Brands and their struggles with new digital channels
Over the last few years we have seen a constant stream of aquisitons of creator networks and social media accounts by media companies.
These aquisions aim to get them a foothold on platforms such as YouTube, Twitch, Facebook and in Podcasting.
We discuss the chances and pitfalls for Brands and discuss examples from around the world.

Further reading and mentioned examples:

• https://en.wikipedia.org/wiki/SourceFed
• https://en.wikipedia.org/wiki/Rooster_Teeth
• https://www.cnbc.com/2020/02/05/spotify-spot-earnings-spotify-acquires-the-ringer-to-boost-podcasts.html
• https://awfulannouncing.com/online-outlets/spotify-talks-to-buy-the-ringer.html
• https://fortune.com/2020/02/05/spotify-expands-its-podcast-empire-in-its-bid-to-become-the-worlds-leading-audio-platform/
• https://variety.com/2019/digital/news/smosh-studio71-rhett-link-1203201232/

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