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Please note: This is the final episode for season 1 of The Dobcast! We will be back in the next couple of months with season 2…We have spoken with a lot of people over the the season so far, discussing their business, marketing and areas of exp
We have spoken with a lot of people over the the season so far, discussing their business, marketing and areas of expertise, along with some personal insights as well.As we begin to wrap up season 1 of the show, we have decided to look back at
We have spoken with a lot of people over the the season so far, discussing their business, marketing and areas of expertise, along with some personal insights as well.As we begin to wrap up season 1 of the show, we have decided to look back at
My guest has been working with the internet for almost 30 years, and in this episode shares how he progressed from being introduced to the internet as a 10-year-old in Toronto, to now finding himself as Creative and Event Director for SouthStar
So often we focus on our weaknesses, the areas we struggle with, or need to improve. But what if we instead focused on and worked to our strengths?Interest and appreciation of a strengths-based approach to work and life are growing due to prove
We are doing something a little different this episode, and including the audio from a recent webinar where digital marketer and good friend of the show Jen Evison and I discussed the topic of Facebook Ads versus Google Ads.This is an area we a
Apologies to anyone who may have received a standby version of this episode. If you still have a short piece of audio that ISN'T Paul Gordon, please re-download this episode.---Today’s guest has built a strong personal brand around his special
We live in a visual world, with more photos, images and videos than ever before available at our fingertips.But how do you plan / create / source / use the best images to represent yourself or your brand!?My conversation with photographer and s
Influencer marketing is a bit of a buzz word at the moment, but many brands and marketers are unsure how to incorporate it into their marketing, or even where to start!So in this episode, Erica is chatting with Natalie Giddings, Managing Direct
Belinda Weaver – from Copywrite Matters – is a successful copywriter, who now also trains other copywriters, on how to improve their writing skills, and their businesses.She is also incredibly organised.So rather than chat about copywriting, in
In this episode Erica is speaking with a woman who’s name is synonymous with digital marketing in Adelaide, Rubina Carlson.These days Rubina is Digital Marketing Executive at Sea Link Group, and in today’s conversation they are taking a walk do
In this episode, Erica is Google geeking it up with fellow Google Ads lover, Melinda Samson, founder of Melbourne-based Google Ads agency Click-Winning Content.Melinda and Erica discuss the what's and why's of Google Ads, before dissecting the
An important aspect of successful digital marketing is having a strong online presence, for your yourself, for your brand, or both!Today’s guest has not only developed a strong personal brand, but also online brands for her three businesses.Kat
Ben is passionate about digital and training, so he is a perfect fit for The Dobcast!With a background working in non-profit and community organisations, Ben has hands on experience working with a range of people, assisting them to develop the
Brook McCarthy is a digital marketer, trainer and business coach, specialising in the health and creative sectors.Erica first came across Brook through a couple of industry Facebook Groups they were both members of, and was immediately attracte
In this episode, Erica is chatting again with digital marketer, and good friend of the show, Jen Evison!They discuss the main reasons some organisations struggle with or even fail at their social media marketing…It’s not all negative though! Er
In this episode Erica speaks with Kristy Schirmer, about how she evolved from having a Bachelor of Health Sciences and a Master of Public Health to working as a successful social media consultant and trainer.After more than 15 years experience
In what we expect to be the first of many appearances, digital marketer Jen Evison joined Erica to discuss one of their favourite topics: strategy!We share our top tips for creating a successful digital marketing strategy, following the framewo
During a recent trip to Bali, I had the pleasure of catching up with and speaking with Tina May, co-founder of The Institute of Code.Tina shared her journey from starting a strategic marketing degree in Melbourne, to now running coding and soci
In this first official episode of The Dobcast, I have the nerve-wracking pleasure of speaking with Amelia Veale.Amelia Veale is Director of Narrative Marketing, a marketing agency who uses the power of storytelling to transform business.She is
Hello and welcome to The Dobcast. A podcast especially for marketers, business owners and marketing enthusiasts who want to be prepared to do their best online.I am Erica Stacey, Digital Marketer, and Founder and Trainer at Scout Digital Traini
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