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The Contently Driven Podcast

Gemma Lumicisi

The Contently Driven Podcast

A weekly Education, Business and Marketing podcast
Good podcast? Give it some love!
The Contently Driven Podcast

Gemma Lumicisi

The Contently Driven Podcast

Episodes
The Contently Driven Podcast

Gemma Lumicisi

The Contently Driven Podcast

A weekly Education, Business and Marketing podcast
Good podcast? Give it some love!
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Episodes of The Contently Driven Podcast

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Feeling stuck in your business?Ready to Roll is the book for you. I launched my second book in November 2022, and I share everything about it in this episode. I'll be reading the book live on the Contently Driven Podcast for the first time.
Can't get started writing copy?Maybe it's a mess getting in your way. When your mind is confused, and you've got content everywhere, you risk confusing your clients or avoiding writing copy altogether.Copywriting is critical for online busin
Discover the one question to ask yourself to make your copy convert more clients. Don't make the mistake of forgetting about your ideal client's emotions.Emotions solve your client's problems and help your copywriting covert. Listen to this
Is striving for perfection stopping you from doing stuff in your business?If so, you're not alone. Trying to be perfect is the biggest stalling technique I see from business owners. There is no perfect in business so stop trying to get there
Discover how to become a problem solver to write more compelling copy.As a business owner and copywriter, your most excellent sales tool is becoming a client problem solving machine. If you're in a service business, with the economy tightenin
What if you could write copy that sounds like you're speaking?You can.In this episode, you'll discover 3 simple tips about writing copy that sounds like you. Copywriting should connect with your clients and sound like you're conversing with
Do you hear the word market research and cringe a little? Any word with research attached to it seems overwhelming because a lot of work is involved. It's normal for entrepreneurs to avoid research, but it makes for the foundation of your bus
What if you had a brilliant tool that ensures your business is on track?No need to imagine because there is one. It's the 7 Ps of marketing,It's a practical structure to evaluate and create the proper steps in all areas of your marketing.So
Believe it or not, your brain goes through an entire journey before making a purchase.In this episode, you’ll learn the consumer decision-buying process to help you understand the reason your clients will buy from your business.Plus, discover
Believe it or not, you have behaviours associated with why, how and when you buy something. Discover what consumer behaviour is and get inside the minds of your customers when they decide to buy from you.Throughout the day, you decide to buy
Discover a shockingly simple strategy that helps you grow your business.Believe it or not, the strategy doesn’t have to be complicated. What if I told you that developing your marketing strategy can be simple?Discover a foolproof strategy to
This episode is for you if you get halfway through something and then lose your motivation. Believe it or not motivation runs out .If you want to finish writing copy, you can't rely on motivation to see you through. This episode teaches you
Does your copy stand out?Excellent copy is about connecting with your clients and writing how you speak. But it's also the art of persuasion with words. This means adding some creating power and sparkling words.So it stands out and captures
Believe it or not, research is the key to clever copywriting. Without proper research, you risk not connecting with your clients. This means your copy won't convert. In this episode, you'll discover three tips for conducting the best researc
How do you publicly show up in your business?If you’re not showing up online, you risk not finding new clients. People who don’t know who you are, can’t buy from you. Being visible is an issue for most entrepreneurs, and instead of showing u
Think you need to reinvent the wheel every time you create content?Think again. Creating content and reusing it is the key to not overworking in your business.Content is king (as the experts will tell you), which means it's a massive part of
Do you properly evaluate your business?Many entrepreneurs are future-focused and forget to stop and see how far they've come. Future focus is critical in business.But more importantly, is evaluating what you've done so you can factually keep
Think copywriting should sound formal? Nope!When you write copy, it must be friendly and sound like you're speaking. Don't know how to do this? Then listen up.Because in this episode, you'll learn three tips for writing copy that's frie
Your website's job is to help your business. It's critical for your success. Not sure if your website is working for you? If so, this is the episode for you. Specific aspects of your website's accessibility, usability and friendliness make a
Be bold with your words because it's the key to persuasion. When you write copy, it's critical to sound confident. Using too many words means you're taking your clients to snore-ville. We live in a busy world, and most people are "too busy"
Hate some of the tasks in your business?Yep. You and the rest of the world. It's normal not to want to do various tasks in your business, but the reality is... you have to. In this episode, you'll learn how to make it easier to do the thing
Ever feel mentally exhausted?You're not alone. It's normal for you to have a tired brain. But trying to keep working with brain drain means you can't strategically think while making mistakes and poor decisions. Brain drain is a challenging
Struggle with copywriting?Many factors block entrepreneurs from writing.Ever thought, I don't know how to write copy, or I don't know what to say?Learn how to overcome these and stop blocking yourself from connecting with your ideal clien
Want to have fun writing copy?In this episode, you'll discover how to make copywriting fun.Truth bomb? If you own a business, you need to write copy. You Can't escape it, so you may as well make it fun.Said everyone ever!Ready to make copyw
Are you good at scheduling your time?If so, let's take it to the next level. I'll teach you one thing no one has ever taught you about why you don't 100% stick to your schedule. Once you can master the habit of scheduling your time AND stic
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