Today, I’m talking with Jim Brown, the host of the SalesTuners Podcast where Jim talks with world-class sales performers to help listeners close more deals and make more money. For many founders, sales skills don’t come naturally, but Jim argues despite any objection a founder can make, they need the be the first VP of Sales for their company. And no, you can’t just bring in a sales person to handle this for you. Luckily, Jim also lays out a process you can follow to develop sales skills and demystifies what it actually means to sell. If getting on the phone and trying to convince somebody to buy your software is your idea of a personal hell, then this is the episode for you because you’ll find out why when you sell the right way, selling doesn’t have to be so bad.