Andy Lopata talks to Daniel Priestley, publisher and author of four best-selling books including 'Key Person of Influence' and Mindy Gibbins-Klein, publisher and author of '24 Carat BOLD'. How important is thought leadership when you have a business to run? It is having the courage to share exciting new ideas and be recognised by peers and the market. Dan sees this as being a KPI, a key person of influence. Social media has broken the geographical barriers limiting the spread of ideas. It is important to get your ideas out there but on things you are confident about, can add value and make a difference. Dan sees writing as an important method of organising your thinking, organising your ideas in a thoughtful way. There can be a data overload and discipline is needed to unfollow, unsubscribe and unlisten.