How to Crack the Conversion Code

Increasing your conversion rates is absolutely critical to success. It's one of the most powerful levers you can have for driving bottom line results.

Ok, imagine your goal is to increase your sales volume by 100% this year. Where do you start? Making 100% more calls, Creating 100% more content? 100% more time, effort and money into sales marketing?

Hypothetically this could work, but it sure is cheaper to do it by increasing your conversion rate. Don't forget – if you have 1% conversion, going to 2% is actually a 100% uplift in results!

Sometimes the littlest change can lead to massive improvement in your conversion rates. Creating better content, cleaner landing pages, better copy writing for your calls-to-action. Add up a bunch of small tweaks and a couple of big ones can bring dramatic increase in your results.

27 Ways to Increase Your Conversion Rate Right Now-inst

If you want to grow your company, at some point or another you need to come to grips with creating a repeatable process for converting your leads into actual, honest to god, sales. That's what the conversion code is all about, mapping the process that connects your marketing activities to your sales activities and in turn, into the sweet sound of your register ringing like a bell.

Here are 27 ways to increase your conversion rate and crack the conversion code

Everyone is in marketing & sales

If you have any responsibility for the success of your company and you've ever had the thought that sales and marketing was someone else's job, I need to be honest with you, you're wrong. There is no fairy godmother in charge of sales or marketing that is going to save the day. You don’t get to be the idea guy or gal without some responsibility for making the cash register ring. The job of every human being at any company is to make people fall in love with your company, learn more about what you do, make the ultimate decision to use your company or recommend it to a friend, family member or innocent bystander.

Everyone is in marketing and everyone is in sales, It's just a matter of to what degree and to what extent. Think about it, whenever you want to convince your wife, boyfriend, boss, mother (insert relationship here) of something that you think is important, exciting to you (possibly not interesting to them) do you not think about ways to present it so that it seems attractive? And then provide useful information about the benefits of doing the thing that you want to suggest? Don't you cite examples of why it might be a good idea?, find good testimonials from trusted friends, colleagues, neighbors, the interwebs, and then at some point ask the question that leads to the answer that you hope will be a resounding yes? This process is a combination of sales and marketing at work. and it applies whether you're trying to get your 3 year old to eat a vegetable, turn your friend into a date, or convince your hubby to go to your favorite bar (restaurant, movie, club, or gourmet donut shop).

Read the entire 27 ways to increase your conversion rate today.http://craftofmarketing.com/chris-smith/