The Email Marketing Show

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Everybody has their own way of organising the email tags and segments within their email marketing system, but is there a right way and a wrong way?Surely if there was a better way to do it that would speed up your processes and make your email marketing more effective, you’d want to know, right?We’ve caught up with Neil Kristianson of Email Splat to talk about tags and custom fields, and what we should be doing inside our email marketing platform to get our contacts organised and make a lot more sense of it all.How To Use Email Tags And Custom FieldsEpisode Content(2:25) Funny fact with Neil Kristianson(4:01) The majority of email accounts are a bit of a mess inside after people get ’tag-happy’, Neil explains.(5:28) ‘Tags are temporary, and fields are forever’. The difference between the two and what the benefits are.(6:06) Looking at an example usage of when to use tags and when to use custom fields within a campaign.(9:08) Using custom fields instead of tags to record the stages of a campaign or sales funnel a person is and why that is so beneficial.(11:09) The practical stages of updating fields and applying tags, an example of how (and why) to do it.(13:32) How to use tags and categories to segment people based on their interests.(16:14) Setting up triggers to enter subscribers into specific email automations.(19:24) Subject line of the week with Neil KristiansonEpisode Resourcesemailsplat.comemailsplat.com/tagsThe Email Marketing Strategy Every Business Should Steal – Blog Post6 Techniques To Segment Your Email Subscribers – Podcast EpisodeWriting The Perfect Welcome Email With Gavin Bell – Podcast EpisodeHow To Do Better Email Marketing In 2020 – Blog PostINBOX 2020 Event – Buy your ticketDownload The Email Marketers’ GamePlanFREE Email Marketing WebinarJOIN The League Of Extraordinary Email MarketersCheck out our Youtube channel for a behind-the-scenes look at The Email Marketing ShowFollow us on Instagram for daily email marketing advice and ninja tipsConnect with us on Twitter for podcast updates and email marketing content
How should you market yourself during a crisis like COVID-19? What kind of messaging is appropriate?In this special episode of the show, we're joined by 3 of the best marketing minds in the whole of the UK in a frank and open roundtable discussion about what we should be doing in our email marketing during these types of events.Tune in now to learn:How do you 'sell' during a crisis like this?How do you (or should you) create links between crisis and your messaging?What about 'back to normal' or recovery messaging, what does that even look like?
Do you wish you could plan 3 months worth of email content in just one afternoon?It’s the dream, right? And we’re here to make that dream come true, hell yeah!This episode we’re discussing the exact strategy we use in our businesses to successfully plan and create enough email content to keep your subscribers excited for a full 3 months.It does involve some careful planning, thought and effort, but once you figure out the secret sauce you’ll be creating insane email content in your sleep!Episode Content(4:00) Consistency is key! The single most important reason you should be batch producing your content.(6:40) Get shit done! And how to actually do that.(7:42) Which of these two categories do you fit into?(10:00) The exact calendar system we use to organise 3 months’ worth of top content.(11:20) The main reason people cock it up!(12:19) Can you do this if you already have promotions planned? Oh, hell yeah!(15:42) Paint by numbers or email content planning?(18:00) Come up with 30-40 different angles for email content in minutes.(22:18) Listeners question.(25:30) Subject line of the week from Stu McLaren.Episode ResourcesGoogle CalendarWishlist MemberTribe7.5 Types Of Email Call To Action You’ll Actually Use – Blog PostThe Email Marketing Strategy Every Business Should Steal – Blog Post6 Techniques To Segment Your Email Subscribers – Podcast EpisodeWriting The Perfect Welcome Email With Gavin Bell – Podcast EpisodeINBOX 2020 Event – Buy your ticketDownload The Email Marketers’ GamePlanFREE Email Marketing WebinarJOIN The League Of Extraordinary Email MarketersCheck out our Youtube channel for a behind-the-scenes look at The Email Marketing ShowFollow us on Instagram for daily email marketing advice and ninja tipsConnect with us on Twitter for podcast updates and email marketing content
One of the things that people focus on and talk about all the time, and rightly so, when it comes to email marketing is how they can increase their email open rate and get better results. There are lots of averages floating around, but let’s be real, we all just want to do better!Imagine checking your email stats and finding that your emails are getting a whopping 60% open rate, it’s a marketer’s dream, right?Well, our guest this week Amy Perkins knows exactly how that feels, and she’s here on The Email Marketing Show to share her tips on absolutely smashing your email open rates…How To Get A 60% Email Open RateEpisode Content(3:27) What is the average email open rate?(3:52) We ask Amy: Why do you think you’re getting such high open rates? How are you doing it?(4:20) How do you encourage people to join your email list?(5:27) People should join your list because they actually want to hear from you, not to grab your latest freebie.(6:35) Once someone joins your list, what do you do to keep pushing that high open rate?(8:32) How having a deep understanding of your audience and list and being authentic will massively bump your open rate.(9:58) How to add a call to action to your emails while still delivering value and being authentic.(12:21) Having the right mindset when sending sales emails and how your style of call to action can affect your open rates and engagement.(14:46) Broadcasts vs. email campaigns: what’s the best combination for higher email open rates.(16:10) Subject line of the week with Amy Perkins.Episode ResourcesFind out more about Amy at keystocourage.comListen to Amy’s podcast here.Connect with Amy on LinkedIn and Instagram.The Absolute Best Time To Send Emails – Podcast EpisodeWriting The Perfect Welcome Email With Gavin Bell – Podcast EpisodeThe Email Marketing Strategy Every Business Should Steal – Blog Post7.5 Types Of Email Call To Action You’ll Actually Use – Podcast EpisodeResponseSuiteINBOX 2020 Event – Buy your ticketDownload The Email Marketers’ GamePlanCheck out our Youtube channel for a behind-the-scenes look at The Email Marketing ShowFollow us on Instagram for daily email marketing advice and ninja tipsConnect with us on Twitter for podcast updates and email marketing content
What is the best subject line to use that will get people to actually open my emails?That’s the big question!But the answer is that the best subject line really depends on what it is that you’re trying to achieve with your emails.There are dozens of reasons that you might be sending out emails to your list that you desperately want them to open, but one of the biggest reasons is that you want to make some juicy sales.If that sounds like you then you’re in luck! This episode we’re walking through the nine steps of a sales email campaign and the best subject lines you can use for each of those steps.Subject Lines For Sales EmailsEpisode Content(3:30) Blind or curious: You’re about to send your first promotional sales email, this is our favourite subject line to get you started.(5:20) The thing: It’s time to give them a hint about what you’re selling, or just outright tell them the name of your product.(7:04) The details: The purpose of this email is usually to tell them the details of what your product does, so your subject line will include something that will let people know what the product is.(8:19) The solution: This subject line is going to dive into the benefits or the problem it will solve for people.(9:00) Back it up: This is the email where you can provide reviews or testimonials or case studies to back up just how great your product or service is. A subject line that has worked well for us is ‘brutal reviews’.(10:34) Readers question: This is a chance for you to show that you’re building a community and overcoming objections by answering customer questions, and the subject line we like to use is ‘Question answered’.(11:15) Scarcity and urgency: The point of this one is to let people know that they have a limited time to grab themselves a deal. The subject line needs to give them a reason to act now!(13:05) Something juicy: If you’re going to be adding in a bonus then this is the time to do it and using a subject line that is going to appeal to the ‘deal grabber’ in them will help. Something juicy like FREE webinar or BONUS material.(13:55) The close: You actually need to tell people when your deal is going to close. The last thing you want is for people to go to an empty sales page because they’ve missed the deal!(14:45) Moving people from point A to point B of the sales process with your subject lines.(17:11) Listeners question(20:33) Subject line of the weekEpisode ResourcesThe Email Marketing Strategy Every Business Should Steal – Blog Post6 Techniques To Segment Your Email Subscribers – Podcast EpisodeWriting The Perfect Welcome Email With Gavin Bell – Podcast EpisodeINBOX 2020 Event – Buy your ticketDownload The Email Marketers’ GamePlanFREE Email Marketing WebinarCheck out our Youtube channel for a behind-the-scenes look at The Email Marketing ShowFollow us on Instagram for daily email marketing advice and ninja tipsConnect with us on Twitter for podcast updates and email marketing content
Ever wondered how many people who opt-in for your freebies actually download them? Sure they're on your list, and you're probably sending them broadcast emails, but did they ever actually consume the thing they opted-in for? And are they even interested?There's no point in having people on your list who simply aren't interested in what you're dishing up and who will never EVER buy anything from you.That's where the brilliant idea of behavioural marketing comes in! Instead of just assuming everyone is engaged at the point of opting-in, you can respond to people's behaviours (like opens and clicks) and trigger things off the back of that. That will allow you to make some interesting decisions about what you send them in future emails, or whether to just clean them out from your list!We're here with the brilliant Mike Capuzzi to find out his tips and strategies…Episode Content(5:00) What is behavioural marketing?(6:30) Different types of behavioural marketing and triggers.(7:12) What behavioural marketing looks like in a real email campaign.(10:42) The value of quality over quantity when it comes to your email list.(11:32) How behavioural email marketing helps you clean up your list.(13:41) Using tags to level-up your email segmentation during a download consumption sequence.(15:05) Which parts of an email campaign can behavioural marketing have a big impact on?(17:34) Using surveys and quizzes to boost your behavioural marketing efforts.(18:25) Subject line of the week with Mike Capuzzi.Episode ResourcesTurn Customer Feedback Emails Into Sales [Part 1] – Podcast EpisodeThe Email Marketing Strategy Every Business Should Steal – Blog Post6 Techniques To Segment Your Email Subscribers – Podcast EpisodeWriting The Perfect Welcome Email With Gavin Bell – Podcast EpisodeMikeCapuzzi.comCopyDoodlesResponseSuiteINBOX 2020 Event – Buy your ticketDownload The Email Marketers' GamePlanCheck out our Youtube channel for a behind-the-scenes look at The Email Marketing ShowFollow us on Instagram for daily email marketing advice and ninja tipsConnect with us on Twitter for podcast updates and email marketing content
The very first welcome email in a sequence is something that a lot of us overlook a bit and probably take for granted. Usually, it’s a fairly simple email saying thank you for joining the list, which is nice, but are you really making the most of that welcome opportunity?
One of the really tricky parts of creating email content is how to effectively use the same call to action over and over again without it becoming bland.When you put an email together one of the most important things to do is make sure you have a single purpose, the one thing that you want people to do. We’ve moved on from the days where you can just send out a good looking email and get results, you’ve got to have an intention if you want to have a return on investment for building and hosting your email list.Good job we've put together a list of ways to format your call to action (plus a nifty freebie)…
It’s all well and good sending out single emails to your list, but they’re not going to make much impact unless they’re part of an email campaign. The tricky part is sending out multiple emails without each one being a bland repetition of the previous email in the campaign.There’s not much point in banging your subscribers over the head with the same email every day trying to get them to buy something, it’s just not going to work! That’s why we’ve caught up with Ron Douglas to find out the secret to moving people forward and get them closer to a purchase.
Most people talk about retargeting as something you do with Facebook ads or Google ads, but actually, the original form of re-targeting was with email marketing.After working in all different departments in marketing including paid media, or as Amy calls it The Dark Side, Amy knows first-hand that most departments tend to keep to their own strategy and rarely know what the other is working on.This means that a lot of the time departments are potentially duplicating their retargeting and spending money on ads that might not be needed if you let your email marketing do the hard work first!
This week we’re answering the big important question… what’s the best time to send an email?The completely unsatisfying answer to this question is that there officially isn’t a ‘best time of day’ to send your emails… BUT there will definitely be a better time to send for you and your market.We’ve got two different strategies to share with you that will help you figure out the best time to send emails for you, so let’s get into it!
When is the very best time to send promotional emails?When it comes to selling your products and services you want to make sure that your emails are landing in inboxes at exactly the right time!Send them too early and people will simply snooze through them, send them too late and people have already had their fill of promo emails for the day.We’ve caught up with email genius Paul Counts to find out the two best times of day to send out your promotional emails that will get people opening, clicking, and buying!Episode Content(2:40) Funny fact with Paul Counts (4:23) The first of two, best time of day to send an email – and why!(5:57) The second, and all-time BEST, time of day to send an email – the ultimate 1-hour window.(7:52) How flexible are you?!(8:33) Should your emails be night owls or early risers?(10:05) Paul Counts is a dirty spammer (in a good way)!(12:30) How do you manage to think of enough email content to hit your subscribers with an email double-whammy every single day?(14:47) You won’t believe how many emails you can actually send in one day without p*ssing off your list and you’ll make more sales!(18:40) Subject line of the week with Paul CountsEpisode Resourcesmarketingcounts.comPaul’s TwitterPaul’s InstagramThe Email Marketing Strategy Every Business Should Steal – Blog Post6 Techniques To Segment Your Email Subscribers – Podcast EpisodeWriting The Perfect Welcome Email With Gavin Bell – Podcast EpisodeHow To Do Better Email Marketing In 2020 – Blog PostINBOX 2020 Event – Buy your ticketDownload The Email Marketers’ GamePlanFREE Email Marketing WebinarJOIN The League Of Extraordinary Email MarketersCheck out our Youtube channel for a behind-the-scenes look at The Email Marketing ShowFollow us on Instagram for daily email marketing advice and ninja tipsConnect with us on Twitter for podcast updates and email marketing content
As the Email Marketing Heroes, people can sometimes assume that we favour email marketing over a content marketing strategy. That’s just not true!Although we’re huge fans of email marketing, that doesn’t mean that we don’t understand the importance of social media and content marketing too.In fact, we think that they can both work together in harmony to create the perfect blend of content marketing.
In Turn Customer Feedback Emails Into Sales [Part 1] we got chatting about something a little different to the usual, instead of talking about the emails you send to your subscribers, we started talking about the emails that they send to you.We quickly realised that we have a ton more to say on the topic and some super practical tips for converting email replies into sales, so we decided to record part 2 – you're welcome!When you send out a broadcast email, or even when a campaign is triggered, and a subscriber replies to your email it can quickly turn into an awkward conversation if you're not sure how you should handle it.It's always nice to build a relationship and deeper connection with your list, I mean we all like making new friends, but what if you could actually turn those conversations into sales?Episode Content(3:24) The reasons why your subscribers and customers might reply to your emails.(5:47) Figuring out why your subscribers might be engaging in conversation.(6:39) The best way to deal with a reply that looks more like a support query.(7:41) What to do when someone replies asking for help or for more information.(8:19) How to look for buying signals in the email reply so that you can move towards a sale.(9:20) What to do if there are no buying signals and how to keep the conversation flowing.(10:16) How to sign-post subscribers to the perfect product for them.(11:40) Encouraging replies as a call to action in your emails.(14:20) How to turn an email complaint into a sales opportunity, in a nice way.(16:19) Handling positive feedback and how to turn that into a social proof opportunity – yay!(18:31) Listeners question submitted by Paul Healey.(22:00) The subject line of the week from Pete Vargas.Every time someone replies to one of your emails it's an opportunity to educate and promote, moving someone further along in their journey to purchasing the perfect product for them, faster!Episode ResourcesTurn Customer Feedback Emails Into Sales [Part 1] – Podcast EpisodeThe Email Marketing Strategy Every Business Should Steal – Blog Post6 Techniques To Segment Your Email Subscribers – Podcast EpisodeWriting The Perfect Welcome Email With Gavin Bell – Podcast EpisodeCheck out our Youtube channel for a behind-the-scenes look at The Email Marketing ShowFollow us on Instagram for daily email marketing advice and ninja tipsConnect with us on Twitter for podcast updates and email marketing content
How do you even know if your email marketing is working and getting the outcome you really want if you can’t track your email sales?Unless you put some sort of tracking in place to monitor it, how do you know that the sales you’re generating are coming from your email efforts rather than other traffic methods?It’s all well and good looking at your open rates and click-through rates, but sometimes that just doesn’t cut it. Don’t you want to know exactly which email made you a particular sale?This episode we’re talking to the brilliant Tatiana Belim who is sharing her techniques for making tracking your emails less scary and complicated, so you can better understand your email marketing results.How To Track Your Email SalesEpisode Content(2:10) Fun fact with Tatiana Belim(4:25) What are we currently missing from our email marketing that will help us understand which emails are generating sales?(5:05) Using Google Analytics and UTM tracking – when and why to use it.(7:26) Let’s talk about how to structure UTM tracking in your emails the easy way.(9:45) An example of how to use tracking on an email sequence – an abandoned cart sequence.(11:15) Where does Google analytics fit in and where do you find the information you need?(12:55) Using tracking to figure out why certain emails aren’t converting and where to find that information.(14:50) Just how detailed and granular can we get with this tracking?(16:20) Now it’s time to look at your tracking data and make some changes to your email campaigns based on that data – email content and timelines.(18:00) How often should you be checking on your tracking so that you can accurately see the data trends for your emails?(19:20) Subject line of the week with Tatiana Belim.Episode ResourcesTatianaBelim.comTatiana’s FREE BlueprintsThe Email Marketing Strategy Every Business Should Steal – Blog Post6 Techniques To Segment Your Email Subscribers – Podcast EpisodeWriting The Perfect Welcome Email With Gavin Bell – Podcast EpisodeHow To Do Better Email Marketing In 2020 – Blog PostINBOX 2020 Event – Buy your ticketDownload The Email Marketers’ GamePlanFREE Email Marketing WebinarCheck out our Youtube channel for a behind-the-scenes look at The Email Marketing ShowFollow us on Instagram for daily email marketing advice and ninja tipsConnect with us on Twitter for podcast updates and email marketing content
We all work really hard to win customers, members, and subscribers. But do you work just as hard to keep them?It’s kinda old-school to just bring people in, get them signed up, and then hope that they’ll stick around. It’s way better for retention and reputation if you can use email to nurture them, guide them in the right direction, and get them consuming your goods.This episode we’re diving into how to keep your members super-engaged, keep retention high, and your members loving you, all using email marketing.Episode Content(0:33) Funny fact with Rob and Kennedy(2:24) It’s not about hoping they’ll forget they subscribed, it’s about being transparent.(5:11) What should you do as soon as someone joins your membership?(7:15) Keep reminding people of the value that your membership or subscription is delivering.(7:46) The email sequence to put people through when they join, to encourage people to consume your content and engage with your product.(10:18) Now that they’re logged in for the first time, how do you get them to form the habit of logging in regularly?(12:44) A sneaky trick to get people to log in to access special content.(15:31) How to use your monthly membership content to fuel your emails.(19:22) Selling membership with the daily email method.(21:29) Listener’s question.(24:30) Subject line of the week.Episode Resources7.5 Types Of Email Call To Action You’ll Actually Use – Blog PostThe Email Marketing Strategy Every Business Should Steal – Blog Post6 Techniques To Segment Your Email Subscribers – Podcast EpisodeWriting The Perfect Welcome Email With Gavin Bell – Podcast EpisodeINBOX 2020 Event – Buy your ticketDownload The Email Marketers’ GamePlanFREE Email Marketing WebinarJOIN The League Of Extraordinary Email MarketersCheck out our Youtube channel for a behind-the-scenes look at The Email Marketing ShowFollow us on Instagram for daily email marketing advice and ninja tipsConnect with us on Twitter for podcast updates and email marketing content
It’s the question we all ask when we think about our email marketing strategy, is it okay to sell in every email?How do you ensure there’s a really good balance of sales and value in your emails without taking away from your ability to sell?What if we told you that you can use every single email you send as a sales opportunity without being pitchy and p*ssing your list off…This episode we’re going into some of the strategies that we use to make selling with email easy and natural, and at the same time dish out plenty of awesome content for your list to devour.Episode Content(2:48) You’re wasting a huge opportunity!(4:25) Are you pushing people away from you?(5:15) People have a better relationship with a character on tv than they do with you.(6:15) Receiving your emails brightens people’s day!(7:47) Are you ready for your close-up?(10:25) Open a loop in the mind and get people to lean into it.(12:15) Do you have hyper-responders?(13:10) Fancy a cup of tea? Sure, just head down to the butchers 😂(14:16) How to send value in emails 365 days a year, and make people love you.(16:20) You’re my hero!(18:02) Big people up and leverage that for sales content, without being pitchy.(19:40) Turn email content into social engagement, then turn that into sales!(23:42) Listener’s question(27:35) Subject line of the week from Ryan DeissListeners QuestionFor me, curiosity-based subject lines work really well for eCommerce but when trying to nurture and build a genuine relationship with your list would you agree that curiosity-based subject lines are a little bit sneaky, and do more harm than good in the long run?Alex Thompson – ACT CopywritingRob: I actually love really blind curiosity-based subject lines. And I find that generally for opens, clicks, and sales they typically out-perform the really benefit-driven subject lines. For me, if I can use a subject line like ‘Llama for sale’ that gets better reactions, even though the thing in the email is nothing to do with llamas. The truth is because people coming into my list know that my subject lines are going to be a little bit different, and they are going to be a little crude and crazy they come to expect that from me. So, if your style is a little more professional and strait-laced and you suddenly start using whacky curiosity-based subject lines then that may harm your results.Kennedy: I actually prefer to mix it up. One of the things we can all get trapped into is using the same methodology across everything and becoming too formulaic. It is important to learn how to stand out in the inbox, so if you only ever use curiosity-driven subject lines then your list will become blind to them, so it’s important to mix it up. Curiosity is just one tool, and you should be using all the tools in your tool belt.If you have an email marketing question you would love us to answer you can submit it right here.Episode ResourcesThe 4-Day ‘Flash Sale’ Email Campaign7.5 Types Of Email Call To Action You’ll Actually Use – Blog PostThe Email Marketing Strategy Every Business Should Steal – Blog Post6 Techniques To Segment Your Email Subscribers – Podcast EpisodeWriting The Perfect Welcome Email With Gavin Bell – Podcast EpisodeINBOX 2020 Event – Buy your ticketDownload The Email Marketers’ GamePlanFREE Email Marketing WebinarJOIN The League Of Extraordinary Email MarketersCheck out our Youtube channel for a behind-the-scenes look at The Email Marketing ShowFollow us on Instagram for daily email marketing advice and ninja tipsConnect with us on Twitter for podcast updates and email marketing contentFacebook Twitter Pinterest LinkedIn 
Would you love to know the perfect email campaign to book the very best top podcast guests to appear on your podcast?Even if you don’t have a podcast, it can sometimes be tough knowing how to do cold email outreach to an expert in your field.There’s a careful balance you need to find between bombarding people with email after email and annoying them, and just not sending enough of the right emails to get on their radar. You need to work out how to send the best emails that will grab people’s attention enough to make them want to work with you.Well, we’ve made it nice and easy for you in this episode where we’re chatting with James Carbary of Sweet Fish Media and finding out how he manages to book top guests for podcasts time and time again.James shares the exact emails he sends, his strategy for finding the decision makers, and his best performing subject line.Episode Content(1:35) Funny fact with James Carbary.(4:11) Why is it so damn hard to get good guests on your podcast?(5:02) Stop chasing influencers!(5:58) Use this trick to find the contact details of your future guests (no stalking allowed 😂).(7:26) Feels a bit too pitchy? Try this.(8:50 )The best kind of rejection.(10:45) The exact email that James sends to book the best podcast guests.(12:35) When should you just give up? And does no really mean no?(16:50) A face will get you further than your name.(20:10) Subject line of the week with James Carbary.Episode ResourcesSweetFishMedia.comBombBombJames’s TwitterJames’s InstagramThe Email Marketing Strategy Every Business Should Steal – Blog Post6 Techniques To Segment Your Email Subscribers – Podcast EpisodeWriting The Perfect Welcome Email With Gavin Bell – Podcast EpisodeHow To Do Better Email Marketing In 2020 – Blog PostINBOX 2020 Event – Buy your ticketDownload The Email Marketers’ GamePlanFREE Email Marketing WebinarJOIN The League Of Extraordinary Email MarketersConnect with us on Twitter for podcast updates and email marketing content
We talk a lot about email content but how much time do you spend thinking about your email marketing design?It would be an easy assumption to make that the prettiest and most eye-catching design would get the most engagement but that’s not always the case.What people find attractive and appealing when it comes to design can be very subjective, so it can be tricky deciding how your emails should look.We could sit and argue over what colour your links should be, or if your email signature should show your face, but one of the biggest debates in email marketing is whether to go graphic-heavy or whether to stick to good old text-only emails.Let’s hash it out…Email Marketing DesignEpisode Content(3:02) The research and results behind graphic vs. text only emails(4:10) How graphics in email can affect your deliverability(5:35) Does email intent and call to action change how you should format your email design?(6:30) Rob tells a terrible joke!(7:31) How ‘text only’ should your text-only email be?(9:32) Where should your brand logo fit?(10:54) How you can mix graphics/text-only to spice up your content(12:14) Fun alternatives to using brand graphics in your emails (17:52) How including graphics in an email can increase your open ratesEpisode ResourcesNiftyImagesGiphyYouTubeActiveCampaignResponseSuiteThe Email Marketing Strategy Every Business Should Steal – Blog Post6 Techniques To Segment Your Email Subscribers – Podcast EpisodeWriting The Perfect Welcome Email With Gavin Bell – Podcast EpisodeINBOX 2020 Event – Buy your ticketDownload The Email Marketers’ GamePlanFREE Email Marketing WebinarCheck out our Youtube channel for a behind-the-scenes look at The Email Marketing ShowFollow us on Instagram for daily email marketing advice and ninja tipsConnect with us on Twitter for podcast updates and email marketing content
Want to get personal with your email subscribers? Is a personalised email enough, or is there more to it?Whether you’re a usually a social butterfly or a lone wolf, there’s definitely something to be said about making that extra effort and getting more personal with your customers and subscribers.Making that effort with subscribers could turn them into customers (yay) or it could turn one-time customers into raving fans!Joe Fier is with us sharing all his top tips and strategies for building and maintaining amazing relationships with your subscribers – without being clingy!Episode Content(1:45) Funny fact with Joe Fier(3:23) ‘It’s in my DNA’.(5:00) It’s about that deeper connection, like know how they take their coffee deep.(6:18) Email is always the one that kicks it off for us!(7:16) The over-automation of relationships.(8:55) Get personal the Joe Fier way, the strategy he uses to build those relationships.(10:45) How to get the personalisation wheels turning.(13:25) Are you the kind of person who needs to be pulled away from the party?(14:52) IMPORTANT: These are your top targets.(17:00) Just send the damn text!(19:21) Subject line of the week with Joe Fier.Episode ResourcesHustleandflowchart.comFREE Traffic StrategiesLoomAsanaMailplaneBoomerangGmassThe Email Marketing Strategy Every Business Should Steal – Blog Post6 Techniques To Segment Your Email Subscribers – Podcast EpisodeWriting The Perfect Welcome Email With Gavin Bell – Podcast EpisodeHow To Do Better Email Marketing In 2020 – Blog PostINBOX 2020 Event – Buy your ticketDownload The Email Marketers’ GamePlanFREE Email Marketing WebinarJOIN The League Of Extraordinary Email MarketersConnect with us on Twitter for podcast updates and email marketing content
This episode we’re chatting about email outreach, and if you’re in B2B sales, or you’ve done it before, then you know what we mean when we say ‘cold outreach’. And you probably know how terrifying it can be!A lot of first-time salespeople and entrepreneurs sometimes get that ‘icky’ feeling when they have to reach out to somebody they don’t know and actually sell stuff.Jason Bay, Co-Founder of Blissful Prospecting, has come up with an amazing method to make outreach more comfortable and get actual replies from people who are actually interested in what you have to offer. Sound good, huh?How To Warm Up Your Email OutreachEpisode Content(3:43) What is the REPLY Method?(5:28) How do you figure out who to contact when you’re doing outbound email outreach?(7:31) Are there any circumstances where you might be doing warm outreach instead of ice-cold?(9:55) How to use your LinkedIn engagement to find warm leads.(11:31) Let’s get into the details of the REPLY Method.(12:41) R – results(13:40) E – empathy(15:07) P – personalisation(17:44) L – laser focus(19:29) Y – you(21:30) Subject line of the week with Jason BayEpisode ResourcesFind out more about Jason at blissfulprospecting.comGrab the REPLY Method cheat sheetThe Absolute Best Time To Send Emails – Podcast EpisodeWriting The Perfect Welcome Email With Gavin Bell – Podcast EpisodeThe Email Marketing Strategy Every Business Should Steal – Blog Post7.5 Types Of Email Call To Action You’ll Actually Use – Podcast EpisodeResponseSuiteINBOX 2020 Event – Buy your ticketDownload The Email Marketers’ GamePlanCheck out our Youtube channel for a behind-the-scenes look at The Email Marketing ShowFollow us on Instagram for daily email marketing advice and ninja tipsConnect with us on Twitter for podcast updates and email marketing content
Email list cleaning, it's something we all know we should be doing, but most of us have never actually knuckled down and got it done. Just think about those open rate statistics, and then think about all those disengaged subscribers who just aren't opening your emails anymore… do you really need them on your list?We hear a lot of people talk about firing customers, but how many times have you heard someone talk about firing subscribers?That’s right, in this episode we’re talking about cleaning up your email list and actually removing your subscribers. It sounds terrifying, but stick with us, it has SO many benefits!Email List CleaningEpisode Content(2:23) Why would you want to delete your email subscribers?(3:50) What are the main reasons that people wouldn’t be opening and engaging with your emails?(4:42) The financial and tactical costs to you and your business of keeping disengaged subscribers.(6:25) How your email marketing platform responds to a disengaged list (hint: they don’t like it).(6:55) How to start tracking who is engaging with your emails and who is dropping off, and when you should delete them from your list.(8:18) Let’s talk about deliverability, and what it REALLY means.(9:20) How to instantly increase your email open rates and click-through rates.(10:04) The strategy to help you decide which of your subscribers you should delete.(12:50) Exceptions to the rule – people you definitely should not delete!(15:05) It’s not goodbye forever. Backing up data and the possibility of re-engaging.Sometimes you can’t help sending an email to a cold audience, is there any way for your emails to be more successful and less likely to be ignored?Sarah McDowell – LikeMind MediaKennedy: One of the most important things, when we do any kind of cold email, is to move people very quickly from cold to permission-based email. In that very first email, you have to acknowledge the fact that this is a new relationship and ask if they would like to hear more from you. All you’re doing is asking for permission. Be as specific and personal as you possibly can so that you get that reply and permission to continue emailing them with updates and information.Rob: If you could get a physical mailing address for the people on this cold email list then you can actually pop a simple letter in the post to them (nice right?) and leverage that to actually get them to go to a web page and opt-in, and join your list that way. For us, this whole thing is about getting permission.Episode ResourcesThe Absolute Best Time To Send Emails – Podcast EpisodeThe Email Marketing Strategy Every Business Should Steal – Blog Post6 Techniques To Segment Your Email Subscribers – Podcast EpisodeWriting The Perfect Welcome Email With Gavin Bell – Podcast EpisodeINBOX 2020 Event – Buy your ticketDownload The Email Marketers' GamePlanCheck out our Youtube channel for a behind-the-scenes look at The Email Marketing ShowFollow us on Instagram for daily email marketing advice and ninja tipsConnect with us on Twitter for podcast updates and email marketing content
Sending email newsletters doesn’t have to be a chore, in fact, we’ve found a way to write email copy that will have your subscribers truly addicted to your emails!If you’ve got a list (little or large) then you’ve got an opportunity to increase engagement, build trust, get clicks, and make sales with every single email you send.We were asked by marketing queen Janet Murray to speak about this exact topic at her live #2020 Sorted event in Nottingham, and now we get to share the recording of that in this episode.So, if you want your subscribers begging you for your next email newsletter instalment then listen to our practical tips and strategies and start implementing them right now.Episode Content(5:21) The secret to fitting email into your marketing strategy.(6:07) The number one method for growing your email list.(7:12) You should never send another email without this one thing!(12:01) Crank up these two elements to get more opens and clicks in your newsletters.(13:41) Personality, personality, personality!(20:30) Seven ways to get people addicted to opening your emails.(25:37) You sell in your emails how often?!(27:04) The one thing you should always do in your emails.(27:47) Your customers are your most important asset, that’s why you should always…(28:17) How to turn your email storytelling into a pitch without p*ssing people off.Episode Resources7.5 Types Of Email Call To Action You’ll Actually Use – Blog PostThe Email Marketing Strategy Every Business Should Steal – Blog Post6 Techniques To Segment Your Email Subscribers – Podcast EpisodeWriting The Perfect Welcome Email With Gavin Bell – Podcast EpisodeINBOX 2020 Event – Buy your ticketDownload The Email Marketers’ GamePlanFREE Email Marketing WebinarJOIN The League Of Extraordinary Email MarketersCheck out our Youtube channel for a behind-the-scenes look at The Email Marketing ShowFollow us on Instagram for daily email marketing advice and ninja tipsConnect with us on Twitter for podcast updates and email marketing content
Email marketing is an amazing way for you to speak directly to your subscribers, and sending personalised emails is how you build real relationships with your customers.But how do you send real personal emails to a list of sometimes thousands of people?Mike Filsaime is on The Email Marketing Show talking about the techniques he uses to write authentic emails in a voice that sells without being ‘sales-ey’!Episode Content(1:50) Fun fact with Mike Filsaime(3:28) How to write emails in a conversational style.(5:20) Why the ‘cocktail party’ email copy test should replace your customer avatar.(7:57) Lose the hyped-up language and show your list some respect.(9:35) What are the main horror stories to avoid when writing your emails?(11:43) What’s the process for eliminating the hype?(13:19) How do you stay conversational without totally losing the idea of making sales?(15:21) How many links can you put in your emails while sticking with the ‘cocktail party’ style?(15:45) Your subject line needs to fall in line with the style and content of the body of your email.(18:30) Subject line of the week with Mike FilsaimeEpisode ResourcesThe Email Marketing Strategy Every Business Should Steal – Blog Post6 Techniques To Segment Your Email Subscribers – Podcast EpisodeWriting The Perfect Welcome Email With Gavin Bell – Podcast EpisodeHow To Do Better Email Marketing In 2020 – Blog PostINBOX 2020 Event – Buy your ticketDownload The Email Marketers’ GamePlanFREE Email Marketing WebinarCheck out our Youtube channel for a behind-the-scenes look at The Email Marketing ShowFollow us on Instagram for daily email marketing advice and ninja tipsConnect with us on Twitter for podcast updates and email marketing content
These days people are way more precious about giving away their email address, so if you’re going to use a lead magnet to get people on your list, it’s got to be a good one!Rather than asking people to enter their email address to receive a bland bit of free content, make it something interactive, something they really care about, and something that will actually qualify them as someone who should be on your list.In this episode we’re going through 6 unusual lead magnet ideas that we’ve used ourselves to get great results. Let’s dive in…6 Unusual Lead Magnet IdeasEpisode Content(0:57) Rob and Kennedy’s funny fact.(2:18) Let’s talk about lead magnet blindness.(3:20) We’re giving you 6 unusual lead magnet ideas (+ a little bonus one).(4:10) Bonus: Building a list of customers, people who you know are willing to buy from you.(6:05) Lead magnet one: Giving away free content.(7:33) Lead magnet two: Simply getting people to sign up to receive your emails.(8:55) Lead magnet three: Joining your list after participating in a competition or giveaway.(11:27) Lead magnet four: get people to vote for something or give their opinion on something.(13:55) Lead magnet five: It’s time for a challenge, literally!(18:25) Lead magnet six: Offering a free trial of a membership or even a paid webinar.(20:55) Listeners question(24:50) Subject line of the weekEpisode ResourcesFirst 5KUpViralThe Email Marketing Strategy Every Business Should Steal – Blog Post6 Techniques To Segment Your Email Subscribers – Podcast EpisodeWriting The Perfect Welcome Email With Gavin Bell – Podcast EpisodeINBOX 2020 Event – Buy your ticketDownload The Email Marketers’ GamePlanFREE Email Marketing WebinarCheck out our Youtube channel for a behind-the-scenes look at The Email Marketing ShowFollow us on Instagram for daily email marketing advice and ninja tipsConnect with us on Twitter for podcast updates and email marketing content
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Podcast Details

Started
Oct 3rd, 2019
Latest Episode
Mar 30th, 2020
Release Period
Weekly
No. of Episodes
24
Avg. Episode Length
22 minutes
Explicit
Yes

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