Live streaming has garnered a lot of attention of late because of its ability to attract subscribers and potential clients. Although some have been very successful in making it work for their business, not everyone can earn from it directly - and this is not a bad thing because there are other paths you can take as a business owner to help you maximize various live streaming benefits. 

Certainly, you can go ahead and sell products to monetize live streaming. But like most successful live streamers, you can also opt to use live streams to build long-term relationships with clients. Re-purposing your live stream content to create an online portfolio is likewise a smart move toward solidifying your digital footprint. Whichever way you choose, when done right, there is no doubt that you can take advantage of live streaming to grow your business. 

In this Episode:

• How Ross loves featuring live streamers, learning from them and getting to know live stream personalities
• The 3 paths by which live streaming can be used to get direct earnings or foster relationships with customers
• How simple selling can be done via live streams
• How to build relationships or build your personal brand using live streaming 
• How to repurpose live stream content to your blogs, YouTube channel, Twitter, or LinkedIn, through the portfolio method
• How to deal with challenges like having no or few audience members or not knowing what to talk about in your live stream
• The importance of developing a live streaming skill set today for its huge future potential
• How to deal with the fear of live streaming especially for first-timers
• The basic tools to get started with live streaming using what you already have
• Ross’ red carpet experience at Mario Armstrong’s Never Settle Show