On this episode we are joined by Richard Smith: EMEA Sales Leader of Sales Enablement platform Allego and former Co-Founder of Refract (acquired by Allego in 2020)

Get ready to dive deep into the world of building champions and identifying them to ensure you're working on real deals that drive success.

Join us as Richard shares his invaluable insights on the strategies and techniques that can elevate your sales game to new heights. Discover the secret sauce behind Backstage selling and how it can transform your approach to closing deals. Richard will unveil the key components of a successful champion-building process, offering practical tips and real-life examples to guide you along the way.

So, whether you're a seasoned sales professional or just starting your journey in the world of sales, this episode promises to equip you with the knowledge and skills needed to navigate the intricacies of Backstage selling.

Get ready to revolutionize your sales approach and build a winning team of champions.

Subscribe to the podcast and please leave a review!