Podchaser Logo
Home
Retargeting With Email Marketing – Scooping Up The Sales With Amy Bishop

Retargeting With Email Marketing – Scooping Up The Sales With Amy Bishop

Released Wednesday, 4th December 2019
Good episode? Give it some love!
Retargeting With Email Marketing – Scooping Up The Sales With Amy Bishop

Retargeting With Email Marketing – Scooping Up The Sales With Amy Bishop

Retargeting With Email Marketing – Scooping Up The Sales With Amy Bishop

Retargeting With Email Marketing – Scooping Up The Sales With Amy Bishop

Wednesday, 4th December 2019
Good episode? Give it some love!
Rate Episode

Most people talk about retargeting as something you do with Facebook ads or Google ads, but actually, the original form of re-targeting was with email marketing.

After working in all different departments in marketing including paid media, or as Amy calls it The Dark Side, Amy knows first-hand that most departments tend to keep to their own strategy and rarely know what the other is working on.

This means that a lot of the time departments are potentially duplicating their retargeting and spending money on ads that might not be needed if you let your email marketing do the hard work first!

Show More

Unlock more with Podchaser Pro

  • Audience Insights
  • Contact Information
  • Demographics
  • Charts
  • Sponsor History
  • and More!
Pro Features