Are Facebook pages dead? Is trying to grow your email list using Facebook the ultimate waste of your time?
We asked Rachel Miller, a social media, organic growth strategist who has spoken at some of the industry's largest events and is famous for her awesome Moolah programme. With over 90 million views to her website, she's also a best-selling author who's helped over 50,000 small businesses grow their Facebook pages.
Bet you can't wait to hear what Rachel has to say about using Facebook to grow your email list, huh?
SOME EPISODE HIGHLIGHTS:
(3:05) Two lies and a truth. Did Rachel really record two albums?
(4:13) Are Facebook pages still a thing?
(5:12) Why driving traffic organically to your list from your Facebook page is as easy as pie.
(6:27) If your Facebook page isn't growing, it's really not Facebook's fault...
(8:52) How to build an email list from your Facebook page.
(12:18) How to keep people on Facebook and build trust first.
(14:46) The 4 types of posts you should regularly share on your Facebook page to grow your audience.
(16:15) Where on Facebook should you include a link to your email list?
(17:18) How often should you post on your Facebook page?
(18:54) Subject line of the week (and an epic template) - Rachel style!
Is it still possible to build an email list on Facebook?
According to Rachel (and she's the expert here!) Facebook pages aren't dead. Far from it. We tried telling her that, and we cracked her up, so there!
We learnt from Rachel that Facebook pages are very much still a thing. People are still using Facebook, and the platform is most definitely driving traffic through pages. And in fact, with changes coming to iOS and Google Privacy, organic Facebook pages are going to be even more important than before. And that's because getting leads from ads is going to cost more while re-targeting capabilities are going to be reduced.
If you've optimised your Facebook page correctly, you can still drive organic traffic to your email list. That's awesome news, right?
But my Facebook page is not converting!
If you've tried to grow your email list using Facebook and got crickets, you're not alone.
But that's the problem.
According to our friend Rachel, if your Facebook page isn't converting, it's not the algorithm's fault. It's probably because you're not looking at solutions to fix it. Rachel regularly helps her clients create vibrant Facebook pages that grow, so if they can do it, can't we all?
Turns out we can! All it takes is to switch our mindset around and find a solution to make our content work.
So what are the easy peasy steps that Rachel suggests we take?
How to collect email addresses from a Facebook page
Rachel shared that one of the main traps people seem to fall into is to be too keen and ask for that email address too soon. We've all been there, haven't we?
People want to join our email lists when they're ready to find out more about who we are. But why would they want to know who we are if they don't know us from Adam in the first place?
The secret, according to Rachel, is to hold off that pitch. Make the time to build a relationship with your audience, help them relate to you, chat back and forth. It's about making them feel connected to you, part of the community, and building trust with them. Makes sense, right?
So by the time they decide to join your list, it's because they want to hear from you - because they feel like they know you. Not because you've bribed them with a freebie that promises to solve all their problems before even giving them the time of day.
Want to know how Rachel does it?
She connects with people personally on her Facebook page, then invites them to join her Facebook group, and at that point, she asks them if they want her to follow up on email. And 75%-50% of her Facebook group members give her their email addresses. Just. Like. That! Crazy, right?
What's even better is that she has an engaged list with high open...