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It's been a tumultuous couple of years for venues, rights owners, and sports clubs. We'll hear from their marketing partners: what have the last couple of years been like, and what're the new rules of engagement in this sector? What are the big
Influencers are big business. They're increasingly recognized as genuine change-makers by mainstream media, and they collectively make up one of the fastest-growing marketing channels.The industry around them is increasingly specialized and w
In this week's episode of The Drum Network Podcast, senior tech reporter Chris Sutcliffe is joined by two experts to discuss creative collaboration.The past few years have forced an accelerated evolution on the marketing industry. Separated b
In this week's episode we take a look at the possibility of behavioural marketing - both the good and the bad. In order to do behavioural science effectively we have to gather information on our audiences. But what happens when that data is mis
On this week's episode of The Drum Show we hear from a panel of experts about how live events are surging back to life in the wake of the pandemic. The panel discusses how to keep the best of what we learned from doing purely digital events;
All this week on The Drum we've been running our Gaming Deep Dive. Powered by the insights of the gamers among The Drum's journalists and The Drum Network's experts, we've been taking a look at the marketing opportunities around gaming. Betwe
On this week's episode we discuss all things behavioural marketing. We're asking:What tools do marketers have to understand (and shape) attention, motivation and behavior?What are the cutting-edge techniques, approaches, and tools that help
This week on The Drum we're taking a look at everything digital advertising, from its past to its future potential. As part of that discussion, we've assembled three experts from the advertising industry to discuss:1. Digital advertising has
On this week's episode of The Drum Network Podcast we discuss whether agency business models are agile and resilient enough to fit clients' needs. After Keith Weed argued that many agencies are failing to meet the specific needs of their part
For the past week The Drum has been examining CX, and how it underpins so much of brands' successes. We've taken a look at everything from how digitalisation is changing the philosophy of CX, how good CX is accessible and conducive for mental h
In this episode of The Drum Network Podcast we hear from a panel of experts about whether we have entered the golden age of growth marketing. From the definitional - how does growth marketing differ from performance marketing - to the existenti
In this episode of The Drum Network Podcast we dive into what it takes to rapidly grow a brand without losing what makes it unique. Our guests flag up everything from Salt Bae to Unilever in order to determine the role purpose plays in growing
As we say in this intro to this week's episode the question isn't "why are marketers talking about environmental issues", but "why haven't we spoken about it sooner"? Sustainability and activities on behalf of our planet are at the centre of ma
Social platforms like TikTok, Instagram and Facebook offer huge opportunities for marketers. They are the new de facto gatekeepers to huge audiences, and there are very few other means to reach younger audiences at scale with ease. But that acc
What do we mean when we talk about 'indie' vs 'network' agencies? Is it even a helpful discussion in 2022 - or is it only relevant when we talk about the realities of employing people in organisations of different scales? To discuss everything
Tying into The Drum's weeklong deepdive into the metaverse, senior reporter for The Drum Chris Sutcliffe asks three guests what the future of marketing in virtual spaces will look like.From the earliest gaming iterations of the metaverse, bra
In this episode of The Drum Network Podcast we discuss the progress (and lack of) our industry has made when it comes to marketing to the marginalised. From a lack of representation within brands and agencies to well-meaning but flawed approach
In this episode The Drum's own Olivia Atkins talks to two experts about what it means to be an agile marketing business. Agility has become something of a meaningless term for businesses, used to mean whatever that particular business wants to
As part of our Data deep dive, The Drum invited three experts from its network of agencies on to discuss all things data. Whether that's examining potential headwinds in the use of data, how it's fundamentally empowering our clients, or how we
Agencies - like their clients - have been sorely tested over the course of the pandemic. A lack of face-to-face interaction, the breaking of the chain between brands and customers, the decimation of live events... all have meant that agencies h
We know from conversations with Network members - and people outside the marketing industry - that there are huge challenges to attracting and retaining young talent.In this episode of The Drum Network podcast, we ask three experts about how
Asia is the focus for many brands - and therefore the marketers who work on their behalf. At the same time the ‘market’ is so unbelievably huge that it almost can’t be considered a market at all, more of a collection of markets, each of which r
Purpose is a woolly term - but an agency’s values are the bedrock on which the business is built. So to what extent are we talking the same language when we discuss our agencies’ purposes, and how do we ensure that our clients and employees are
Is ‘experiential’ a dirty word? As we transition back to an age of live events, is the term too narrow and prescriptive to encompass the range of live, virtual and hybrid events? And to what extent can brands exist harmoniously within an enviro
In this episode of The Drum Network Podcast, which coincides with The Drum's retail deepdive, we hear from three experts about the future of retail and e-commerce.Over the past 18 months e-commerce has boomed, but the trends that predated the
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