Discover the secrets behind creating unforgettable customer experiences with Vance Morris, a seasoned expert in customer service and marketing strategy. From his humble beginnings on a newspaper route to mastering the art of service excellence at the Walt Disney Company, Vance unveils how these formative experiences have shaped his philosophy on premium customer service. We promise you'll uncover actionable insights on the importance of leadership buy-in and why viewing customer service as a core business approach, rather than just a department, is crucial for success. Vance passionately argues that every team member plays a role in delivering that Disney-like service magic, no matter the size of the business.

Listen in as we explore the fascinating shift in marketing strategies from the traditional corporate mold to a more engaging, personality-driven approach. Drawing inspiration from companies like Duolingo and Taco Bell, Vance highlights the power of storytelling and brand personality, even in seemingly mundane industries like dentistry. Learn about the balance between process adherence and flexibility, taking cues from Disney’s innovative "plussing" method. In today's competitive landscape, customer retention is key, and Vance shares his expert strategies for keeping your business top-of-mind through consistent communication. Don’t miss out on his personal anecdotes and free resources available to enhance your service strategy at deliverservicenow.com.

Here's what you'll learn:
📦 Customer service should be a method of doing business, not just a department.
💼 Owner involvement is crucial for successful customer service initiatives.
💸 People prefer to do business with individuals rather than faceless companies.
📈 Documenting processes can significantly increase a business's value and help maintain service quality.
💰 Retaining existing customers is more cost-effective than acquiring new ones.
🤖 Technology, especially CRM systems, is essential for managing customer relationships, and consistent communication keeps businesses top of mind for customers.
🚀 Customer experience is a key differentiator in a commoditized market.

Timestamps:
00:00 Introduction to Customer Experience and Business Growth
06:42 Strategies for Enhancing Customer Service
12:56 Maintaining Service Quality in Growing Businesses
22:34 The Value of Customer Retention and Communication

Vance Morris
LinkedIn - https://www.linkedin.com/in/vancemorris/
Deliver Service Now - https://yes.deliverservicenow.com/dsninstitute

Brandon Amoroso:
LinkedIn - https://www.linkedin.com/in/brandonamoroso/
Web - https://brandonamoroso.com/
Instagram - https://www.instagram.com/bamoroso11/
X - https://twitter.com/AmorosoBrandon
Scalis.ai - https://scalis.ai/