The Email Marketing Show

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Have you ever fallen into the trap of offering your products or services at a discounted price? Hands up - we've done. Guilty. As. Charged. But that stops now. Because the awesome John Hutchison taught us a jaw-dropping way to frame discounts in a completely different way.  That's right. Bet you wouldn't even know it's a discount if it smacked you in the face.  It's simple.  It's mind-boggling.  And it works.  Care to find out what the magic trick is?  SOME EPISODE HIGHLIGHTS: (2:44) Two lies and a truth. Does John's wife Gail really drink blue cocktails and touch her nose with her tongue? (4:37) The mind-boggling way John uses to frame his discounts. (7:28) The reason why people spend more this way. (11:26) How to ask your subscribers for their physical address. (13:30) How to create gorgeous digital gift cards that will wow your subscribers. (15:54) How to kick off your 3-7 day email campaign. (18:15) How to encourage your subscribers to buy. (19:03) How to give your subscribers social proof. (22:15) The two emails you need to send your subscribers on the last day. (23:30) Subject line of the week - John style! Ditch the discounts and give your subscribers a gift card insteadJohn Hutchison's trialed and tested method is simple. Just don't give your subscribers a discount. Nope. Not at all.  Give them a gift card instead. Now, this can be either a physical card, which you can get designed and printed and can send over to your subscribers' physical address. Much like a store card, it's something tangible they can use and keep. It makes you feel connected to the brand, and that's quite powerful. Awesome.  Your other option is to create a digital gift card. If you go down this route, make sure your gift card looks sexy and gorgeous! Add your branding to it, put the value on it, and personalise it with the recipient's name. Have a nice image made (you can use a tool called https://niftyimages.com/ (Nifty Images)) and send it to your subscribers with a dynamic voucher code and a great subject line. Something like, "Hey, we've got a $20 store card. Open up!" Who should you offer your gift card to? Well, your subscribers, obvs. But is it all of them? Some of them? People who bought from you before? People who haven't made their first purchase yet? Which one is it?  John Hutchison advises to segment your subscribers based on value and identify your most recent high-value purchasers. Why? Because these are the people on your list who love to spend. And the more people spend, the more giving them money on a gift card will encourage them to spend.  Magic, right?  The psychology behind offering a gift cardSo what the trick to get your subscribers to spend money with you? Put money in their hands. And the reason why is simple. Because if they don't spend it, they'll lose it. And who in their right mind wants to flush free money down the toilet?! The other reason why this works so well is that it makes people go and take a look at your website. When you offer a discount, if they didn't intend on buying anything, they still won't! They won't even go to your website. But now that they have free money to spend... well that's a different ball game, isn't it? Now their buyer intent is different - they're heading to your website to see what their money can get them!  The loss factor of missing out on a discount versus giving up the chance to spend free money is completely different! The practicalities of sending out physical gift cards [thrive_leads id='8854'] So let's say you've decided to send out physical gift cards. What happens when you don't hold the postal addresses of your subscribers? Most online or service-based businesses don't. John explains you can run a 'requester letter campaign'.  You basically tell your subscribers you have this cool thing you want to send them via snail mail and ask them to give you their physical...
Email subject lines. What do they really do? Well, unfortunately, they don't make you a nice cuppa or a slice of toast in the morning. But they can do a lot more than just get your emails open. In fact, in this episode, we show you how we've gone out of our way to prove to you that the job of email subject lines is not to get your emails opened. Ready to have your mind blown by our little experiment? SOME EPISODE HIGHLIGHTS: (3:37) The job of email subject lines is not to get the email opened! (4:32) The email subject line is the first bit of sales propaganda. (6:56) How your email subject lines set up the sale. (7:58) Can email subject lines really impact sales? Our split test experiment. (9:43) Email subject lines don't just get emails opened - they help you get clicks. (11:31) Email subject lines can help influence someone's mindset so they become customers. (12:32) Come and share your best email subject lines in our FREE Facebook group. (13:10) Subject line of the week. What is the job of email subject lines? Why do people obsess over subject lines? Because it's the thing that's going to get our email opened, right? Well, that's what we've been told since the days of Email Marketing 101 - that you have to write something that's going to get your email opened, and that's its only job. Bullshit. Email subject lines do a lot of other things too. Email subject lines are first impressions Your email subject line is the first impression someone's going to get about your email. You know when you get some post through the letterbox, and you look at the thing, and you think it's going to be a bill? Chances are, you'll open that last. Because you don't want to deal with it right now. Of course, if you do open the thing, and it's not a bill, you're going to be pleasantly surprised. But the opposite is also true (and really not cool). If something doesn't look like a bill and then turns out to be one, you're not going to like it. Not one bit. So remember this. Because your email subject line helps with first impressions, and it needs to set up your email correctly. If the email is disconnected from the subject line, that's going to damage your chances at making sales in that email (= bad), but it's also going to harm your entire reputation for every email going forward (= even worse!). So we're not going to do that, are we? Your email subject lines should set up your sale If you want someone to buy from you in an email (which you do) the subject line has to start that process. It has to make sure that your subscribers come into that email in the right mindset. Call it the first bit of sales propaganda. You don't want people to just click on the link to open your attachment or visit your website or your Facebook page. You want them to hit the order button, find their credit or debit card, put in their details, and ultimately become a customer. Selling is the ultimate objective, and you want your email subject lines to help you make those sales. Email subject lines don't affect open rates - they make sales Do you believe email subject lines impact sales? We do. But we don't want you to just take our word for it. So we've gone and tested this theory for you, and here's what we found. (Drumroll, please!). We did a split test of our emails, and for a whole month, we sent out the same exact email but with two different subject lines. We then tracked them to see which subject line was generating the most sales. Sometimes we used completely different email subject lines; other times, we just swapped a word out for an emoji. We made sure that the two emails (let's call them Email A and Email B) sent people to different sales pages so we could see which email the sale came from. In a couple of cases, we found that both our Email A and our Email B got the same open rate - the same number of people opened that email. But actually, when we dug a little deeper, we noticed that one...
Are Facebook pages dead? Is trying to grow your email list using Facebook the ultimate waste of your time? We asked Rachel Miller, a social media, organic growth strategist who has spoken at some of the industry's largest events and is famous for her awesome Moolah programme. With over 90 million views to her website, she's also a best-selling author who's helped over 50,000 small businesses grow their Facebook pages. Bet you can't wait to hear what Rachel has to say about using Facebook to grow your email list, huh? SOME EPISODE HIGHLIGHTS: (3:05) Two lies and a truth. Did Rachel really record two albums? (4:13) Are Facebook pages still a thing? (5:12) Why driving traffic organically to your list from your Facebook page is as easy as pie. (6:27) If your Facebook page isn't growing, it's really not Facebook's fault... (8:52) How to build an email list from your Facebook page. (12:18) How to keep people on Facebook and build trust first. (14:46) The 4 types of posts you should regularly share on your Facebook page to grow your audience. (16:15) Where on Facebook should you include a link to your email list? (17:18) How often should you post on your Facebook page? (18:54) Subject line of the week (and an epic template) - Rachel style! Is it still possible to build an email list on Facebook? According to Rachel (and she's the expert here!) Facebook pages aren't dead. Far from it. We tried telling her that, and we cracked her up, so there! We learnt from Rachel that Facebook pages are very much still a thing. People are still using Facebook, and the platform is most definitely driving traffic through pages. And in fact, with changes coming to iOS and Google Privacy, organic Facebook pages are going to be even more important than before. And that's because getting leads from ads is going to cost more while re-targeting capabilities are going to be reduced. If you've optimised your Facebook page correctly, you can still drive organic traffic to your email list. That's awesome news, right? But my Facebook page is not converting! If you've tried to grow your email list using Facebook and got crickets, you're not alone. But that's the problem. According to our friend Rachel, if your Facebook page isn't converting, it's not the algorithm's fault. It's probably because you're not looking at solutions to fix it. Rachel regularly helps her clients create vibrant Facebook pages that grow, so if they can do it, can't we all? Turns out we can! All it takes is to switch our mindset around and find a solution to make our content work. So what are the easy peasy steps that Rachel suggests we take? How to collect email addresses from a Facebook page Rachel shared that one of the main traps people seem to fall into is to be too keen and ask for that email address too soon. We've all been there, haven't we? People want to join our email lists when they're ready to find out more about who we are. But why would they want to know who we are if they don't know us from Adam in the first place? The secret, according to Rachel, is to hold off that pitch. Make the time to build a relationship with your audience, help them relate to you, chat back and forth. It's about making them feel connected to you, part of the community, and building trust with them. Makes sense, right? So by the time they decide to join your list, it's because they want to hear from you - because they feel like they know you. Not because you've bribed them with a freebie that promises to solve all their problems before even giving them the time of day. Want to know how Rachel does it? She connects with people personally on her Facebook page, then invites them to join her Facebook group, and at that point, she asks them if they want her to follow up on email. And 75%-50% of her Facebook group members give her their email addresses. Just. Like. That! Crazy, right? What's even better is that she has an engaged list with high open...
So you're an undertaker. An accountant. A photographer. You sell something people don't need to buy every day. So what the hell can you share in your emails? Are you ready to have your mind blown with some cool email marketing content ideas that will make your subscribers absolutely love you? In this episode, we share the best creative email ideas to help you work out exactly what you should email about. Ready to find out? SOME EPISODE HIGHLIGHTS: 3:00 Why don't we email more often? I"m a hairdresser, undertaker, an accountant 4:33 Changing the way we think about email 4:45 Busting the biggest lie You're emails aren't about you 5:45 The 2 reasons why people subscribe to your list 6:15 Email as just another content marketing channel 7:20 How to write what your audience actually cares about 9:07 Your products/Services are mechanism for deeper human experiences 13:09 How to stay top of mind WITHOUT selling everyday 14:30 The key to get your audience deeply connected to you 16:05 Subject line of the week... WHO's an asshole?! Your business is different so what should you send in your email marketing?Sure, your business is different. Every business is different. And you might think it's easy for us to email our subscribers every single day of the year (yes, 365 days a year, if not more!) because we teach email marketing. Maybe you teach something different, or maybe you don't teach anything at all. And that's fine. But that doesn't mean you can't email every single day too. You just need to start thinking about your content a little differently. And that's fine too because, as we always say, 99% of email marketing out there is done wrong! And we're here to fix it - to change the way we all do email marketing. So the first myth we need to bust is this... Want to write effective email marketing content? Your emails shouldn't be about what you do. Come again? Yes, you read that right. Guess what? We don't email every single day about email marketing. And you shouldn't email every single day about what it is that you do either. That isn't the point. Sure, you're going to weave that in. You're going to let your audience know about your product or service and about how they can buy from you. But people are on your email list because they want to find out more about the things they care about. So your emails need to serve two purposes: They need to sell your stuff. They need to deliver value. And you do this by showing up and providing content to your audience. Email marketing is just another platform to reach your audience so use it!When you think about it, if you share any content at all - on social media, via a blog, a podcast, etc. - you're using different channels. You're taking advantage of different ways to reach your audience. Email is just another way. It's just another channel. So why not use it as often as you use the other channels? People check their emails through apps on their phones, just like they check Instagram or Facebook. They might even have push notifications on. So all you're doing by sending out emails is delivering content to them in a different way. Nothing wrong with that, right? Email marketing content ideas that work!If you're not emailing about what you sell, then what on Earth are we asking you to email about? Well, that's up to you to figure out. You need to work out what your audience cares about. What do you and your audience have in common? For example, if you're a photographer specialising in family portraits, your service is a tool to deliver connection, strengthen family bonds, and create memories. So there are lots of ways you can deliver value to your subscribers, even when they're not ready to hire you just yet. You can talk about days out with the kids or activities to do at home with the family. What your audience cares about is stuff to do with the family, so think about delivering value around that. Because these are the email marketing...
Is it possible for your small business to compete with huge companies in terms of email marketing? Hell yeah it is. In fact, you can have even more of an advantage over the big players. And our latest guest Steffen Schebesta, CEO of https://www.sendinblue.com/ (sendinblue) North America (which has seen a huge 50% growth year on year) is here to explain how. Twitter for List Building with Madalyn SklarEpisode Content(02:44) Two lies and a truth. Kennedy aims for a record winning streak. (04:16) So what advantages do we have as small businesses over the big players? (05:40) There has been an interesting shift in the world…. (07:41) What techniques should we be tapping into? (09:29) The power of using the tools already at your fingertips…. (11:15) How to create the best automations. (12:38) Are there any automations Steffen thinks small businesses miss out on? (14:19) What are the other tools you can use to create the best email marketing experience?  (16:25) Integrating live chat? What’s all that about?! (19:04) Its subject line of the week time – intentional mistakes? Who would do such a thing! Subscribe and Review The Email Marketing Show PodcastThanks so much for tuning into the podcast, if you enjoyed it we'd really appreciate you Subscribing to and leaving us a Review of the show on your favourite podcast player. Not only does it let us know you're out there, listening, but your feedback helps us to keep creating the most useful episodes - not to mention to helps us get discovered by more people.
So, you’ve just created the best lead magnet ever known to mankind. Awesome! But now what? Lead magnets (good ones) are a great way of getting people to join your email list. But getting people to join your list is only a teeny tiny part of the email marketing puzzle. When the aim of the game is to turn your subscribers into buyers, you need to make sure that your email marketing is on point, and that you’re not just emailing for the sake of emailing. Or even worse….you’re not emailing at all. In this episode, we’re going to tell you how you can ensure that people not only want to join your list, but that they actually want to buy your stuff and even better…..become repeat customers. You've Got a Lead Magnet, Now What?Episode Content(03:19) This is only the beginning… (04:50) We all had that day (05:59) You need to remember this  (07:06) The difference between emails and social media (07:58) How you need to treat your list…no matter what size it is  (10:41) Jay Leno’s private comedy club and how this will work for your emails too (12:22) The critical elements you need to take care of (13:05) You want to build this…no, you need to build this (15:52) Is your only audience your email?  (17:14) How to turn your audience into customers (19:59) This doesn’t have to be difficult, but it can make all the difference (20:41) How we get our audience to trust us (21:47) What is the life-time value of a customer? (23:33) A mistake we see a lot of people make (25:31) Quick re-cap! (26:00) It’s subject line of the week time, and we have TWO for you Subscribe and Review The Email Marketing Show PodcastThanks so much for tuning into the podcast, if you enjoyed it we'd really appreciate you Subscribing to and leaving us a Review of the show on your favourite podcast player. Not only does it let us know you're out there, listening, but your feedback helps us to keep creating the most useful episodes - not to mention to helps us get discovered by more people.
Forget Instagram, Facebook and Clubhouse for the next 20 minutes….. Today, we’re talking all things Twitter and how you can use this fast-moving platform to build your email list. Twitter boasts around boasts 192 million daily active users and we’ve got leading Twitter marketing expert, https://madalynsklar.com/ (Madalyn Sklar) on the show to tell us exactly how we can utilise the platform in the most effective ways possible. From annoying drunks guys, to famous people and weekly “meet ups”, find out why Twitter is still the place to be in 2021. Twitter for List Building with Madalyn SklarEpisode Content(02:49) Two truths and a lie. Could this be the third time ever that Rob gets it right? (04:37) So, why does Madalyn love Twitter so damn much? (06:41) Is Twitter the place to build a personal brand or a business brand? (07:24) Nothing moves at a snail’s pace where this platform is concerned (08:09) How to we even begin to shift people from Twitter to our list? (09:37) How not to be like that annoying drunk guy at a party (10:43) More than one link in your bio? Surely not?! (12:29) What’s the deal with Twitter chats and why does Madalyn think they’re so powerful? (14:33) The best way to leverage chats to build your email list (16:22) How do you find the best chats that are in your niche and relevant to you? (18:43) Want to start your own Twitter chat? Here’s how…. (20:09) The instant results epidemic (23:04) The power of deepening your relationship  (24:04) The right way to promote your products via your content  (25:15) This re-launch’s subject line worked very well for Madalyn Subscribe and Review The Email Marketing Show PodcastThanks so much for tuning into the podcast, if you enjoyed it we'd really appreciate you Subscribing to and leaving us a Review of the show on your favourite podcast player. Not only does it let us know you're out there, listening, but your feedback helps us to keep creating the most useful episodes - not to mention to helps us get discovered by more people.
Want to know how to write incredible subject lines without using formulas? Apart from your name, the subject line is the first thing your audience will see and if you screw that up, chances are, your audience isn’t going to open your email at all. So, how can you ensure your subject lines are as awesome as possible so that your emails are actually opened and read? We’ve sent thousands of emails over the years and we’ve learnt exactly what works and what doesn’t…and we’re going to share this with you right now. Writing Subject Lines Without Using FormulasEpisode Content(03:37) The problem with formulas  (06:05) There is a chance this might happen…so be careful (07:16) How to get inspired! (08:08) So, how do you actually come up with the subject line? (10:21) You can also do this…but it might be harder (12:01) Make sure you focus on this element (12:58) We see people doing this poorly, a lot. Don’t be that guy. (14:08) Imagine that you’re doing this…it’s a game changer (15:09) How “click-baity” are you allowed to go? (17:58) Open rates or click rates….which one should you be looking at? (18:38) This is what’s really going to drive people to open your emails. (20:59) This subject line may make you squeal, especially if you’re a dude Subscribe and Review The Email Marketing Show PodcastThanks so much for tuning into the podcast, if you enjoyed it we'd really appreciate you Subscribing to and leaving us a Review of the show on your favourite podcast player. Not only does it let us know you're out there, listening, but your feedback helps us to keep creating the most useful episodes - not to mention to helps us get discovered by more people.
Live video is where it’s at right now, guys. But how can you use it to gain tonnes of new fans and build your email list? Today, we’re talking to none other than Daniel Glickman, the Head of Marketing over at https://streamyard.com/ (Streamyard). If you haven’t yet heard of https://streamyard.com/ (Streamyard) (i.e you’ve been living under a rock), this is the fastest growing and largest browser-based live streaming solution for businesses. In 2020, they did over 9 MILLION broadcasts…which is almost as many as we did. Daniel is here to share some of his best tips for creating brilliant live streams that get more fans onto your email list. So, if you’ve been wondering whether or not live streams are something worth bothering with for your business, this episode is just what you’ve been waiting for. Use Live Streaming to Build Your Email List with StreamYard's Head of Marketing, Daniel GlickmanEpisode Content(02:40) Two truths and a lie about our latest guest. Can Rob guess what it is? (05:27) The first reason why live streams could be great for your business.   (06:53) If it works for the Kardashians…… (07:19) The third reason lives are great and this one is super important (07:59) When Kennedy first started going live, it didn’t go as great as he’d hoped. Why? (08:29) How to help the good ole’ algorithm and get shown to more people (09:59) What are the best types of engagement for live streams? (11:55) How and when can you send people to your list using the live streams? (13:19) This tip is genius, yet super simple (14:08) Wait…there’s a way to automate this next tip? We’re all ears! (14:53) How Kennedy likes gets people to sign up to our lead magnets…and it works well (15:20) Do longer lives perform better than shorter lives?  (17:21) Do NOT try to do this (17:45) Adding outbound links…good or bad?  (19:15) Why anyone can now do awesome live streams  (20:00) How a horrific typo in a subject line created an incredible open rate Subscribe and Review The Email Marketing Show PodcastThanks so much for tuning into the podcast, if you enjoyed it we'd really appreciate you Subscribing to and leaving us a Review of the show on your favourite podcast player. Not only does it let us know you're out there, listening, but your feedback helps us to keep creating the most useful episodes - not to mention to helps us get discovered by more people.
Imagine being able to get viral growth of your email list? That would be pretty kick-ass, wouldn’t it? The best thing about this, is that you don’t even have to have a huge list to begin with. All you need is a few key ingredients and you can begin to watch your email list grow faster than mould on that thing you’ve had in your fridge for way too long (seriously…throw it out!) We’re going to talk about how an entrepreneur has absolutely SMASHED this strategy…and then we’re going to tell you how you can do this too, because we’re lovely. How To Get People To Forward Your Emails And Grow Your ListEpisode Content(02:17) First of all…..thank you! (03:24) Rob’s random fleeting comment was pretty spot on. (04:15) This guy did it SO. DAMN. WELL. (06:48) The simplicity of this is incredible.  (07:53) What most people would do if they created this, and why it wouldn’t work. (08:58) Why did this do so well? (09:37) Where people go wrong with lead magnets. (10:19) The first thing you need to do to get people to join your list. (11:22) The only reason Rob heard about this guy in the first place. (12:03) Why the reason to join your list should not just be your lead magnet. (13:31) OK, but how do you get people to actually forward your emails? (14:19) We’re going to assume that your emails aren’t sh** for a moment. (15:20) There is no secret handshake or big secret about this. (16:33) You need to do this in every single email.  (16:53) DO NOT DO WHAT WE’RE ABOUT TO SAY (17:32) This is how we actually do this with our own emails. (19:13) This is subtle…and it works.  (20:53) What are you thinking ? (21:37) This week’s subject line is on the edge of scammy, so why the hell did we send it? Subscribe and Review The Email Marketing Show PodcastThanks so much for tuning into the podcast, if you enjoyed it we'd really appreciate you Subscribing to and leaving us a Review of the show on your favourite podcast player. Not only does it let us know you're out there, listening, but your feedback helps us to keep creating the most useful episodes - not to mention to helps us get discovered by more people.
Having your emails end up in the dreaded spam folder is the main thing we ALL want to avoid, right? After all, if they go into your subscribers spam, it’s likely they won’t get opened…and that sucks. So, is there a sure-fire way in which we can avoid this happening, or do we just have to hope and pray for the best? Adrian Savage, Founder and creator of https://deliverabilitydashboard.com/ (Deliverability Dashboard) and email deliverability wizard (it’s true) is here to tell us about all of the things we need to be doing, in order to stay clear of the spam folder as much as possible. The Right Way To Run Viral Contests to Build Your Email List with Travis KetchumEpisode Content(02:09) Two lies and a truth – these are awesome! (03:45) No one wants to end up in the bin. How do we avoid it? (05:16) Like most things in life, it’s not always that straight-forward, but why? (06:39) If someone tells you this one thing….run away from them. (07:20) What has changed in the last few years with deliverability? (08:24) The “good old days” of email marketing. (09:13) What should we be doing to increase engagement? (10:49) Adrian can double your open rate in 3 seconds. (12:28) You really need to keep on top of this if you want your engagement to stay tip-top. (13:00) Replies and forwards are nice…but how much do they really help? (15:07) Do you email everyone in your list? If so, you need to listen to this.  (16:52) Let’s get “techy” for a moment. This is going to help you almost immediately. (18:17) The power of segmenting, but not in the way you may be doing it already. (19:42) One of the things we do in our first email to help with engagement. (20:19) The very best subject line Adrian has ever used. It’s insanely simple…and it works. Subscribe and Review The Email Marketing Show PodcastThanks so much for tuning into the podcast, if you enjoyed it we'd really appreciate you Subscribing to and leaving us a Review of the show on your favourite podcast player. Not only does it let us know you're out there, listening, but your feedback helps us to keep creating the most useful episodes - not to mention to helps us get discovered by more people.
Feeling disheartened because you’ve been sending emails and you’re not making any sales? Fear not, we’re going to help you to fix this from today, and it’s probably a lot more simple than you think. Email marketing is still (and probably will be for a long time to come), one of the very best ways to make sales in your business. The only problem is, many businesses get this wrong and then give up. But what if we could tell you how to get it right? If you’re ready to make your email marketing work for you and get you more of those beautiful $$$$, fasten your seat belts and tune in. Why Sending An Email Will NOT Make You SalesEpisode Content(03:18) So, you’ve emailed your list and no one has bought anything…what’s gone wrong? (04:15) One of our clients experienced this problem with his own customers (and they weren’t even free subscribers). (05:00) What was the one thing Rob told this guy to do, to turn this around? (07:03) Remember that movies CATS? Yes, it was awful. But there’s a great point to this story, we promise. (08:04) Yeah but, what the hell has this got to do with emails? (08:57) What is reeeeeally beautiful about email marketing. (10:12) You must remember this when you send your emails. (11:27) Evidence that this strategy really WORKS. (12:39) Another thing you have to contend with when sending out your emails.  (13:22) How do you avoid annoying your audience?   (14:46) What about the good old “snow ball” emails” (16:33) Where people go wrong with this and how to fix it. (17:19) Why do we even call them “snow ball” emails in the first place? (18:13) Writing your emails in less than 5 minutes? YES PLEASE. (19:33) The day Kennedy forgot to send an email. It was a dark day for him….but it made an awesome subject line. Episode Resourceshttps://get.emailmarketingheroes.com/des-open?utm_source=EMH-Blog&utm_medium=post&utm_term=&utm_content=shownotes&utm_campaign=podcast (The Complete Daily Email Strategy) Send high-converting emails that people will LOVE to receive and make sales, without battling writer's block, spending hours writing emails or annoying your subscribers. https://get.emailmarketingheroes.com/des-open?utm_source=EMH-Blog&utm_medium=post&utm_term=&utm_content=shownotes&utm_campaign=podcast (Pick up your copy here). https://get.emailmarketingheroes.com/league?utm_source=EMH-Blog&utm_medium=post&utm_term=&utm_content=shownotes&utm_campaign=podcast (JOIN The League Of Extraordinary Email Marketers) The League is packed with everything you need to get your email marketing taken care of. Full campaigns every month, live trainings, Q&A sessions and more. https://get.emailmarketingheroes.com/league?utm_source=EMH-Blog&utm_medium=post&utm_term=&utm_content=shownotes&utm_campaign=podcast (Check it out here). https://twitter.com/RobandKennedy (Connect with us on Twitter) for podcast updates and email marketing content Subscribe and Review The Email Marketing Show PodcastThanks so much for tuning into the podcast, if you enjoyed it we'd really appreciate you Subscribing to and leaving us a Review of the show on your favourite podcast player. Not only does it let us know you're out there, listening, but your feedback helps us to keep creating the most useful episodes - not to mention to helps us get discovered by more people.
We all love winning free stuff, I am right?! Winning a contest is great, but running a contest can be an incredible way of spreading the word about your brand and getting tonnes of new sales.  That said, there are definitely right ways and (very) wrong ways to go about this. Travis Ketchum is the Founder of https://contestdomination.com/ (Contest Domination) with over 20k customers, and https://campaignrefinery.com/ (Campaign Refinery) which processes over 300 million emails a MONTH. He knows exactly how to run contests like a BOSS, leading to heaps of new leads and sales and he’s here to teach you how to do it, in this episode. The Right Way To Run Viral Contests to Build Your Email List with Travis KetchumEpisode Content(02:22) It’s two truths and a lie…and it’s Rob turn to guess. You can do it Rob! (04:20) The great thing about running a contest…when run it properly. (05:40) This is how you make the contest super effective. (07:24) Which prize should you giveaway? You need to get this right. (08:45) One of Travis’ old clients got this very wrong. (10:28) OK, but what about all the people who didn’t win? Won't they hate you now? (12:50) Kennedy’s mind is BLOWN by this. (14:08) The power of the consolation prize. (14:42) What if you only sell one thing…should that be your prize? (18:10) Making the shift to selling a new product? Keep listening.  (19:18) One of the biggest mistake coaches and gurus make when running a contest. (21:30) This is an easy mistake to make, but you don’t need to make it. (23:26) This subject line of the week is ridiculously simple…. it’s genius. Episode Resources https://launch.emailmarketingheroes.com/warrior (Download The Email Marketers' GamePlan) https://get.emailmarketingheroes.com/league (JOIN The League Of Extraordinary Email Marketers) https://twitter.com/RobandKennedy (Connect with us on Twitter) for podcast updates and email marketing content Subscribe and Review The Email Marketing Show PodcastThanks so much for tuning into the podcast, if you enjoyed it we'd really appreciate you Subscribing to and leaving us a Review of the show on your favourite podcast player. Not only does it let us know you're out there, listening, but your feedback helps us to keep creating the most useful episodes - not to mention to helps us get discovered by more people.
Memberships sites are HUGE right now and new ones continue to pop up every day. Some aren’t great…and some are insanely successful raking in millions. Last year, we created our very own first ever membership site called The League, aimed at people people who want to maximise their sales using email marketing. We’ve built up a great community of members and we’ve loved watching it grow over the last year. However, it certainly hasn’t all been plain sailing and there were definitely some lessons learnt along the way which would cause us to do some things differently, if we were ever to create another membership site. So, if you’re thinking about starting your own membership site, we want to share with you six of the major lessons we’ve learnt while creating and growing The League. 6 Lessons We Learned From Launching and Growing Our Membership SiteEpisode Content(02:32) We launched our own membership site last year...and have learnt a LOT. (03:11) One of the biggest challenges we all have in our own businesses. (04:47) How we started our site…it probably wasn’t how you’d imagine, but it worked a treat. (05:13) And this right here is one of the biggest reasons why we love email so much. (06:27) Don’t make the same mistake so many other membership site creators make. (08:06) This tip is so simple to execute, and you new members will love you for it. (10:15) Because sometimes, less is more. (11:16) We were guilty of this third lesson and know plenty others who have done this too.  (13:34) This next lesson will help you sell to non-members without having to reinvent the wheel each week.  (15:04) Ever heard the phrase “don’t tar everyone with the same brush”? (16:42) Emailing on Christmas day? Say whaaaaat?! (18:47) Let’s do a quick recap for those of you with terrible memories. (19:36) Want to discuss this further? Here’s how to do it! (20:08) This subject line of the week is from one of our very own member’s and it’s purrrfect. Episode Resourceshttps://launch.emailmarketingheroes.com/warrior (Download The Email Marketers' GamePlan) https://get.emailmarketingheroes.com/league (JOIN The League Of Extraordinary Email Marketers) https://twitter.com/RobandKennedy (Connect with us on Twitter) for podcast updates and email marketing content Subscribe and Review The Email Marketing Show PodcastThanks so much for tuning into the podcast, if you enjoyed it we'd really appreciate you Subscribing to and leaving us a Review of the show on your favourite podcast player. Not only does it let us know you're out there, listening, but your feedback helps us to keep creating the most useful episodes - not to mention to helps us get discovered by more people.
Offer a discount and the sales will always come flooding in, right? But what happens when you put your course back up to its full price? In many cases….tumble weed. Discounting is used by so many of us because it’s seen as the easiest and quickest way to sell something. But the problem with this is that it can actually make it a lot more difficult to sell, especially when you want to put your courses or products back up to their full price…the price you deserve to sell it at. https://www.sandler.com/ (Sandler Training’s) Global Head of Content and co-writer of LinkedIn: The Sandler Way, Mike Montague joins us in this episode to tell us how to sell effectively, without using discounts. So if you’re sick of only selling your stuff when you offer it for peanuts….tune in. How To Sell Without Price Cutting or Pushing with Mike Montague from Sandler TrainingEpisode Content (02:26) This week’s two lies and a truth has some big names in it.  (03:49) One of the things many of us really struggle with when it comes to selling. (06:19) The problem with discounted offers…have you done this? (06:55) The four magic words that can transform the way you sell…without discounts.   (08:24) How can you get people to stop comparing your price to others? (10:21) The lazy way might be easier, but it isn’t always the best way. (10:54) How to get people to buy without having the scary count-down timer.  (11:57) Is there ever a time and place for discounting your stuff? (13:49) Having the right “qualification”. (14:54) The power of the invitation. And no, we don’t mean to your birthday party. (15:54) The power of gifts, because who doesn’t love gifts?! (18:27) Even more great options instead of offering a discount. Do you do any of these? (19:25) This option sounds a tad scary, but we’ve seen it work amazingly for some people.  (22:49) It’s subject line of the week time and Mike has chosen THREE...because he can. Episode Resources https://launch.emailmarketingheroes.com/warrior (Download The Email Marketers' GamePlan) https://get.emailmarketingheroes.com/league (JOIN The League Of Extraordinary Email Marketers) https://twitter.com/RobandKennedy (Connect with us on Twitter) for podcast updates and email marketing content Subscribe and Review The Email Marketing Show PodcastThanks so much for tuning into the podcast, if you enjoyed it we'd really appreciate you Subscribing to and leaving us a Review of the show on your favourite podcast player. Not only does it let us know you're out there, listening, but your feedback helps us to keep creating the most useful episodes - not to mention to helps us get discovered by more people.
It’s 2021 and emailing marketing is still one of the best ways to grow your business and get more sales. But are there going to be any changes to how email marketing works and performs this year? More importantly, how can you ensure that your own email marketing is as effective as possible? In a world of never-ending changes and updates, we want to help you get the very best out of your emails, so in this episode, we’re going to give you our predictions of where we think email marketing is heading, in 2021. Predictions of Email Marketing 2021Episode Content(02:25) It’s a brand-new year…what’s going to change? (02:48) One of the biggest things we talk about and are continuing to talk about. (04:33) Is your big list actually paying your bills? (05:22) The people who actually LOVE receiving your emails. (06:38) Why should people open your emails in the first place? (08:07) “Yay! another catalogue has been posted through my letterbox. Let's throw it away.”   (09:33) Marks and Spencer do this very well (and we’re not just talking about their food). (10:15) If you’re not already doing this, you need to start this year…or right now.  (12:27) The reason people stop opening your awesome emails. (13:01) One of the very best things you can do with this strategy.  (14:29) We think this next thing is going to increase, so make sure you jump onboard.  (15:59) If you do the above thing, it’s going to solve something BIG. (17:43) We think this acronym is going to really catch on! (18:08) OK, but how can you actually apply all of this? (18:39) This week’s subject line of the week is bit of a naughty one. Episode Resources https://launch.emailmarketingheroes.com/warrior (Download The Email Marketers' GamePlan) https://get.emailmarketingheroes.com/league (JOIN The League Of Extraordinary Email Marketers) https://twitter.com/RobandKennedy (Connect with us on Twitter) for podcast updates and email marketing content Subscribe and Review The Email Marketing Show PodcastThanks so much for tuning into the podcast, if you enjoyed it we'd really appreciate you Subscribing to and leaving us a Review of the show on your favourite podcast player. Not only does it let us know you're out there, listening, but your feedback helps us to keep creating the most useful episodes - not to mention to helps us get discovered by more people.
You know you should be emailing more often, but how the hell are you supposed to come up with all of the content? More importantly, how can you make sure each and every one of your emails is getting your audience closer to buying from you? Author of the incredible game-changing content marketing book ‘They Ask You Answer’, Marcus Sherridan is here to absolutely revolutionize the way you think about your emails by going through the 5 subjects that in his words, “move the needle in every single industry”.   He also discusses the incredibly effective approach, ‘assignment selling’ and how you can use this to quicken your sales process and massively increase your close rate…..because who doesn’t want that? 5 Types of Content That Creates Buyers and 'Assignment Selling' with Marcus Sheridan from They Ask You AnswerEpisode Content (02:13) It’s two lies and a truth and Rob’s turn again - will he ever catch up with Kennedy? (04:38) So, how do you come up with things to say in your emails? (05:50) The main reason why the 5 subjects work so well in every industry. (06:15) Subject number 1 - most companies don’t know how to talk about this in the right way.   (07:36) Subject number 2 is something we don’t usually search for until we’re serious about buying it... which is why it’s perfect. (08:25) Subject number 3 - have you done your due diligence? (09:22) Subject number 4 is something we are all obsessed with. Yes, even you! (09:59) Subject number 5 and it’s "simply the best." (10:47) OK, but where and when should you use these 5 subjects within your emails?  (11:23) The hostage situation and honest reviews about yourself. It’ll make sense, we promise. (15:14) Very few business do this, which is exactly why you should. (15:54) Assignment selling and what Marcus does differently. (17:48) How to stop wasting your valuable time by using assignment selling. (20:31) What sort of questions should you be asking? (21:53) How you can incorporate assignment selling in your emails….because that’s probably why you’re listening to this, right? (22:55) Being more demanding and closing more sales? We’re in. (24:49) Have you ever been ghosted before? This subject line leads to an answer in 90% of the time on the very same day. Episode Resourceshttps://launch.emailmarketingheroes.com/warrior (Download The Email Marketers' GamePlan) https://get.emailmarketingheroes.com/league (JOIN The League Of Extraordinary Email Marketers) https://twitter.com/RobandKennedy (Connect with us on Twitter) for podcast updates and email marketing content Subscribe and Review The Email Marketing Show PodcastThanks so much for tuning into the podcast, if you enjoyed it we'd really appreciate you Subscribing to and leaving us a Review of the show on your favourite podcast player. Not only does it let us know you're out there, listening, but your feedback helps us to keep creating the most useful episodes - not to mention to helps us get discovered by more people.
Let’s get real for a minute. The main reason we all do email marketing is to make sales, right? Maybe you’ve been doing your email marketing for a while and sales are trickling in every now and then, after people have been on your list for a few months. Maybe you’re struggling to make any sales at all. If either of these are the case and you want to figure out how you can not only make more sales, but make sales faster, we’ve got you covered. Making Sales With Email Marketing, FasterEpisode Content (02:52) Are your new subscribers that friend who has shown up late to the party? (04:00) What you don’t want to do with your email marketing.  (06:12) The main goal with lead magnets and why you might be doing it wrong.  (06:57) The reason why you might be getting spam reports and unsubscribes. (07:35) OK, but how can we fix this? (08:55) What you need to do and how you can do it. (10:16) How we like to teach this. (12:55) Seeing this in action with one of our members. It was so powerful!  (13:59) This is the fastest way to make sure you get sales. (14:44) When the day to day emails work well. (15:54) Fear not. We’re not leaving you high and dry on this. (15:50) Rob’s David and Goliath subject line of the week. Episode Resources https://launch.emailmarketingheroes.com/warrior (Download The Email Marketers' GamePlan) https://get.emailmarketingheroes.com/league (JOIN The League Of Extraordinary Email Marketers) https://twitter.com/RobandKennedy (Connect with us on Twitter) for podcast updates and email marketing content Subscribe and Review The Email Marketing Show PodcastThanks so much for tuning into the podcast, if you enjoyed it we'd really appreciate you Subscribing to and leaving us a Review of the show on your favourite podcast player. Not only does it let us know you're out there, listening, but your feedback helps us to keep creating the most useful episodes - not to mention to helps us get discovered by more people.
We’ve always told you that emails don’t need necessarily need to be visually stunning to work well for you and your core objective of making sales. Why bother spending hours of your time adding graphics left, right and center when you could simply get your point across in less than 20 mins? But, what if changing your emails from the current layout you’re currently using could help to bring you more click through and more sales? Even better, what if you could make your emails much more visually appealing and effective without having killer design skills?  Working with the likes of MIT, Seth Godin and Gates Foundation (to name a few), our latest guest, Matthew Smith of https://reallygoodemails.com/about (Really Good Emails) is here to tell us how putting a little more thought into our email design could help us yield even better results. We’re all ears!... Beautiful Email Design That Make Sales - Matthew Smith from Really Good EmailsEpisode Content(02:16) It’s two lies and a truth about Matthew and Rob really didn’t want it to be this one. (03:32) Just how important are visuals in an email?  (05:08) Graphic-design-heavy - do we have to? (07:05) Matthew’s face-palm moments with terrible emails. (09:02) What should a game of golf and your emails have in common?  (10:10) Should we be fearful of emails not loading properly? (12:26) But Kennedy’s not a designer, god dammit! (14:05) Why you don’t have to be a Picasso of emails to have awesome emails.  (16:01) Does this all apply to coaches and course creators? (17:32) Cheap dirty pizzas don’t need fancy flyers. But what about your emails?  (20:22) Find out how graphics can further your conversion rate. (22:26) Some people just need a little push.  (24:43) This week’s subject line of the week and the hidden treasure within your junk folder.  Episode Resources https://launch.emailmarketingheroes.com/warrior (Download The Email Marketers' GamePlan) https://get.emailmarketingheroes.com/league (JOIN The League Of Extraordinary Email Marketers) https://twitter.com/RobandKennedy (Connect with us on Twitter) for podcast updates and email marketing content Subscribe and Review The Email Marketing Show PodcastThanks so much for tuning into the podcast, if you enjoyed it we'd really appreciate you Subscribing to and leaving us a Review of the show on your favourite podcast player. Not only does it let us know you're out there, listening, but your feedback helps us to keep creating the most useful episodes - not to mention to helps us get discovered by more people.
So, you’ve been emailing your subscribers every week (or more) but all of your hard work just doesn’t seem to be paying off… Your open rates or click-through rates might be lower than you’d like and you may not be making many or even any sales at all. You might be starting to wonder if there is even any point to email marketing. Should you give up? Is your business just not made for email? Would you be better off using homing pigeons to send your mail? Well, don't go throwing in the towel just yet... What you should be focusing on is how you can fix your email marketing issues and lucky for you, we’re going to help you to do just that… Why Is My Email Marketing Not Working?Episode Content(02:29) First things first, what does “it’s not working” actually mean? (03:10) The biggest problem with open rates. (04:36) What is working for YOU? (05:30) Why your results might actually be a lot better than you think.  (06:38) The main metric we really look for to measure success. (08:07) The other factor you really need to consider when measuring your email success. (09:09) The flip side of this super important factor. Feeling a little better? (11:33) OK, so your email definitely isn’t working. How can you improve it? (12:32) Do you have your own dickhead@dickhead.com? Kennedy loves him. (14:17) What are you training your subscribers to do? (16:29) The ‘getting to know you’ sequence and why you absolutely should have this. (17:24) How often are you emailing your subscribers? (19:10) The one insanely-incredible-undeniable fact about email marketing. (20:24) The little dude stroking his goatee and this week’s subject line of the week. Episode Resources https://launch.emailmarketingheroes.com/warrior (Download The Email Marketers' GamePlan) https://get.emailmarketingheroes.com/league (JOIN The League Of Extraordinary Email Marketers) https://twitter.com/RobandKennedy (Connect with us on Twitter) for podcast updates and email marketing content Subscribe and Review The Email Marketing Show PodcastThanks so much for tuning into the podcast, if you enjoyed it we'd really appreciate you Subscribing to and leaving us a Review of the show on your favourite podcast player. Not only does it let us know you're out there, listening, but your feedback helps us to keep creating the most useful episodes - not to mention to helps us get discovered by more people.
Known as the https://baab.biz/ (‘Million-dollar Word Stylist’, Apryl Beverly) is QUEEN when it comes to sales and marketing content. A twice Amazon best seller and having helped generate over $22 million for her clients, Apryl knows exactly how to hit the sweet spot when it comes to selling through email marketing and that’s exactly what she is going to be sharing with us today…her incredible (and incredibly effective!) “I want all of the sales” campaign. So, if you’re looking for a quick cash injection in your business at any time of the year and you want to nail it through your email campaigns, you do not want to miss this episode… Apryl BeverlyEpisode Content(02:45) Kennedy has really set the bar with this week’s two lies and a truth. Rob is totally stumped! (05:27) So what exactly is the “I want all of the sales campaign” and how could it be perfect for you? (06:40) When is the best time to use this campaign? (08:29) The general set up. This is quite different to our own campaign….but we like it. (09:45) What should you be looking to achieve with the very first email? (11:19) It’s email number two or as Apryl likes to call it… ‘Club Day’ (13:26) It’s email three and you can do one of three things… (16:17) Email number four is straight up no fluff, and this approach is sometimes exactly what is needed to get results.  (17:29) The last two nudge emails can have people pouring in if you do these correctly.  (19:07) What is the angle of the magical last email?  (19:53) Countdown timers – yay or nay? Apryl gives her view. (21:04) The most effective subject line for Apryl.  Episode Resources https://launch.emailmarketingheroes.com/warrior (Download The Email Marketers' GamePlan) https://www.responsesuite.com/webinar (FREE Email Marketing Webinar) https://get.emailmarketingheroes.com/league (JOIN The League Of Email Marketing Heroes) https://twitter.com/RobandKennedy (Connect with us on Twitter) for podcast updates and email marketing content Subscribe and Review The Email Marketing Show PodcastThanks so much for tuning into the podcast, if you enjoyed it we'd really appreciate you Subscribing to and leaving us a Review of the show on your favourite podcast player. Not only does it let us know you're out there, listening, but your feedback helps us to keep creating the most useful episodes - not to mention to helps us get discovered by more people.
Will email marketing work for you or does it only work for certain businesses? If you sell a coaching service, what can you include in your emails that your audience will love and eventually make them want to buy from you? If you sell a physical product, surely you can’t just keep trying to sell to your email list every day?…they’ll hate you! The thing about email marketing is that there is no “one size fits all” and the chances are, if a business tells you they tried it and it didn’t work for them, they probably just weren’t doing it right. So, from dog walking to magicians to selling potatoes, diamonds and everything else in between, we want to show you how to make email marketing work for you, no matter what you do. Is email marketing right for me?Episode Content(01:56) Is email marketing really worth the effort? (03:46) “OMG, I’m your first subscriber!” (04:23) Are you talking to me, or the whole world? (06:14) The one platform where almost ALL audiences in the world gather. (09:02) How the most polar-opposite businesses make email work for them. (10:30) How to send killer emails when you sell knowledge. (12:46) How to send killer emails when you sell products. (14:20) “Yah but, isn’t this going to take up waaaaay too much time?” (16:26) One of the main reasons we LOVE to do our emails each day. (17:28) A bit of advice if you’re worried about being a crap writer.   (19:32) This week’s subject line of the week will take two sugar lumps and a chocolate digestive, please.  Episode Resources https://launch.emailmarketingheroes.com/warrior (Download The Email Marketers' GamePlan) https://get.emailmarketingheroes.com/league (JOIN The League Of Extraordinary Email Marketers) https://twitter.com/RobandKennedy (Connect with us on Twitter) for podcast updates and email marketing content Subscribe and Review The Email Marketing Show PodcastThanks so much for tuning into the podcast, if you enjoyed it we'd really appreciate you Subscribing to and leaving us a Review of the show on your favourite podcast player. Not only does it let us know you're out there, listening, but your feedback helps us to keep creating the most useful episodes - not to mention to helps us get discovered by more people.
Our latest guest, Arne Giske is an absolute master of community and conversion, growing a Facebook group of his to over 80k people and making 7-figures along the way. We’ve always believed that building a community and email marketing go hand in hand, so we just had to get Arne on the show to help show you how to use your own Facebook groups to grow your email list and turn them into those all-important $$$$ we’re all aiming for. FYI, if you already have a Facebook group and you realise half-way through that you haven’t been following any of Arne’s advice, don’t panic…it’s not the end of the world and we’ll explain why during the episode. Build a Facebook Group to Build Your Email List with Arne Giske from Group FunnelsEpisode Content(02:41) It’s two lies and a truth time and these ones are bloody tough. (04:11) The importance of building communities….is it really that important? (05:30) So…why Facebook groups? What’s so special about this platform? (06:20) The main advantages of using Facebook groups….we couldn’t agree with Arne more. (08:18) This by far is our favourite benefit to having your own group.  (9:29) OK, so this is all great, but…how do you actually get your audience from your group to your email list? (11:22) You may have noticed other groups doing this, and if you’re not doing it yet, go and change it right now! (12:44) Find out what we recently tested that significantly increased our conversion rate on how many people gave us their email. (13:51) What are active and passive types of opt ins and more importantly, which ones should you choose? (15:54) Arne’s 20% rule will keep you right. (17:15) Should you post your offers in your group or is that too much ?  (20:01) OK, but what if you already have a group and you’ve done none of the above? (22:33) Arne discusses another amazing benefit to Facebook groups. We’re going to use this more! (23:20) This week’s subject line pissed a lot of people off…we love it. Episode Resourceshttps://launch.emailmarketingheroes.com/warrior (Download The Email Marketers' GamePlan) https://www.responsesuite.com/webinar (FREE Email Marketing Webinar) https://get.emailmarketingheroes.com/league (JOIN The League Of Extraordinary Email Marketers) https://twitter.com/RobandKennedy (Connect with us on Twitter) for podcast updates and email marketing content Subscribe and Review The Email Marketing Show PodcastThanks so much for tuning into the podcast, if you enjoyed it we'd really appreciate you Subscribing to and leaving us a Review of the show on your favourite podcast player. Not only does it let us know you're out there, listening, but your feedback helps us to keep creating the most useful episodes - not to mention to helps us get discovered by more people.
Do you like to write your emails as you go, or are you a die-hard batcher?  Many of us like to live on the edge, writing each and every day, whilst some of us simply couldn't fathom such a thing. Whichever approach you prefer…that’s totally cool and you should always choose what works best for YOU and your business.  However, we wanted to use this episode go through the pros and cons of each approach because there may be some points in here that you haven’t thought about, which could make you think about changing things up….. The Email Marketing Automation You Should Have In Your BusinessEpisode Content(02:25) Our goal as the Email Marketing Heroes.   (03:12) What’s the deal with all the copy-cats?  (05:35) Candles, romantic music and slippers…..the perfect setting for batching, right? (07:56) Another big benefit to batching and it’s all in the structure. (09:28) The biggest downside to batching….which WILL happen to you at some point.  (10:36) Are you feeling sad today? Maybe a little p****d off? Or are you ecstatically happy?  (13:13) This downside to batching is one of the reasons why we tend not to do it. (14:27) The main reason we like to write as we go.    (16:42) Something HUGE has just happened in the world. What do you do? (19:26) Happy Birthday to us!  (21:11) Are you a lover of routines?   (25:08) Kennedy and the joys of crap Airport wi-fi….seriously…why is it always so bad? (28:44) A hybrid approach…how could that work well? (31:50) How we like to use the hybrid approach.  (34:44) What are YOU going to do?  Episode Resourceshttps://launch.emailmarketingheroes.com/warrior (Download The Email Marketers' GamePlan) https://get.emailmarketingheroes.com/league (JOIN The League Of Extraordinary Email Marketers) https://twitter.com/RobandKennedy (Connect with us on Twitter) for podcast updates and email marketing content Subscribe and Review The Email Marketing Show PodcastThanks so much for tuning into the podcast, if you enjoyed it we'd really appreciate you Subscribing to and leaving us a Review of the show on your favourite podcast player. Not only does it let us know you're out there, listening, but your feedback helps us to keep creating the most useful episodes - not to mention to helps us get discovered by more people.
Free email list growth from scratch seems like such a long, hard slog, doesn’t it?  And unless you’ve got a spare hundred grand to spend on the likes of Facebook Ads, growing your list by 1000 subscribers a WEEK is surely an impossible task…right?  Well, not necessarily… Our latest epic guests, Codie Sanchez and Ilona and Olman from AppSumo are here to tell us all about their incredible new project https://growgetters.co/ (GrowGetters) which documents everything they’re doing to grow their email list organically by 1000 subscribers a week.  The greatest thing about this?  Anyone can do it....yes even you over there with 2 subscribers. Audience Hacking for Free List Growth with Codie Sanchez and Ilona and Olman from AppSumoEpisode Content(02:42) It’s two lies and a truth time with Codie. (03:50) The main behind why they started documenting the whole process of growing their email list. Can you relate?    (05:10) What realistically is possible for someone who is just starting out with their list? (06:22) This Google Gmail contacts hack is AWESOME.  (09:10) OK, but what would you do next, after this hack? (11:08) The power of giving testimonials and how you can use them to amplify your OWN project. (11:56) How do you know which communities to get involved in to grow your list further?  (14:03) How to get involved in Facebook groups without pissing the group owner off.  (17:09) Reddit and Quora or as Codie like to call it….the 7th circle of hell. (18:30) Contacting BIG names - surely you’re just gonna get ignored?  (21:23) What’s next in this epic project?  (24:31) This week’s subject line was an email for proposal software that got some great engagement…… Episode Resources https://launch.emailmarketingheroes.com/warrior (Download The Email Marketers' GamePlan) https://www.responsesuite.com/webinar (FREE Email Marketing Webinar) https://get.emailmarketingheroes.com/league (JOIN The League Of Extraordinary Email Marketers) https://twitter.com/RobandKennedy (Connect with us on Twitter) for podcast updates and email marketing content Subscribe and Review The Email Marketing Show PodcastThanks so much for tuning into the podcast, if you enjoyed it we'd really appreciate you Subscribing to and leaving us a Review of the show on your favourite podcast player. Not only does it let us know you're out there, listening, but your feedback helps us to keep creating the most useful episodes - not to mention to helps us get discovered by more people.
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Podcast Details

Created by
ResponseSuite
Podcast Status
Active
Started
Oct 3rd, 2019
Latest Episode
May 5th, 2021
Release Period
Weekly
Episodes
84
Avg. Episode Length
23 minutes
Explicit
Yes
Order
Episodic
Language
English

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