd, 2019 27m 37s

It's the time of year to think about being thankful - to your clients, employees, community, friends AND family. Erin and Carrie share some tips for ways to show your appreciation - and some traps that we find brands falling into that show gre

Episode 5 - You Mad Bro? Recognizing and Dealing With Trolls

Nov 14th, 2019 23m 23s

It's inevitable - if you open your brand up to social media and community - eventually, a troll will stop by and drop a bomb on your page/post/reviews. Erin & Carrie give you some tips for identifying trolls and some tactics for dealing with th

Episode 4: Reviews - The Good, The Bad & The Ugly

Nov 8th, 2019 30m 34s

Join Erin & Carrie as they talk about how to deal with responding to reviews in the new online landscape. Every review should be responded to, the good ones, the bad ones, and the really UGLY ones.Tips & tactics for how to craft a great respons

Episode 3: Feedback - How Will You Know If You Don't Ask?

Nov 1st, 2019 37m 59s

Getting reviews for your business is greatly impacted by how you ASK for those reviews. Erin and Carrie take a look at different tactics for soliciting feedback from your clients and customers.