We were joined by Carlos Gil on episode 60 of the Content Academy Podcast. Carlos Gil lives in San Francisco and is currently the Global Head of Social Media for BMC Software, an enterprise I.T. solutions provider which supports 82% of the Fortune 500.

On the podcast, we discuss the difficulties that Carlos experienced and how he used social media to rebuild a career following the collapse of the financial industry in 2008.

Carlos Gil has 8+ years of professional experience in B2B and B2C social media marketing as a Start-up Founder, Brand Marketing Executive, and Public Speaker.

IN THIS EPISODE WE TALK

• Personal Branding on Social Media

• Using hashtags and Bio’s

• How often to promote on social media

• How to make the most of the social “real estate” that’s available

• How to figure out whether it’s Instagram Stories or Snapchat for your blog

PEARLS OF WISDOM FROM CARLOS GIL

“Make connections with influencers on social media”

“Social Media Never Sleeps”

“Trying to develop a Global Brand? Your Content must be out there 24/7/365”

“Focus on the people you serve, not your business”

“Its Trial by Fire! Split Test & Find What Works”

“How will Social Media help you achieve your goals?”

LINKS AND RESOURCES MENTIONED

Website: CarlosGil.biz

Twitter: @CarlosGil83

LinkedIn: Carlos Gil

THANKS FOR LISTENING!

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Special thanks to Carlos for taking the time to share his journey, experience, and wisdom with us this week. Why not drop him a message on Twitter with your thoughts on today’s episode, @CarlosGil83