James Brown's Loaded Magazine was at the heart of the UK's cultural explosion in the mid-1990s. Despite the misperception that it was no more than soft porn, the magazine was built on fun, chaos, creativity and the desire to capture the voice of young men at a time when nobody was representing them.

James learned his trade by making his fanzine 'Attack On Bzag' and was NME's features editor by the time he was 22.

His story is among the greatest examples of using initiative, passion and play to overcome economic and cultural hurdles and make something unique, that had soul. He opens up about the ideas, attitude and methods behind it, and provides golden advice for those looking to thrive on their terms in troubled times.

He would go on to edit GQ and Hotdog before creating Leeds, Leeds, Leeds Magazine through passion for his boyhood club, Leeds United and new time on his hand thanks to sobriety.

James' excellent new memoir, 'Animal House' is incredibly motivating, and is out now:

https://uk.bookshop.org/books/animal-house-9781787477902/9781787477940?gclid=Cj0KCQiAiJSeBhCCARIsAHnAzT-KAlLo3Pc0hiFXUEHH123ME-kkO-nXaRrVyqgRFEXmQsLlsYNBzrwaAoWjEALw_wcB

https://twitter.com/jamesjamesbrown

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https://bentallon.com

https://bentallonwriter.com

https://twitter.com/TheMekons (Jon Langford, Attack on Bzag cover artist)

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https://www.instagram.com/alanmcgee93/?hl=en (Alan McGee)