In the 21st century with social media, and the internet we are all developing multiple careers in different sectors and industries. No one typifies this more than Jayde Nicole. A former Playboy model of the year and now a successful businesswoman investing in hotels, restaurants and nightclubs. Rob interviews Jayde and their conversation takes them from the non-glamorous side of modelling to how making an ethical business doesn’t have to mean sacrificing profit. Listen to a fascinating interview with one of Instagram's biggest influencers hearing how they have been successful in multiple areas.
Is there a non-glamorous side to modelling? I would say that it’s 90% non-glamorous, especially before I made it. I would have to drive for hours, to work for long days for not a lot of pay. There were horror stories working with photographers where there was sexual harassment, or you’re spoken down to. Being a woman in any business is a challenge but especially modelling, people talk to you like you’re dumb.
Do you think it is still as hard for women in business? It’s definitely easier now, than it was for women in my mother's era, for example. We have lots of women starting businesses, and running billion dollar companies. It doesn’t mean that it’s all a bed of roses, however. Even to this day, I will get men calling me babe which I find to be extremely condescending. In my most recent project, I chose only women investors and I’ve found it so much easier.
What does a new era of modelling mean to you? When I was younger, the only way you could get into modelling was to find an agency. Then you would do lots and lots of casting and hope someone liked you. We used to shoot on film, and the production was much bigger. Now, it’s so much easier to create your own content. Social media allows for immediate reach to millions of people.
Was there a day when you thought that you had made it? Walking into the Playboy mansion and meeting Heff was a huge moment for me. I didn’t really get star struck but everyone knows who he is. It didn’t click there and then but reflecting on it afterwards I realised it was a moment where my career was taken to the next level. I didn’t go on castings after that which is a big deal for any model.
Did you always know you wanted to set up other businesses separate from modelling? I think I was eleven when I first invested money on the stock market through my grandad. Modelling was never where my heart was, my heart was always in business. I’ve always planned to get into hotels, hospitality, restaurants and be involved with different charities.
Why hospitality? I really thought I was going to own a hotel from when I was younger. I was really good at customer service, in the small jobs I had before my modelling career I always found ways of making processes more efficient.
Do you regard yourself as having crossed different careers/industries? Whenever people would ask me what I did, there would be laughter as I could reel off a whole host of things I’m doing from nightclubs to modelling. 9-5 jobs are really a thing of the past and there are so many more opportunities now that when we were younger.
There is an art to Instagram. What is your best tips? It’s a lot of work. You have to build lots and lots of content. You have to stick to the niche that people follow you for. People are following you for a specific reason. Know your audience and build content around what they would like to see. Build content for the followers that you want, not just for the ones you have already.
What is good content? Something that your audience is interested in. The quality of photography is important. We’re all consumers as well as producers of content on Instagram, so we are all going to interact more with better, clearer photography.
What is business about for you? Right now, I’m trying to save the world through business. I’m trying to set a new standard for how business’s practice when it comes to its overall effect on the environment. My new restaurant only uses biodegradable products, there is solar power on the roof and we are working to reduce food waste. I believe it’s possible to make money as well as helping the planet.
What have you learned in business? Always second guess yourself when you are going into a new venture with new people. Don’t get consumed with the hype of a new project. Always make sure there is a market for your business idea before you dive straight in. Finally, you have to be passionate about what you do, and willing to work hard at it.
How could men change so business could be better for women? This kind of goes for everyone but it’s important to be self-aware. Take a second to check what you are putting out into the world. Picture someone saying that to you, it’s essentially trying to empathise with others.
How do you deal with all the haters on social media? It’s challenging. I’ve built up a tough skin having been in the spotlight since I was young. My mom was a very strong woman. You have to take it day by day, and some days I deal with it better than others. On bad days I put my phone away, and leave it overnight.
What does disruptive mean to you? Anybody that is disrupting an industry where there has been set practices and you’re challenging them. Maybe annoying some people. With what we’re doing in our new restaurant we are calling out the restaurant industry on their practices, forcing them to make their companies better, more ethical, to consider their effect on the environment.
‘I would say that it’s 90% not glamorous.’
‘Being a woman in modelling is a challenge, as people talk to you like you’re dumb.’
‘I’ve been running my own business since I was fifteen.’
‘It’s frustrating only being known as a model.’
‘I’m very grateful for the following that I have.’
‘Most women don’t run business with their ego.’
‘Men sometimes like to spend money on stuff that is not a good business decision.’
‘It’s so much easier to create your own content now.’
‘When I won ‘playmate of the year’ that was a much bigger deal.’
‘I was the first Canadian Playmate of the year in a long time.’
‘If it’s a good opportunity I would always roll with it.’
‘I don’t like having my photo taken.’
‘I would spend 16 hours a day setting up this nightclub but I loved it.’
‘I don’t think there is such thing as a ‘real’ job.’
‘It’s a new type of job.’
‘You only see the output on Instagram.’
‘The whole point of social media is you don’t see the behind the scenes stuff.’
‘Build content for the followers that you want.’
‘Makes sure you know your audience.’
‘Pay attention for what content does well, and which doesn’t.’
‘You never know best.’
‘You can always learn from others.’
‘Sometimes other people will have a better solution that I have.’
‘One post a day can be great.’
‘Everyone should have multiple income streams.’
‘I’m trying to save the world through business.’
‘People will pay more money for eco-friendly products, even if they don’t know what that means.’
‘Don’t get consumed by the new project excitement.’
‘Be careful who you surround yourself within business.’
‘Be a little bit more self-aware.’
‘I would have milked it more back then, looking back.’
‘When it’s going well cash in because you might need that in the future.’
‘There is a block button for a reason.’
‘Some days I do doubt the human race.’
‘I think the comments do make me better at conflict in business.’
‘It allows me to practice my calm negotiating skills.’
‘Free advice, never take it, it will always cost you.’
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ABOUT THE HOST
Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor and property educator. Author of global bestseller “Life Leverage” Host of UK’s No.1 business podcast “The Disruptive Entrepreneur”
“If you don't risk anything, you risk everything”
Rob’s official website: https://robmoore.com/
ABOUT THE GUEST
Jayde Nicole is a vegan, environmentalist and animal activist.
Jayde seeks to educate people on the seriousness of protecting our environment, our oceans and the animals we share this planet with. She participates in and organizes beach & ocean cleanups, volunteers at the marine mammal care centre, and educates people on how to reduce their impact on our environment through social media. Jayde created her dog rescue, EDL Foundation in 2013 but her love of all animals has been with her for her entire life. At the age of five she informed her mother in a way only a five-year-old can do, that she would no longer be eating meat, and so began her path to help as many animals as she could. Her move from small-town Port Perry, Ontario to Los Angeles, California, which is overwhelmed with dog shelters, helped to focus her efforts towards helping dogs. EDL seeks to educate people on pet population control, animal adoption, and proper care. They rescue dogs abandoned and neglected at kill shelters as well as homeless and displaced pets. EDL rehabilitates these dogs and then helps find them their forever homes
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