CPG eCommerce industry icon Sri Rajagopalan and consumer loyalty guru Peter V.S. Bond explore how brands and retailers engage with consumers in-store, online and everywhere in between. http://cpgguys.com Formerly known as “Consumer Engagement in an Omnichannel World”
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This is a great podcast! I'm trying to transition from IT/real estate sales/marketing to CPG and it's helping me understand a lot of the concepts since the sales process/way customers engage has a lot of differences. Thank you Sri and Peter!