The Craft of Marketing Podcast
The Craft of Marketing: Content Marketing | Business Strategy | Entrepreneurship & Startups
A daily Business podcast
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The Craft of Marketing Podcast
The Craft of Marketing: Content Marketing | Business Strategy | Entrepreneurship & StartupsEpisodes
The Craft of Marketing Podcast
The Craft of Marketing: Content Marketing | Business Strategy | Entrepreneurship & Startups
A daily Business podcast
Good podcast? Give it some love!
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Why Every Marketer Benefits From a Little Social Media AutomationIf you’re a small business marketer, you might think social media automation tools are only for professionals. They’re not. Social media automation tools are super effective for
How to Crack the Conversion CodeIncreasing your conversion rates is absolutely critical to success. It's one of the most powerful levers you can have for driving bottom line results.Ok, imagine your goal is to increase your sales volume by
Creating valuable content to inform, connect and motivate your audience is not only possible, it may be one of the few vehicles left that allows you to do that at scale. The trick is to use a measured approach, focus on understanding your audie
If I told you you could hire an engineer to hack the sales process to create a predictable model for growth, would you do it? That’s exactly what one company did. They hired an MIT alum with an engineering background to rethink the sales and ma
Why Your Marketing Strategy Stinks And What You Can Do About It.The goal of any marketing strategy is to help you increase your brand awareness and grow your business. But in order for a marketing strategy to be successful, it has to be realis
Seth Godin on Becoming a Generous Marketer and Building Trust Again, Again & AgainWe’re all brands now, or at least that’s what it seems like if we want to get our intentions recognized by those around us. Where now in a time where either we
SEO, that sh*t has changed!We can all agree that SEO has morphed into a different beast over the past 2 years. From the non-stop changes of Google’s algorithms to the rise and possible overload of content, tech tools and social signals impact
How do you implement a successful content marketing strategy? One of the things I think we're all discovering is that content creation is no longer the biggest hurdle to overcome. In fact, content creation is easier than ever and more competi
Social media marketing can be a confusing beast when it comes to delivering measurable outcomes for marketing and sales professionals. There's a lot of mis-information around what is the most effective marketing activity on the web and what str
Almost everything I've done in my career can be traced back to a strong personal brand. It's been the constant trump card that helped me get my first job, raise my first round of funding, make my first sale and land my first speaking gig. A out
Here’s the thing: we can't deny that there is more content out there than ever before. But I don’t think the challenge this creates for marketers is any more unique than it was 3 years ago or 3 decades ago.Some say that we are in the midst of
The desire for a beautiful, modern, sleek website is a lot stronger than the desire for a well-planned and -executed digital marketing strategy — and this has baffled me for years. Sure, an aesthetically gorgeous site may keep visitors combing
Even with all the information on the web about SEO, it’s still one of those mysterious disciplines that leaves many marketing professionals scratching their heads. I hear lot’s of folks say SEO is dead or that all you need to do is create excep
The traditional resume is dead — at least that’s the case for aspiring content marketers, according to NextView Ventures Vice President Jay Acunzo. "The rules changed right before our eyes, now if you want to be successful in the marketing spac
There are plenty of marketers that understand how to create good content, there are far fewer who understand the ins and outs of content promotion. In this episode we chat with Chad Pollitt, he’s is a master of leveraging content as an asset to
When a celebrity decides to support a social cause and want’s to make an impact far greater than just an endorsement, what’s involved in doing that with integrity? In this episode we chat with Elizabeth Schaeffer Brown, the co-founder of Uncomm
Being a solo entrepreneur and following your passion is something many dream about but few are brave enough to commit to. In this episode, we chat with Alessandro Bellino, a coffee officiado that’s turned his passion into the most amazing bespo
We don’t always think of marketing and commerce when referring to art. But in addition to the creative process, those critical components help transform the creation of art into the art of making a living as an artist. In this episode I chat wi
Building a business from scratch into a profitable endeavor is no small feat. Scaling it to be one of the fastest growing privately held companies in the US, without investors is even more impressive. In this episode we chat with Todd Garland,
India is not only one of the world’s largest economies, but also one of the fastest-growing cultural centers around the globe. The digital revolution continues to make its way into more Indian homes by the day — and it’s clear where many of the
Talk to 1,000 marketers about how they ended up in the field and on their particular career path and you’ll hear 1,000 uniquely different stories. Simply put, there is a multitude of different avenues marketing professionals take to get their d
Have you ever had the thought that “Social media is useless. If you can’t measure the ROI, what’s the point?.” You're not alone, this is how many entrepreneurs — small business owners and CEOs alike — still think about social media, despite co
“Growth hacker marketing” may just seem like another one of those trendy business terms that doesn’t really mean anything and dwindles in discussions among marketers and other professionals over time. The truth, however, is that growth hacking
Being able to mix a personal passion into one’s professional career is just about everyone’s dream. Who wouldn’t want to make a product or offer a service that aligns with something that’s near and dear to their heart and is something they trul
“No pain, no gain” applies to many different aspects of life. When it comes to business — notably, the marketing side of things — the phrase certainly proves apt. To make it in this industry (like many others), a great deal of time and effort i
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